Zeiss Sports Optics Awarded Pair of 2010 Outdoor Life Editor’s Choice Awards

Zeiss Sports Optics Awarded Pair of 2010 Outdoor Life Editor’s Choice Awards

Zeiss Announces Field Day PromotionsCHESTER, VA- The new ZEISS Victory DiaScope 85mm Spotting Scope and Victory 10×25 Compact Binocular both beat out the competition in their categories to win this year’s Outdoor Life Editor’s Choice award. The newly redesigned DiaScope won the top prize in the Spotting Scope category and the editors praised its “optically superior glass in a surprisingly lightweight chassis” among other outstanding features. The ZEISS DiaScope won the low-light test, had a top resolution score and “the two-speed focus and wide-angle eyepiece sparkled”, according to the test team. The new Diascope is available in 65mm and 85mm models, straight or angled bodies and features a sleek rubber-armored exterior for improved feel and protection. Eyepieces are available as Variable 15-45x / 20-60x, 15-56x / 20-75x or fixed 30/40x.

So outstanding is the ZEISS Victory 10×25 Compact Binocular that it beat out the competition to win the top prize in the Mid-Size Binocular category. “Weighing a scant 8.6 ounces and folding elegantly into a tidy package scarcely bigger than a deck of cards, this marvelous binocular turned in remarkable resolution and low-light scores.” The Victory Compact Binoculars also feature Carl Zeiss’ award-winning LotuTec coating which repels water so efficiently that raindrops literally roll right off the glass. LotuTec also allows dirt, grease and grime to be wiped away with ease.

The awards were presented at the National Rifle Association’s 2010 Annual Meeting and Exhibit in Charlotte, NC on May 14. Erik Schumacher, president of Carl Zeiss Sports Optics, stated afterwards, “We are honored that ZEISS optics have once again been named Editor’s Choice by the Outdoor Life test team. This prestigious award recognizes the best new optics of the year and winning two categories further affirms Carl Zeiss’ 164-year commitment to quality and innovation in optical design and performance.”

About Carl Zeiss:

Carl Zeiss is an international group of companies in the optical and optoelectronic industries. The company has representatives in more than 30 countries. Carl Zeiss is a stock corporation which is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

The products and services from Carl Zeiss set the standards in the Medical and Research Solutions, Industrial Solutions and Lifestyle Products markets. The ZEISS brand has stood for innovative ideas, precision and quality for more than 160 years. Around 13,000 employees work for Carl Zeiss around the world. During fiscal year 2008/09, they generated revenues of EUR 2.1 billion. As part of the Carl Zeiss Group, Carl Zeiss Sports Optics is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States.

For more information, visit: zeiss.com/sports or call 1-800-441-3005.

Shannon S. Jackson, Press Relations (804) 343-3608 or sjackson@shannonjacksonpr.com

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