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Berkley Announces NanoFil Uni-Filament Fishing Line

The world leader in fishing line development introduces a NEW ultimate spinning reel line that pushes the limits for minimum diameter and maximum strength. Berkley® NanoFil™ with its thin smooth texture allows anglers to effortlessly cast further with unsurpassed precision..

Walleye anglers are going to appreciate the markedly longer casts using NanoFil and finesse fishing for bass has never been finer.

NanoFil allows anglers to use lighter line and cast further than they ever have before. Light presentation is a key to catching a wide range of species throughout the year, and NanoFil allows anglers to feel even the softest pickups.

Not a Mono. Not a Braid. The Next Generation of Fishing line. NanoFil is made out of gel-spun polyethylene, much like a superline. This ultimate spinning reel fishing line consists of hundreds of Dyneema® nanofilaments that are molecularly linked and shaped into a unified filament fishing line. Dyneema, The World’s Strongest Fiber™, gives this line superline type strength and our uni-filament process makes it feel and handle like a smooth monofilament.

“Thin and smooth are the first words that you think of when you touch it. Wow! is the first thing you say when you use it.” said Berkley Pro and 2010 Walleye Tournament Champion Johnnie Candle. “I knew on my first cast I was using something different.”

NanoFil line lends itself to a wide variety of techniques, but it is most useful when anglers desire an ultra small diameter line for greater casting yet also desire the ultimate in sensitivity to feel the subtlest of bites.

For best knot strength results use the NanoFil Knot a “Double Palomar” that increases knot strength by over 15% over a standard Palomar knot.

Available in pound tests ranging from 1 to 12 pounds, and unbelievably thin diameters of 0.001″ to 0.008″, Berkley NanoFil is available in 150-, 300- and 1500-yard spools with an MSRP of $19.95 to $179.95.


Pound Tests

1, 2, 3, 4, 6, 8, 10 and 12-pound test


0.001″, 0.002″, 0.003″, 0.004″, 0.005″, 0.006″, 0.007″, 0.008″


Clear Mist

Spool Sizes

150-yard Filler Spool

300-yard Filler Spool

1500-yard Bulk Spool


150-yard Filler Spool:

$19.95 (1-12 pound test);

300-yard Filler Spool:

$38.95 (1-12pound test)

1500-yd Bulk Spool
$179.95 (4-12 pound test)

Uni-Filament: Unified Filament Technology

Effortless Casting

Superb Sensitivity

ZERO Memory

Minimum Diameter, Maximum Strength

The thinnest Berkley line by label rating

Arrow Precision Releases Frenzy Bowfishing Package

Arrow Precision, LLC – (APO) Makers of the Inferno Crossbows line of crossbows and Arrow Precision youth archery products is proud to announce the release of the Frenzy Bowfishing Package for the 2011 season.

Featuring an ultra smooth and constant draw weight Arrow Precision’s new Frenzy Bowfishing Bow will make for great bowfishing fun for everyone on the trip without the need for adjustments. The constant draw weight of the twin F4 Wheel system allows for quick release snap-shots, many times there just isn’t time for a full draw shot! The Frenzy’s non-slip texture grip Riser will also accept many standard archery accessories for backyard shooting fun or to introduce young shooters to archery shooting without having to have multiple set-ups for all the different draw lengths in your family. Makes for an enjoyable time on or off the water!

Frenzy Package Features / Includes:
Draw Weight: Comes Set at 40lbs
Draw Length extends to 31″ maximum
Brace Height: 6-1/2″,
Length: 36″ Axle to Axle
Weight: 3.6 lbs
Compact / Lightweight
Textured Non-Slip Grip
Stylish – Carbon Fiber Dipped Limbs
CNC Machined Wheels
Includes Roller Rest
30 Yards 80lb Line
Fiberglass Bowfishing Arrow with Barbed Tip
Standard Reel
Item #155
MSRP $279.99

In addition to the Frenzy package above, APO will offer a several bowfishing accessories including; a solid, all aluminum reel seat for mounting a closed face reel to your existing bowfishing rig, or traditional archery bow utilizing the stabilizer port standard on most bows; barbed arrow points; and an accessory arrow & reel base package.

