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Zeiss Announces Field Day Promotions

Zeiss Announces Field Day PromotionsCHESTER, VA – ZEISS FIELD DAYS are back. After the overwhelmingly positive customer response to last fall’s ZEISS FIELD DAYS promotion, Carl Zeiss Sports Optics is bringing it back with even more savings on its award-winning optics for hunters, birders and outdoorsmen. From June 1 – September 30, 2010, Carl Zeiss is offering a $150 mail-in rebate for customers purchasing Victory or Conquest Riflescopes with the RAPID-Z VARMINT reticle. And from June 1 – December 31, 2010, the award-winning Victory 8×26 T* PRF Laser Rangefinding Monocular and Victory Compact Binoculars, which just won a coveted Outdoor Life Editor’s Choice Award, will come with a $100 mail-in rebate. In addition, effective June 1, customers will find significantly lower prices on all of the Victory FL Binoculars and Conquest 8×40 and 10×40 Binoculars.

“This is our way of saying ‘thank you’ to our many loyal customers and also an invitation to all hunters, birders and outdoorsmen to join the ZEISS family,” said Erik Schumacher, president of Carl Zeiss Sports Optics. “We want as many people as possible to experience the superior quality of ZEISS optics and, given the challenging economic times, these reduced prices and rebate promotions should help many more to afford the best optics possible before they hit the field.”

All rebate request forms must be completed and postmarked 30 days from the date of purchase in order for customers to receive their rebate. Payment will be made by Carl Zeiss Visa Prepaid Cards. This card can be used everywhere Visa debit cards are accepted. For full promotion details and a list of authorized ZEISS dealers, see zeiss.com/sports.

About Carl Zeiss:

Carl Zeiss is an international group of companies in the optical and optoelectronic industries. The company has representatives in more than 30 countries. Carl Zeiss is a stock corporation which is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

The products and services from Carl Zeiss set the standards in the Medical and Research Solutions, Industrial Solutions and Lifestyle Products markets. The ZEISS brand has stood for innovative ideas, precision and quality for more than 160 years. Around 13,000 employees work for Carl Zeiss around the world. During fiscal year 2008/09, they generated revenues of EUR 2.1 billion. As part of the Carl Zeiss Group, Carl Zeiss Sports Optics is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States.

For more information, visit: zeiss.com/sports or call 1-800-441-3005.

Shannon S. Jackson (804) 343-3608 or sjackson@shannonjacksonpr.com