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The award-winning Winchester® Ammunition Ballistics Calculator recently received an upgrade—providing shooters and hunters more bullet types to choose from and adding shotgun slugs, rimfire and handgun ammunition to the menu.

The Winchester Ballistics Calculator allows users to choose their type of ammunition and compare up to five different Winchester products with easy-to-read, high-tech ballistic charts and graphs. Users can customize ‘shooting’ conditions by entering wind speed and outside temperature, adjust zero marks for sighting in, then print or save the ballistics for later reference on the range or in the field.

“The Winchester Ballistics Calculator is an outstanding tool for all hunters and shooters; it’s simple to use and absolutely perfect for understanding ammunition ballistics,” said Brett Flaugher, vice president of sales and marketing for Winchester Ammunition. “We expanded our product assortment on the calculator, and we continue to research new technologies that will make this tool widely available to shooting and hunting enthusiasts.”

The calculator is live at www.winchester.com/ballistics and is also available as an app that can be used on iPhones, iPods and iPads.

The Ballistics Calculator uses Microsoft® Silverlight®, a cutting-edge technology that integrates seamlessly into Web browsers and allows users to run highly advanced software applications over the Web.

For more information about Winchester Ammunition and its complete line of products visit www.winchester.com.

Winchester Ammunition is proud to be a leader in conservation

NILO® Farms, established by John M. Olin in 1952, is Winchester’s prestigious hunting preserve providing guests with quality hunting on more than 640 acres of natural habitat. As one of the finest hunting and shooting facilities in the country, NILO Farms represents the best in game management and safety. Many of the land management practices developed at NILO have proven to be an example for other waterfowl and upland game bird preserves to follow. For more information about NILO Farms, visit www.nilofarms.com.

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Media Contact:
Chevalier Advertising, Marketing & Public Relations

Jonathan Harling: jonathan@chevalier-adv.com

Fusion® Ammunition Introduces Safari Line

ANOKA, Minn. – Fusion® Ammunition announces a new Safari line specifically designed for African game. The new rounds come loaded in .375 H&H–.458 Lott and are now available.

Proven Technology
Fusion Safari is built to drop African game and utilizes the same advanced technology from the highly popular Fusion deer ammunition. Fusion’s advanced molecular technique of electro-chemically applying the jacket to the core delivers consistent toughness. Enhanced aerodynamics contribute to superb accuracy and result in steady, precise performance.

The bullet weights and velocities of each Fusion Safari load match those of Federal Premium’s Trophy Bonded® Bear Claw® for easy interchangeability. This means no point-of-impact change, or having to sight-in again if a hunter switches to these Premium® bullet options. Learn more about these tough new loads online, at http://www.fusionammo.com/whatsnew/newproducts.aspx.

Reliable Performance
Fusion rifle bullets offer high weight retention to ensure deep penetration. Consistent, pre-programmed mushrooms are achieved through internal skiving. These new bullets feature special designs, meaning jacket-thickness and expansion is perfect for big calibers. These factors all combine to make a devastating combination for African game.

“These new safari loads are sure to give hunters an advantage over other similarly priced ammunition,” said Brand Director Rick Stoeckel. “We used proven Fusion technology and applied it to a whole new level with these hard-hitting and accurate rounds. Hunters will get reliable performance at a great price for tough African game.”

To learn more about the new Fusion Safari loads, the advanced Fusion process and all other Fusion offerings, please visit www.fusionammo.com.

Part No. Description

F375FS1 .375 H&H, 300-grain, Fusion 2400 fps
F416RFS1 .416 Rem., 400-grain, Fusion 2400 fps
F416FS1 .416 Rigby, 400-grain, Fusion 2300 fps
F458FS1 .458 Win., 500-grain, Fusion 2090 fps
F458LFS1 .458 Lott, 500-grain, Fusion 2300 fps

About Fusion®

Headquartered in Anoka, Minnesota, Fusion is a sub-brand of Federal Cartridge Company, which has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It is part of ATK’s Security and Sporting. For more information, visit www.fusionammo.com.

