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Bushnell Introduces a New Line of NatureView Binoculars


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Published on Tuesday, 21 May 2013 15:24

Overland Park, Kan. – Bushnell Outdoor Products, an industry-leader in high performance sports optics for 65 years, has introduced a new line of NatureView binoculars. Designed for wildlife and nature enthusiasts, the NatureView product line includes six binoculars, with a combination of porro and roof prism configurations and mid- and full-size models.

The NatureView series features three models in the classic porro design – 6x 30mm8x 42mm and 10x 42mm – as well as three models in the modern roof prism configuration – 8x 32mm8x 42mm and 10x 42mm. With BAK-4 prisms and fully multi-coated optics, the NatureView binoculars provide edge-to-edge image clarity and outstanding detail. The entire product family is constructed with environmentally friendly lead-free glass.

Fully waterproof and fog proof, the NatureView binoculars are protected with a durable rubber-armored housing that is designed to absorb shock and provide long-lasting protection in the field. With twist-up eyecups, adjustments can be made quickly, allowing nature observers to easily share binoculars.



Prism Type

Suggested Retail


6x 30mm




8x 42mm




10x 42mm




8x 32mm




8x 42mm




10x 42mm



Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products. Headquartered in Overland Park, Kansas, the company sells its products worldwide under the Bushnell®, Bee StingerButler Creek®, Final Approach®, Gold TipHoppe’s®, Millett®, Night OpticsPrimos®, Simmons®, Stoney Point®, Tasco®, Uncle Mike’s®, Uncle Mike’s Law Enforcement®, and the following eyewear brands: Bollé®Cébé® and Serengeti®. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Word Doc Press Release






Mike Capps
(573) 898.3422
E-mail: mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105
E-mail: parnhold@bushnell.com

Introducing the Leica Sport Optics


Allendale, NJ: The newest in Leica Sport Optics line of laser rangefinder binoculars, the Geovid HD-B, dominated industry buzz at the 2013 SHOT Show in Las Vegas.

Unveiled during a SHOT Show media event, the Geovid HD-B laser rangefinder binoculars once again affirms Leica’s leadership stature as a category innovator. Considerably more evolved than its competitors, the Geovid-HD B contains advanced ballistics technology enabling users to add/create their own custom ballistics info for their specific weapon as well as class-leading ranging abilities.

The newly developed ballistic function ABC™ (Advanced Ballistic Compensation) provides the proper aim point for the hunter and shooter. The Geovid HD-B’s integrated, highly precise ballistic processor can instantly gather and analyze the ballistic information with one touch of the button, giving accurate information for the correct hold over, turret adjustment or drop down reticle aiming point. When calculating the trajectory, the distance, angle, temperature and air pressure are all taken into account.

Twelve ballistic curves representing most of the trajectories of modern hunting cartridges are programmed in the system. Plus, an integrated microSD card slot, located inside the battery housing, allows the hunter to program and save personal ballistic data for his or her cartridge/rifle combination. Different ballistic information data sets can be saved on separate microSD cards for multiple cartridge/rifle use. The result is extremely precise and accurate ballistics information. Within only 0.2 seconds, the Leica GEOVID HD-B 42 displays all of the necessary information for an accurate shot, especially with steep inclinations and at long distances.

The ballistic system ABC™ allows for relevant data to be accessed for the various types of hunting and shooting:
For hunters using a classical reticle in their riflescope, the Leica GEOVID HD-B 42 shows, in addition to the measured distance, the holdover in inches or centimeters.

For hunters using ballistic reticles there is information available to display the equivalent horizontal range – as for all uses it automatically takes into consideration the angle, the temperature and the air pressure.

Hunters who use the calibrations on the fast reticle-adjustment system for impact point correction can receive holdover in ¼ MOA so you know how many clicks are necessary.

For more than 20 years, Leica has been renowned as the pioneer of laser range finding products. In 1992, Leica captured the hunting community’s attention with the introduction of the first commercially available laser rangefinder, the Leica 7×42 Geovid BD. Now Leica is continuing its success story by introducing the next generation of the popular Geovid laser range finder binoculars. With its fully programmable ballistics capabilities and class-leading ranging distance, the new Geovid HD-B exemplifies Leica’s drive behind the development of this category with the most versatile integrated ballistics system and greatest ranging capability of any laser rangefinding binocular on the market today.

