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NRA and Shooting Illustrated Recognize Bushnell with 2013 Golden Bullseye Award for Optic of the Year

Published on Monday, 29 April 2013 04:03

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for 65 years, will be recognized at the 2013 NRA Annual Meeting & Exhibits with a 2013 Golden Bullseye Award. The Bushnell Elite Tactical 3.5-21x 50mm HDMR was selected by Shooting Illustrated as Optic of the Year.

The 2013 Golden Bullseye Award winners were selected by a seven-member committee from NRA Publications who collectively have more than a century of experience in the shooting and hunting industry. Products selected for a Golden Bullseye Award must be innovative in design and function, reliable in the field and perceived as a value for consumers.

The Elite Tactical 3.5-21x 50mm HDMR gives shooters the flexibility of a wide field of view at low power settings, while providing outstanding long range performance and image clarity at high magnification. Featuring fully multi-coated optics and the proprietary Ultra Wide Band and RainGuard HD coatings from Bushnell, the HDMR delivers color fidelity across the light spectrum and unprecedented low-light performance in any condition. In partnership with Horus Vision, Bushnell outfitted the HDMR with the popular H59 reticle, a fine grid optical system positioned in the first focal planethat doesn’t obscure targets at longer ranges and eliminates the need for manual adjustments.

Constructed with a 34mm, one-piece aircraft-grade aluminum alloy tube, the HDMR offers professional-grade toughness in a package just over 13 inches long. The large tube combined with a 50mm objective lens provides increased light transmission and 29 mils of elevation (5 mils per revolution), allowing shooters to dial-up for extended range shots. T-Lok™ locking target turrets ensure that the .1 mil click adjustments remain constant, and the side parallax adjustment offers image clarity at all ranges.

NRA Publications will present the 2013 Golden Bullseye Awards at a special breakfast during the 2013 NRA Annual Meeting & Exhibits on Fri., May 3, in Houston, Texas.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products. Headquartered in Overland Park, Kansas, the company sells its products worldwide under the Bushnell®, Bee StingerButler Creek®, Final Approach®, Gold TipHoppe’s®, Millett®, Night OpticsPrimos®, Simmons®, Stoney Point®, Tasco®, Uncle Mike’s®, Uncle Mike’s Law Enforcement®, and the following eyewear brands: Bollé®Cébé® and Serengeti®. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Word Doc Press Release

2013 NRA Golden Bullseye Award

Elite Tactical 3.5-21x50mm HDMR


Mike Capps
(573) 898.3422
E-mail: mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105
E-mail: parnhold@bushnell.com


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