Tim Brandt
Fusion Ammunition
800-322-2342 (ext. 3833)
E-mail: pressroom@atk.com


Winchester® Ammunition continues to invest in its rimfire product line with the development of a new 22 LR round for use in Modern Sporting Rifles (MSR).

New for 2011, this bullet is designed and packaged specifically for use in the growing number of high-capacity MSR 22 LRs. The new M-22 features a 40-grain Plated Lead Round Nose bullet optimized for reliable feeding in high capacity magazines. In addition, the M-22 utilizes non-corrosive priming and clean burning powder that delivers an ultrafast 1255 fps velocity and exceptional accuracy.

“The M-22 is designed for the high capacity MSR and provides a smooth functioning, affordable option with great accuracy,” said Brett Flaugher, vice president of sales and marketing for Winchester Ammunition.  “We made the M-22 available exclusively in a 1000-round bulk value pack to meet the demands of our customers at an attractive price point.”

The new M-22 LF Bullet features:

• Velocity: 1255 fps
• Grains: 40
• Bullet Type: Plated Lead Round Nose
• Cartridge: 22 LR
• Availability: 2011

Winchester is Proud to be a Leader in the Shooting Sports
Winchester® Ammunition pledged $500,000 to permanently endow the NRA’s Marksmanship Qualification Program, thus becoming the exclusive sponsor of the officially renamed Winchester/NRA Marksmanship Qualification Program.

The Winchester/NRA Marksmanship Qualification Program is a self-paced shooting development program.  Open to adults and youngsters alike, the program measures an individual’s shooting proficiency against established par scores in 13 courses of fire across three disciplines:  pistol, rifle and shotgun.

By supporting the Winchester/NRA Marksmanship Qualification Program, Winchester is providing everyone the chance to explore the benefits that hunting and the shooting sports have to offer. To learn more about the Winchester/NRA Marksmanship Qualification Program, please call 800-672-3888 ext. 1505 or visit www.nrahq.org/youth.

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Crosman And Nosler Team Up To Produce A New Generation Of .357 Caliber Airgun Ammunition

ROCHESTER, New York – Crosman® Corporation, a leader in the design, manufacturing and marketing of innovative products for the shooting sports, has partnered with Nosler® Inc, the world’s leading manufacturer of the finest grade hunting bullets. Their first collaboration produced a new, .357 caliber hunting bullet for airguns featuring Nosler’s Ballistic Tip® technology.

According to Crosman Vice President of Marketing, Bob Hampton, “Nosler was the obvious choice to develop a dedicated .357 hunting bullet equal to the tremendous performance of our new grade of hunting air rifle, the Benjamin® Rogue™ ePCP™.” The resultant new Benjamin eXTREME™ Bullet by Nosler features a red polymer tip designed to resist deformation and increase downrange terminal velocity. “This bullet delivers superb hunting accuracy and the deeper penetration demanded by dedicated hunters,” said Hampton.

“We are very pleased to work with Crosman to create pioneering bullet technology needed for serious airgun hunting with their new Rogue ePCP air rifle,” said Bob Nosler, President of Nosler, Inc. “At Nosler, our research and development team is dedicated to providing the best possible hunting bullet performance, whether for the traditional, centerfire rifles or the new, exciting high power air rifles from Crosman,” said Nosler.

Engineered specifically for the new Benjamin Rogue electro pre-charged pneumatic air power technology, the .357 caliber Benjamin eXTREME Bullet by Nosler combines Nosler’s famous ballistic tip technology within a special, lead alloy body. “The stepped driving bands and hollow base design automatically adjust to the power applied, providing precise control in the barrel, with minimal resistance,” comments Nosler. The new bullet delivers a sectional density of .162, a ballistic coefficient of .176 and weighs in at 145 grains.

The Benjamin eXTREME Bullet by Nosler will debut on the range at the 2011 Media Day, and be exhibited during SHOT Show 2011 in Las Vegas from January 18-21 at Crosman booth number 12740. The bullets will be sold in black and gold boxes of 25 with an MSRP of $24.99.

