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Laser Rangefinders

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Nikon Unveils New Laser Rangefinder

As today’s bowhunters and riflehunters continue to define new standards of accuracy, Nikon is engineering new optical technology with a focus on cutting-edge precision and consistency.  The latest development to embody this new standard is the PROSTAFF 7 Laser Rangefinder.  This new rangefinder is the perfect companion for any hunter, especially for those who use Nikon’s BDC reticles with Spot On™ Ballistic Match Technology.
The PROSTAFF 7 Rangefinder displays ranges in .1-yard increments with a true 600-yard ranging capability.  Users can choose whether distances are displayed in yards or meters.  Readings are shown in an uncluttered view with an improved LCD display with LED illumination that allows selection of the mode that contrasts best against subject and background.  The 6×21 magnification and large ocular lens ensure that users are getting a large sight picture with optimal resolution.

Nikon’s advanced ID (Incline/Decline) Technology compensates for various incline or decline shooting angles – up to an incredible +/-89 degrees.  The PROSTAFF 7 also has Tru-Target Technology, which lets users choose between two different ranging modes.  In first target priority mode, users can target an object as small as a fence post and get a precise reading.  In distant target priority mode, the rangefinder displays the distance of the farthest target among a group of targets measured.

The PROSTAFF 7 is ultra-compact in size and can be easily operated with one hand.  Its single button operation makes it easy to use and it automatically powers down after eight seconds to conserve battery life.  The rangefinder is powered by a single CR2 lithium battery and is both waterproof and fogproof.  The MSRP for the PROSTAFF 7 Laser Rangefinder is $299.95.

The origin of the technology behind this Laser Rangefinder with inclinometer is the Total Station DTM-1 (initially sold in 1985), the first highly advanced electronic model among surveying instruments incorporating both distance and angle measurement capability developed by Nikon Corporation.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call  1-800-645-6687.www.nikonhunting.com.

Spot On is a trademark of Nikon Corporation.

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Media Contact:
Tim Zick – tim@chevalier-adv.com
Jonathan Harling – jonathan@chevalier-adv.com
Chevalier Advertising, Marketing & Public Relations

Bushnell Scout 1000 ARC Laser Rangefinder

COLUMBUS, Georgia — This laser rangefinder by Bushnell features advanced ballistic technology to put you on target with an unparalleled level of precision. The Scout 1000 ARC Laser Rangefinder boasts ARC (Angle Range Compensation) to give you the exact distance to your target, plus the “shoots-like” yardage in Bow mode and bullet-drop/holdover data in Rifle mode. This super-compact laser rangefinder, available in Realtree AP ™, is super easy to use giving you an accurate reading within a split second.

• Built-in digital inclinometer measures angles from -60 to + 60° with +/- 1° accuracy
• Pocket-size ergonomic design with textured rubber grip
• 5x Magnification
• Bow Mode – provides true horizontal distance from 5-99 yards
• Rifle Mode – provides bullet-drop/holdover in inches
• BullsEye, Brush and Scan Modes
• RainGuard® HD
• Range: 5 – 1000 yards
• Includes carrying case, battery and neck strap
• Posi-thread battery door

Dodd Clifton
Phone: (800) 992-9968
Email: pr@realtree.com

Leica Rangemaster CRF 1600 Wins Field & Stream’s “Best of the Best”

The Leica Rangemaster CRF 1600 has won a Field & Stream 2011 “Best of the Best” Award for Best New Rangefinder.

According to F&S, “Leica‘s Rangemaster CRF 1600 is small, compact, and easy to use. The weight was a good compromise between lightness and the heft needed to hold steady. The CRF provided repeated consistent readings out to 1,300 yards.”

Before a product earns recognition as “Best of the Best,” it must undergo field testing by F&S experts. In all, 150 products were tested, and 26 were deemed fit enough to earn “Best of the Best” honors.

“Field & Stream’s recognition of the Leica CRF 1600 is an acknowledgement to our brand tradition of outstanding product quality and innovation and to the efforts of our engineers and product development people,” says Terry Moore, vice president of Sport Optics for Leica Camera Inc.

The CRF 1600 is perfect for the hunter who wants a lightweight rangefinder with heavy duty performance. The impressively bright optics feature a 7x magnification and integrated diopter compensation, ideal for low-light conditions. The CRF offers a wide field of view, steady image and clear distance display leaving you with no doubt about whether or not to take the shot.