Arrow Precision, LLC
(610) 437-7138 Tel
(610) 437-7139 Fax

“BackCountry Expands to Expedition”: Reef Safe™ Creates Natural Citronella Spray For Around-The-Clock Use

Ormond Beach, Fla. – Winter is slowly coming to an end, the frost is chilling, the flowers will be blooming and the bugs will be buzzing day and night. ReefSafe’s BackCountry SPF 30+ Spray with natural Citronella is a must-have for outdoor enthusiasts needing to ward off pesky insects during the day, and now there is a solution for the nightly pests, “Expedition.” Without the SPF component of BackCountry, Expedition is a natural Citronella spray that wards off the unwanted guests when the sun is down and the moon is up. It also offers the same biodegradability and eco-friendly features of the full line of ReefSafe™ SunCare by Beach Buff. ®

Reef Safe SunCare by Beach Buff was introduced by Tropical Seas® of Ormond Beach, FL, as a sunscreen scientifically proven to biodegrade in oceans, lakes and rivers; thus protecting fragile ecosystems while protecting your skin. Reef Safe’s non-toxic formula and biodegradeable claim is scientifically substantiated, a testimonial that no other sun care product on the market can make. After extensive research, Reef Safe has also been named as the Official SunCare of Jean-Michel Cousteau’s Ocean Futures Society.

“After much experimentation, we launched Backcountry as our first sunscreen with added natural Citronella, and due to the success and positive feedback, Expedition seemed like a no-brainer next step. Consumers reported that the spray warded off a variety of unwanted guests such as mosquitoes, yellow flies, sweat flies, no-seeums and more,” says Dan Knorr, CEO and President of Tropical Seas. “These can especially be a big annoyance at night, but there’s no need for the SPF; therefore a bottle of Expedition is the perfect solution.”

For fishing guides, captains, water enthusiasts and more, Expedition is easy to spray on and will continue to stay on the skin with its waterproof formula. Not only is it user-friendly and comfortable, but it also meets the eco-friendly standards that all Reef Safe products abide by. A comprehensive series of independent laboratory tests concluded that 99 percent of Reef Safe sunscreens biodegrade in oceans, lakes and rivers, and Expedition will do the same. For the outdoorsman that wants to enjoy their environment, day and night, for years to come, BackCountry and Expedition is the ideal pair.

Expedition 8.45 ounce (250 ml) retails at $10.00. Reef Safe by Beach Buff sunscreens are available in resort locations across the U.S. Sunbelt, Hawaii and throughout the Caribbean islands, and online at www.reefsafesuncare.com.


About Reef Safe SunCare
Reef Safe™ SunCare by Beach Buff®, manufactured and distributed by Ormond Beach, Fla. based Tropical Seas,
Inc., addresses well-documented concerns about the damage done to reefs and marine life by the 4,000 to 6,000 metric tons of toxic sunscreens estimated to wash off swimmers into the oceans every year. Reef Safe sunscreens were subjected to a comprehensive series of independent laboratory tests to support and authenticate the biodegradability of the lotions. The research found that Reef Safe SunCare products biodegrade, on average, less than 90 days in seawater and freshwater. No evidence of toxicity to micro organisms and other sea life was detected. Research also found that Reef Safe’s waterproof formula allows less than three percent of the product to come off in water, which compares favorably to the estimated 25 percent of mass-market brand lotions that come off in water. Official SunCare Product of Jean-Michel Cousteau’s Ocean Futures Society.

For more information, visit www.tropicalseas.com or www.reefsafesuncare.com. Join the conversation on our Facebook Page or on Twitter @ReefSafeSunCare.

Laurie D. Fontenot

IMA to Introduce Square Bill at 2011 Bassmaster Classic

After 18 months of collaboration between three-time Bassmaster Classic qualifier Bill Lowen and the engineers at IMA Lures in Japan, IMA will release the Square Bill at the upcoming Bassmaster Classic in New Orleans, where Lowen will compete. As the name suggests, this new lure is a square-billed crankbait that combines the legendary hunting action of hand-crafted balsa lures with the consistency and durability of plastic.

