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Carl Zeiss Sports Optics Introduces the CONQUEST Superformance™ with Rapid-Z™


CHESTER, Va., January 11, 2012 – Carl Zeiss Sports Optics has partnered with Hornady® Manufacturing to combine the success of two great brands and products into an easy-to-use, long-range shooting package. The new CONQUEST Superformance ™ riflescope with Rapid-Z™ reticle is the perfect “no thought, no fuss” solution for hunters seeking an easier way to hit long-distance targets accurately. The CONQUEST Superformance ™ with Rapid-Z™ combines the legendary engineering and optical performance of ZEISS CONQUEST riflescopes and the proven accuracy and dependability of Hornady Superformance™ ammunition into one accurate and easy-to-use package. A shooter just needs to match a select Hornady Superformance™ caliber and bullet weight with one of the six select ZEISS CONQUEST Superformance™ riflescopes. (See table below). Then simply mount and zero the rifle for 200 yards, place the scope on maximum power, and start hitting targets with Hornady Superformance™ ammunition time after time. CONQUEST Superformance™ riflescopes are available with Rapid-Z™ 600 and Rapid-Z™ 800 reticles only. This simple, intuitive concept means less time fussing with gear and calculations and more time hunting and shooting successfully. “We are excited about bringing these two powerful brands together, especially combining such successful and popular products as Rapid-Z™ and Superformance™,” said Robert J. Kaleta, Director of Communications and Technical Operations for Carl Zeiss Sports Optics. “This is an out-of-the-box “slap and go” solution that makes long-distance shooting quick, easy and accurate.”

Contact for media and press relations Shannon Jackson, Carl Zeiss Sports Optics, Phone: +1 (804) 343-3608, Email: sjackson@zeiss.com www.zeiss.com/press Carl Zeiss The Carl Zeiss Group is a leading group of companies operating worldwide in the optical and opto-electronic industries. Carl Zeiss offers innovative solutions for the future-oriented markets of Medical and Research Solutions, Industrial Solutions, Eye Care and Lifestyle Products. During fiscal year 2009/10 the group of companies generated revenues of around EUR 2.98 billion. From fiscal year 2010/11 onward, eyeglass lens manufacturer Carl Zeiss Vision will be integrated as an autonomous business group (revenues of EUR 880 million in fiscal year 2009/10). The Carl Zeiss Group now has approximately 24,000 employees, including more than 10,000 in Germany. The Carl Zeiss business groups hold leading positions in their markets. Carl Zeiss AG, Oberkochen, is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation). Carl Zeiss Sports Optics Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and part of the Consumer Optics / Optronics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. The North American headquarter is located in Chester, Virginia.