Technical Data:

Geovid 8×42 HD-B

Geovid 10×42 HD-B

Exit pupil 5.2 mm 4.2 mm
FOV /1000 yds 426.5 ft 374.1 ft
Eye relief 18 mm 20 mm
Objective angle of view 7.3° 6.5°
Close focus 16.4 ft 16.4 ft
Diopter ±4 dpt ±4 dpt
Measuring distance 10 m bis ca. 1.825 m/ 10 m bis ca. 1.825 m/
2,000 yds 2,000 yds
Adjustable 56-74 mm 56-74 mm
interpupillary distance
Prism system Perger Prism Perger Prism
Water proof Up to 5 m/16.4 ft Up to 5 m/16.4 ft
Housing Magnesium Magnesium
Measuring time max. ca. 0.2 seconds max. ca. 0.2 seconds
Ballistic functions Equivalent horizontal Equivalent horizontal
distance holdover distance holdover

MOA-/Click adjustment MOA-/Click adjustment
Weight 34.3 oz 34.5 oz
Retail Selling Price $2945 $2995

For more information on Leica Sport Optics, check out
www.Leica-SportOptics.com and www.facebook.com/LeicaHunting.

Nikon Sport Optics

Nikon Sport Optics is thrilled to announce the following new products for 2011. For full releases, specs and photos visit nikondownload.com or stop by booth # 11221 at the 2011 SHOT Show.

Redesigned EDG Series Binocular

  • Features Nikon’s ED glass lenses
  • New body style for faster handling and incredible ruggedness
  • Improved Central focus and diopter adjustment

Bolt XR Crossbow scope

  • Bright fully multicoated 3x Optics
  • BDC 60 Crossbow reticle
  • Spot On updates allow matching of any bolt or crossbow

ProStaff Riflescope line

  • Fully multicoated optics, up to 98%light transmission
  • 4-12×40, 3-9×50, 3-9×40 (Realtree APG, Matte)
  • Available with BDC reticle or Nikoplex

ProStaff Rimfire

  • 3-9X40 or 4×32
  • 22LR specific BDC-150 Reticle
  • Up to 98% light transmission

ProStaff 7 Series ATB binocular

  • Waterproof, Fogproof body
  • Long eye relief (19.5mm)
  • Available in 8x and 10x

ProStaff Shotgun Hunter

  • 2-7X32
  • BDC-200 Slug Gun Reticle
  • Zero reset turrets, 75-yard parallax

Monarch 8-32X50ED SF fine crosshair w/ dot

  • Features Nikon’s exclusive extra low dispersion glass
  • Side Focus adjustment for parallax
  • Also available with BDC and Nikoplex reticles

M223 Laser IRT Riflescope

  • Immediate Ranging Technology
  • BDC 600 reticle
  • Built in angle compensation

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

– ### –

25% Off a Purchase of $25 or More to Celebrate 25 Years


Overland Park, KS – Consumers have until December 31st, 2010 to help Simmons celebrate their 25th anniversary with 25% off of any riflescope, binocular, laser rangefinder, or spotting scope retailing for more than $25.00.

Since 1983, Simmons® has established itself as a visionary leader in high-quality, high-value riflescopes and binoculars. For over 25 years, hunters and sportsmen alike have looked to Simmons for extraordinary optical innovation and rugged durability.

Simmons riflescopes not only deliver spot-on accuracy, innovative features and enviable performance, they’re also built to last. For outstanding precision that’ll last for an untold number of hunts, Simmons out-performs all others in its class.

For more information, visit www.simmonsoptics.com.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.  For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Steiner Kicks Off 2010 Savings Fest Rebate Programste

Steiner Kicks Off 2010 Savings Fest Rebate ProgramMOORESTOWN, New Jersey- Steiner is pleased to announce the launch of Savings Fest, a special rebate program that runs through December 31, 2010. With hunting seasons fast approaching and fall migrations on their way, Steiner is pleased to introduce its 2010 mail-in-rebate program. It gives outdoor enthusiasts the opportunity to purchase a wide selection of premium Steiner binoculars and get back a substantial amount of their hard-earned cash. Rebate values range from $25 to $100, depending upon model purchased between August 1 and December 31, 2010.

In order to take advantage of Steiner‘s 2010 Savings Fest, consumers simply need to purchase one of the Steiner binoculars listed below through an authorized dealer before the end of the year, complete the rebate certificate available at www.steiner-binoculars.com/special/specialoffers.html, and mail it along with an original copy of the sales receipt and original UPC barcode. The certificate must be postmarked by January 31, 2011 and received by February 15, 2011. The customer will receive a check from Steiner within eight to 10 weeks.