“This lure is so much more versatile than any other square-bill I’ve fished,” said Lowen, who played an integral role in the many prototypes that led up to the final products. “I’ve dreamed of something like this for decades. It acts like the best handmade balsa baits. Every crankbait has a wobble, but the good balsa crankbaits hunt. They’ll jump off to the left, run a bit, jump off to the right, and always work their way back to the center. That action triggers bites.”

The IMA Square Bill has a stubby, rounded body that produces an earth-shaking wobble, bold eyes, a lexan lip and two sticky-sharp #6 hooks that’ll nab even the short-strikers, although most bass absolutely choke this bait down.

The lure runs properly right out of the package and the lexan lip and durable body mean that it can take more abuse than its balsa counterparts, which often need frequent tuning. The Square Bill runs shallower than other manufacturers’ square-bills, 2 to 3 feet deep on typical cranking tackle. Lowen, a noted shallow-water specialist, occasionally upsizes his line to burn it over grass or in the shallowest water possible. Despite the heavier line, the lure still maintains its signature action. At 3/8 of an ounce, it casts like a bullet, too, another advantage over the balsa cranks. In addition to a straight, steady retrieve and burning, Lowen also likes to twitch the lure and wake it.

“It’s just about a 12 month out of the year lure,” said Matt Paino, Vice President of Sales for IMA. “We expect that shallow water anglers coast to coast will consider this a ‘go to” for years to come.” IMA will release the Square Bill in 9 colors and it will retail for $16.99.

IMA Lures are distributed in the United States by Optimum Bait Company. For more information about IMA, go to www.imalures.com.

Matt Paino
(951) 676-6384

Southeast Alaska’s Salmon and Trout Fisheries Contribute Nearly $1 Billion Annually to Regional Economy

(Juneau, Alaska) – A new study commissioned by Trout Unlimited Alaska finds that Southeast Alaska’s healthy salmon and trout populations pump nearly $1 billion into the local economy every year and account for more than one in ten jobs.

This is the first study that takes a combined look at the economic value of all four sectors of the region’s salmonid fisheries – commercial, sport, subsistence/personal use and hatchery production. Previous studies have looked at each of the sectors separately.

“The study shows the healthy and abundant salmon and trout populations of Southeast Alaska are a huge driver of the regional economy. The reason we have such rich and sustainable fisheries is careful harvest management as well as a lack of the dams, pollution, and agricultural and urban development that have decimated so many runs in the Lower 48,” said Tim Bristol, director of Trout Unlimited Alaska.

Southeast fishermen and regulators agree.

“I hope this study helps to raise awareness of the critical importance of coldwater fish to the economy, ecology and identity of this region. I think we as Southeast Alaskans sometimes take salmon for granted-and yet it’s literally the lifeblood of our communities,” said Linda Behnken, a Sitka-based commercial longliner/troller and executive director of Alaska Longline Fishermen’s Association.

Although past timber harvesting has degraded fish habitat in some Southeast Alaska watersheds, Southeast still supports a disproportionately high share of the wild stocks of trout and salmon remaining in the Pacific Northwest. Limiting habitat degradation, restoring impacted streams and riparian areas and minimizing the negative impacts of climate change will be key to continuing Southeast Alaska’s salmon success story.

“As someone who worked in the timber industry 35 years ago, I welcome the chance to be involved with efforts to restore impacted high-value, fish-producing watersheds. Especially given the economic and environmental importance of salmon to the communities within the Tongass National Forest, I’d also like to see some intact watersheds safeguarded from future development that could negatively affect the productivity of these areas,” said Steve Reifenstuhl, general manager of Northern Southeast Regional Aquaculture Association.

The study, conducted by economist Thomas Wegge of TCW Economics, used 2007 as a snapshot year. Wegge determined that Southeast Alaska’s salmon and trout populations contribute nearly $1 billion to the region’s economy by calculating the economic values and impacts of Tongass fisheries. Use values measure the monetary importance of these fisheries to those who participate in them. Economic impacts, on the other hand, measure the contribution the fisheries make to economic activity within a region, as measured in terms of jobs and personal income. An input-output model developed by Wegge’s colleagues for the Southeast Alaska economy specifically allowed Wegge to estimate how fishery economic activity multiplies as it ripples through the regional economy.