For further information on Crosman’s partnership with Nosler Inc. or on any Crosman, Benjamin, CenterPoint Hunting and Outdoors Precision Optics and Archery, or Game Face Airsoft products, visit the company’s websites at www.crosman.com, www.centerpointhunting.com, www.gamefaceairsoft.com, or write to Laura Evans, marketing coordinator, Crosman Corporation, 7629 Routes 5 & 20, Bloomfield, NY 14469, email her at levans@crosman.com, or call her at (800) 7-AIRGUN (724-7486).

For up-to-the-minute news from Crosman Corporation, follow us on Twitter (http://twitter.com/crosmancorp) and Facebook (http://facebook.com/crosmancorp).

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Nosler and Ballistic Tip are registered trademarks of Nosler, Inc.

Chevalier Advertising Client New Product Showcase

Here is a sneak peek at Chevalier’s clients exciting new product introductions. For those of you that are attending the SHOT Show we hope you have an excellent show. Each of our clients has a full line of exciting new products. Please do not hesitate to stop by our booths to say hi or contact us for additional information.

Cannon Safe – Armory Series

The full-size Cannon Armory Series safes deliver massive gun storage capacity of up to 64 guns with exclusive features and proven fire protection. The largest safes in the Cannon line, the Armory Series offers a state-of-the-art internal power supply system, premium lighting package and deluxe interior with ample room to store valuables. Built for a lifetime of use with rugged construction, the Armory Series is durable yet refined with a new hammer-tone finish.

Booth # 14223 – PR Contact: Kristin Hunt – kristinh@chevalier-adv.com

GunVault – AR Vault

GunVault unveils the AR Vault, a revolutionary new way to keep an AR rifle secure. Inspired by extensive customer demand, the AR Vault is versatile, easy to use and priced to fit any budget. A must have for AR owners.This unique design fits in the magazine well and locks into place to keep the AR safe and secure at home, during travel or on the range.

Booth # 14223 – PR Contact: Kristin Hunt – kristinh@chevalier-adv.com

Montana Decoy – Miss Hoptober

The new Miss Hoptober is a foolproof way to trick even the wiliest ol’ coyotes. Utilizing Montana Decoy’s all new HD photography, this life-like rabbit sets up a scenario too tempting for any coyote to resist. Measuring a scant 10×5 inches folded, the Miss Hoptober Predator Decoy expands to 24×10 inches set up. Weighing in at a mere 7 oz means it will go unnoticed until you stop to call. Suggested retail for the Miss Hoptober is $19.99 and will be on dealer shelves by February 2011.

Booth # 1565 – PR Contact: CJ Davis – cjdavis@chevalier-adv.com

Nikon – Bolt XR Crossbow Scope

The new Bolt XR 3×32 is a lower magnification, compact scope built specifically to work with a crossbow. Fully packed with features, including the all-new Nikon BDC 60 Reticle calibrated specifically for crossbow bolts with velocities of approximately 305 fps, the Bolt XR brings incredible precision to the crossbow world.

Booth # 11221 – PR Contact: CJ Davis – cjdavis@chevalier-adv.com

Rossi – Wizard Pistol

The Wizard Pistol takes the same break-open interchangeable barrel system and makes it lighter and smaller for handgun hunting, target shooting or plinking. Available in .243 Win. or .22-.250 Rem with other calibers coming soon, the Wizard Pistol offers outstanding and reliable performance.

Booth # 14251 – PR Contact: Kristin Hunt – kristinh@chevalier-adv.com

SHE Outdoor Apparel – New Waterfowl Wader

The SHE Waterfowl Wader is unique because of the sizing options. Ladies select their boot size (6-10) and additionally, select wader size (S-XL). Abrasion-resistant neoprene color blocked for a feminine look and is also insulated with 1000 grams of Thinsulate for the coldest days on the water. It is available in Realtree MAX-4 and retails for $240.

Booth # 10519 – PR Contact: Shannon Salyer – shannon@chevalier-adv.com

Taurus – Raging Judge 28-guage

Personal protection, home defense and sport shooting are easy work for the latest Taurus® Raging Judge that fires the larger, more powerful 28-gauge shotshell. The first Judge of its kind is ready to take on whatever comes your way. Whatever “it” happens to be.