The Rangemaster CRF is held vertically making it easier to use for both left-handed and right-handed hunters. Weighing just 7.8 oz, the extremely lightweight and ergonomically designed rangefinder sits comfortably in the palm of your hand.

As its name suggests, the Rangemaster CRF 1600 measures accurately up to 1,600 yards and is incomparable for delivering complete, accurate information essential for a perfect shot.

For more information, check out www.leica-sportoptics.com for product information.

LRF 600 – Simmons Expands Their Laser Rangefinder Offerings With The New LRF 600

801405 LRF600

801406 LRF600 Camo
JPG (lo-res) – TIF (hi-res) JPG (lo-res) – TIF (hi-res)
January 2011
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

Simmons Introduces New Compact, Economical Laser Rangefinder

Overland Park, Kan. — Simmons, a leader in high-quality, high-value sporting optics for more than 25 years, has added a laser rangefinder to its 2011 product line. The new LRF600 laser rangefinder features 4x magnification and a 600-yard laser rangefinder with +/- one-yard accuracy.

Available in two models – black and A-TACS camouflage – the LRF600 offers excellent quality at a great price. The new model has an easy to use vertical design with one-button operation. This compact device weighs less than eight ounces, and features weather resistant housing designed to withstand less than ideal conditions.

The LRF600 accurately reads distances from 10-600 yards/meters, with +/- one-yard accuracy, and is powered by a single 9-volt battery. The optics feature 4x magnification and the unit has an in-view LCD display for a bright and clear sight picture.

The Simmons LRF600 is available in black for a suggested retail price of $119.99 and the new A-TACS camouflage for $139.99. Both units include a Simmons carrying case.

Product Specs
Model # 801405 801406
Range (yds) 10-600 10-600
Magnification 4x 4x
Housing Color Black A-TACS Camouflage
Size (in / mm) 1.9×3.6×4.2 / 50x107x103 1.9×3.6×4.2 / 50x107x103
Weight (oz / g) 7.7 / 278 7.7 / 278
Case Carrying Carrying
Battery Type 9-volt (not included) 9-volt (not included)
Ranging Performance
RFLCTV (yds) 600 600
Tree (yds) 400 400
Deer (yds) 200 200
Accuracy (yds) +/-1 +/-1

For more information about the Simmons LRF600, visit the online product page. To learn more about Simmons and its complete line of sporting optics, visit www.simmonsoptics.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas.  Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé ®, Uncle Mike’s®, Millett®, Simmons® and Final Approach® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.


This holiday season let Nikon help with the shopping with three promotions that will please any hunter.

Purchase a Nikon ProStaff 550 or Team Realtree 550 rangefinder between November 25 and December 24, 2010 and get a $40 mail-in rebate. During this promotion, the popular pocket-sized rangefinder will carry a special seasonal suggested retail of $189.95 and $209.95. The suggested price after the rebate is $149.95 and $169.95 (Realtree).

For a limited time, the rugged Nikon 3-9×40 Monarch UCC is only $199.95. Purchase between November 25 and December 5, 2010 from any authorized Nikon dealer and receive a $100 instant savings.

Finally, for one day only receive a $50 instant savings on one of Nikon’s most popular binocular. On Friday, November 26, 2010, purchase the 10×42 Trailblazer binocular from any authorized Nikon dealer for a special suggested retail of $99.95.

To take advantage of these savings, log ontowww.nikonpromo.com for more information.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Simmons Enters Laser Rangefinder Market

Overland Park, KS – Since 1983 Simmons has established itself as a leader in high quality, value priced riflescopes and binoculars. Now in 2010 Simmons will also offer a quality, affordable laser rangefinder in its optics line.

The new Simmons LRF400 laser rangefinder will quickly read distances from 5-800 yards with just the push of a single button. Accuracy is an incredible +/- one yard.

The LRF400 has a powerful optical 4x magnification with an in-view liquid crystal display for a clear sight picture and an accurate distance reading.

The unit operates on a single 9-volt battery and comes with a carrying case.

The Simmons LRF400 laser rangefinder sells for the great affordable retail price of $99.99-$129.99.

For more information, visit www.simmonsoptics.com.

simmons laser rangefinders