Rebates are available on the following binoculars:
$100 Rebate

$50 Rebate

$40 Rebate

$30 Rebate

$25 Rebate
8×44 Peregrine XP

7×50 Commander XP

10×42 Predator C5

8×32 Merlin

8×30 Navigator
10×44 Peregrine XP

7×50 Commander V

12×42 Predator C5

8×42 Merlin

8×30 Predator Pro

10×50 Nighthunter XP

10×42 Tactical R

10×50 Military/Marine

12×56 Nighthunter XP

10×42 Police

8.5×26 Wildlife Pro

8×56 Predator C5

10×50 Merlin

10.5×28 Wildlife Pro

10×56 Predator C5

10×42 Merlin

8×30 Wildlife Pro CF

12×40 Predator Pro

7×30 Navigator Pro C

7×50 Observer C

7×50 Marine

10×50 Police

7×50 Police

Steiner binoculars offers state-of-the-art, versatile binocular lines for all outdoor, military and law enforcement applications. You clearly don’t want to miss this opportunity to own the world’s best binoculars and save some money. Now is the time to invest in a Steiner binocular. To find a retail location near you, visit the Steiner website at www.steiner-binoculars.com/dealer.html.

Karen Lutto (830) 755-4308 or karen@hunteroc.com

Mike Nischalke (703) 380-3595 or mike@hunteroc.com

Steiner Binoculars

Eight Predators for the Nighthunters under the sky,
Thirteen Military & Police for the protectors in their halls of justice,
Ten Marine Safaris for the adventurers doomed to seek thrills,
Eight Peregrine Wildlife for the eagle eye,
Four Merlin for the darkness, where the twilight lies.
Binoculars to rule the light waves, optics to find them,
Binoculars to bring them all and in the darkness find them,
in the land of Steiner, where the rugged clarity lies.

Focus, the little halfling climbed up the sharp rocks of Mount Destructoom and when he reached the top, he brushed off his shaggy feet and peered across the broken landscape. Sam, his companion pulled out his Steiner Peregrine binoculars and scanned the distant lands, glad of the lightweight magnesium chassis. “I think we made it, Mr. Focus, the Opticghosts haven’t stopped us from destroying the Merlin High Performance Binoculars.”

“It’s been a terrible journey, Sam. I’m glad that you have come with me. And I’m also glad for my dependable Safari-Pro binoculars.” He reached under his Elvin cloak and looked out at the bleakness glad for the UV-A and UV-B blocking power. “When the Opticghosts searched the highlands, their Predator binocular eyes pinpointing wildlife and blocking haze, I thought that we were hidden well, but their binoculars were too good at picking up colors.”

“Aye,” Sam agreed. “We were very lucky to be able to fight our way out of that one.” He touched his empty sword sheath. “It is too bad that Golcough took our swords in the battle. That little goblin has eyes like Wildlife Pro binoculars, tough, waterproof and built to handle the world’s harshest conditions.”

Focus stood. “We are too close to our goal to worry about him.” He stared up at the gaping hole in the wall of the volcano. Steam and heat rolled out. “I go on alone from here, Sam.”

Sam nodded. “I’ll be here if you need me, Mr. Focus, as dependable as a Law Enforcement pair of binoculars.”

Focus smiled. “Good Sam.” He climbed the rest of the way. Just as he was about to enter the opening, Golcough jumped out from behind a hidden rock. He reached for the powerful pair of Merlin binoculars. “My cherished! Give me!”

“Never!” Focus cried, pulling them away from the twisted imp. “These are too powerful! They must be destroyed!” As they fought, he fell and rolled into the volcano, Golcough going with him.

“No, Mr. Focus!” Sam cried. He ran up into the choking hole. It was blackness, except for the dim glow of lava. “I can’t see a thing. I wish I had Nighthunter XP binoculars and their unparalleled low-light performance.” He felt his way along the rough walls. “Mr. Focus? Are you there?” There was no answer.

Just as he was about to give up, he came out to a ledge and there was Mr. Focus. He was holding the powerful pair of Merlins over the edge of the lava. “Destroy them, Mr. Focus,” Sam called.

Golcough was huddled down at his feet. “Give me my cherished,” he croaked.

Mr. Focus had a gleam in his eyes and he clenched the binoculars. Then, drawing his will, he let go with an effort, and they fell, landing on the lava far below. The halflings and Golcough looked down in surprise. The binoculars were so well made that they weren’t destroyed. “Steiner makes a quality binocular,” Sam muttered as the fate of the world floated away on liquid rock.

“My cherished!” Golcough’s voice echoed through the darkness.

steiner binos