Booth # 14240 – PR Contact: Kristin Hunt – kristinh@chevalier-adv.com

ThermaCELL – Newly Designed Hand-held Appliance

To celebrate 10 years in the Outdoor industry, ThermaCELL is introducing a newly designed hand-held appliance with many upgrades for the outdoor enthusiast.  Taking into consideration customer feedback, ThermaCELL has redesigned the Appliance to be more user-friendly.

Booth # 2951 – PR Contact: Shannon Salyer – shannon@chevalier-adv.com

Winchester Ammunition – Blind Side™ Ammunition

Winchester® Ammunition is introducing one of the most innovative shotshell loads in the brand’s 144-year history.  The new Blind Side™ ammunition combines ground-breaking, stacked HEX™Shot technology and the new Diamond Cut Wad in the most deadly Winchester waterfowl load available.  Loaded with 100 percent HEX™ Shot, you get more pellets on target, a larger kill zone and more trauma inducing pellets than ever before, meaning quick kill shots.

Booth # 13129 – PR Contact: Jonathan Harling – johanthan@chevalier-adv.com



Winchester® Ammunition is introducing one of the most innovative shotshell loads in the brand’s 144-year history.  The new Blind Side™ ammunition combines ground-breaking, stacked HEX™Shot technology and the new Diamond Cut Wad in the most deadly Winchester waterfowl load available.  Loaded with 100 percent HEX™ Shot, you get more pellets on target, a larger kill zone and more trauma inducing pellets than ever before, meaning quick kill shots.
“This is a superior duck and goose load that we’ve spent a tremendous amount of time designing and perfecting”, said Brett Flaugher, vice president of Sales and Marketing for Winchester Ammunition.  “As the industry leader in innovative new products, this product is without question, a quality product that waterfowl hunters can shoot with confidence.”

Key Features of Blind Side™ Ammunition
· High Packing Density
With the unique shape of HEX™ Shot, we can literally pack the shot into the wad shot cup more efficiently to give the hunter up to 15 percent more shot pellets per shell.

· Hex™ Steel Shot
Six-sided, multiple-edged shot provides increased trauma and wound channels, resulting in fast kills and 250 percent more trauma. The shot is designed to hit waterfowl like high-velocity tumbling bricks—preventing over penetration and maximizing energy deposit and knock-down shock within the bird.

· Diamond Cut Wad
The Blind Side Diamond Cut Wad is designed to maximize pattern performance of Hex Shot, resulting in consistent patterns that increase the kill zone up to 25 percent. Blind Side™ HEX™ Shot and the Diamond Cut Wad system is also choke responsive, providing consistent patterns through improved cylinder, modified or full choke systems.

Drylok Super Steel® System
Important to duck hunters is keeping your powder dry. This system seals out water and moisture and is corrosion resistant for improved patterning and consistent velocities.

Blind Side Product Offerings (AVAILABILITY, FALL, 2011)

Symbol Gauge Shell Length Shot Wt. Velocity Shot Size
SBS12LBB 12 3 ½ 1 5/8 1400 BB
SSBS12L2 12 3 ½ 1 5/8 1400 2
SBS123BB 12 3 1 3/8 1400 BB
SBS1232 12 3 1 3/8 1400 2

For more information about Winchester’s products, visit www.winchester.com.

Winchester Ammunition prides itself in being a leader of conservation
For more than 20 years Winchester has been a proud sponsor of Ducks Unlimited. During this partnership Winchester has generated generous funding to support Ducks Unlimited wetlands and waterfowl conservation projects. In addition Winchester is the exclusive sponsor of the Ducks Unlimited shooting program and supports many local and state chapters. For more information about Ducks Unlimited visit www.ducks.org.

ASYM’s National Match Target Ammo

DURANGO, Colo. – ASYM PRECISION National Match Target ammunition is a match winning, extremely accurate load that tells the shooter just how well their tuned 45 can perform.

Featuring the Nosler 185 grain JHP – a bullet prized among serious bullseye shooters for its gilt-edged accuracy – the National Match Target is a mild shooting target round. Utilizing ASYM match brass, which is custom drawn brass made to ASYM’s specifications, and propelled by premium VihtaVouri powder, the round is loaded to 775 fps, a velocity proven to be a sweet spot in accuracy and function.

“As a custom 1911 maker whose customers expect uncommon accuracy, I looked to the Camp Perry National Matches for the inspiration behind our National Match Target ammunition. We built this round from the ground up using only premium components, assembled on state-of-the-art equipment customized to my own standards and hand-inspected and individually chamber checked as part of a quality control process that insures outstanding performance,” explained Stan Chen, president of Stan Chen Customs and ASYM Ammunition.

The National Match Target is available in a box of 50 or a case of 500 and will run in most 1911s using a stock 16 lbs. spring. For more brisk ejection, springs from 10 to 14 lbs. can be used.

The load is a premium target load and although it uses a JHP projectile, the bullet is not designed to expand at the given velocity. Those looking for a premium defensive load should consider the ASYM SOLID DEFENSE XTM (SDX) load featuring the Barnes solid copper TAC-XP bullet.

“Besides being the definitive accuracy load for competition, the National Match Target is an extremely pleasant load to shoot, especially in extended training sessions,” observed Chen. “So much so that we warn our customers to beware, because this round will make them fall in love with their 45 all over again.”

For more information on the National Match Target 45 ACP ammunition, the full line of ASYM PRECISION ammunition or to place an order, visit www.ASYM-Ammo.com.




The Winchester® Ammunition Power Max Bonded® line, designed specifically for the whitetail deer hunter, continues the tradition of legendary excellence by offering hunters more calibers to choose from in 223 Rem., 325 WSM and 338 Win Mag.

Power Max Bonded ammunition is a jacketed bullet with a proprietary bonding process that delivers massive expansion long-range accuracy, and maximum knock-down power.

The bonding process welds lead to a copper alloy jacket where the two act together during expansion for improved penetration and retained weight.

“Power Max Bonded ammunition has proven to be lethal on whitetails all over North America, as well as other big game animals since we launched the product in 2009,” said Brett Flaugher, vice president of sales and marketing for Winchester Ammunition.  “For any whitetail hunter who is interested in bullet construction, accuracy and penetration, Power Max Bonded is it.”

Key features of the Power Max Bonded bullet include:

  • Protected hollow point PHP design
  • Lead core bonded to jacket with proprietary process
  • Massive frontal area of bullet expansion is more than double original diameter
  • Lead remains bonded to jacket after impact

Power Max Bonded will be offered in the following calibers and bullet weights:

Cartridge Grain Muzzle Velocity Symbol
223 Rem 64 PHP 3020 X223R2BP
243 Win Power 100 PHP 2960 X2432BP
270 Win Mag 130 PHP 3060 X2705BP
270 WSM 130 PHP 3275 X270SBP
30-06 Sprg 180 PHP 2700 X30064BP
30-06 Sprg 150 PHP 2920 X30061BP
30-30 Win Mag 150 PHP 2390 X30306BP
300 Win Mag 180 PHP 2960 X30WM2BP
300 Win Mag 150 PHP 3290 X30WM1BP
300 WSM 180 PHP 2970 X300WSMBP
300 WSM 150 PHP 3270 X300SBP
325 WSM 220 PHP 2840 X325WSMBP
308 Win Mag 150 PHP 2820 X3085BP
338 Win Mag 200 PHP 2960 X3381BP
7mm Rem Mag 150 PHP 3090 X7MMR1BP
7mm WSM 150 PHP 3200 X7MMWSMBP

PHP = Protected Hollow Point

For more information about Winchester Ammunition and its complete line of products visit www.winchester.com.

Free Winchester® Ammunition Ballistics Calculator Available on the iPhone

iPhone users can now download the Winchester® Ammunition award-winning Ballistics Calculator for free. Winchester has taken all of the features and functionality from its Web site version of the Ballistics Calculator and developed a user-friendly interface for the iPhone.

The iPhone version of Winchester’s Ballistics Calculator will allow users to choose their type of ammunition and compare up to three different Winchester products with easy-to-read, high-tech ballistic charts and graphs. You can customize shooting conditions by entering wind speed and outside temperature, and adjust zero marks for sighting in.

The Web based calculator is also live at www.winchester.com/ballistics.