The following are some of the study’s highlights:

• $986.1 million: estimated annual total economic output generated by commercial, sport, subsistence and hatchery production of salmon and trout in Southeast Alaska, as purchases made in each sector ripple through the regional economy

• $466.1 million: estimated annual value of salmon and trout to people who fish them commercially, for recreation and for subsistence and personal use

• 7,282: estimated number of full or part-time jobs sustained by the four fishing sectors

• 10.8 %: approximate portion of regional employment that stems from salmon and trout fishing

• $188.9 million: estimated annual personal income generated by salmon and trout fisheries and hatcheries

“With this study, we can now say conclusively that salmon and trout are a cornerstone of the Southeast Alaska economy and that maintaining and enhancing the conditions that allow these fish to thrive should be a key goal for land managers and everyone else who cares about jobs in this state,” said Bruce Wallace, a Juneau-based purse seiner who has commercially fished Southeast Alaska waters for three decades. Wallace also sits on various boards including United Fishermen of Alaska and the Southern Southeast Alaska Regional Aquaculture Association.

Thomas Wegge, TCW Economics, twegge@tcwecon.com or 916-451-3372

Mark Kaelke, Southeast Alaska Project Director, Trout Unlimited Alaska, mkaelke@tu.org or 907-321-4464

Tim Bristol, Director, Trout Unlimited Alaska, tbristol@tu.org or 907-321-3291

Paula Dobbyn, Communications Director, Trout Unlimited Alaska, pdobbyn@tu.org or 907-230-1513

Ranger Boats Announces “Gotcha Covered” Retail Program

FLIPPIN, AR (January 13, 2011) Across much of the United States, January not only signals the arrival of a new year but also the beginning of boat show season. With spring fishing just around the corner, many manufacturers are busy introducing consumers to new products and innovations to increase the pleasure of boat ownership and time on the water. Long known as an industry leader in this regard, Ranger Boats recently announced the return of its “Gotcha Covered” retail sales promotion – back by popular demand in time for the busy 2011 boat show season.

The “Gotcha Covered” sales promotion runs January 10 to March 31, 2011 and is available for buyers of Ranger’s most popular freshwater models. During this period, buyers who purchase one of the specific models from an authorized Ranger dealer will receive a custom-matched deluxe boat cover valued at $900 plus a Ranger Owners Group membership which includes $100 credit towards premium, member-specific merchandise available only through RangerOwnerStore.com.

The $1,000 “Gotcha Covered” incentive is limited to new, eligible Ranger boats sold during the promotion’s timeframe powered by Yamaha, Mercury, Evinrude or Suzuki engines. Freshwater models eligible for the “Gotcha Covered” promotion include:

# Z-500 Comanche Series
# Fisherman Series
# Z-100 Series
# Reata Series

For more information about the “Gotcha Covered” promotion or to see the 2011 Ranger models, contact a local Ranger Boats dealer or visit www.rangerboats.com

About Ranger Boats
Headquartered in Flippin, Ark., Ranger Boats is the nation’s largest manufacturer of premium fiberglass fishing boats, which include series of bass, multi-species, fish ‘n play and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water. For more information, go to www.RangerBoats.com.

Scott Arms, Promotions Coordinator
(870) 453-2222 ext. 2415

Custom iProduct Cases For Fishing Fanatics

Wildlife Forever has teamed up with Zazzle, the worlds foremost print on demand marketplace, to put all the winning art from the State-Fish Art Contest on custom cases for Apple’s iPhone and iPads.

Any fishing fanatic can show off their signature style with these sleek and customizable cases for their iPhone 4, iPhone 3 and iPad. Combining luxury with ultimate protection, these fitted hard plastic cases are covered with an easy-to-grip fabric that is richly printed with winning fish art. Pleasing to the touch, this lightweight and durable custom case allows optimal access to all sensors, ports, and controls, while offering superior comfort in-hand.

All the winning artwork from the 2010 competition can be found on custom cases for all three iProducts. In addition, exceptional works of fish art from previous years have also been included. Species include largemouth bass, walleye, salmon, many types of trout and any fish designated as a state fish. Even the state fish of
Hawaii . . . the Humuhumunukunukuapuaa.

Each Winning Work of Art is Available on All Three iProduct Cases

Sales from all of these iProduct custom cases will help fund children’s outdoor education and the fight against aquatic invasive species.

Nearly 125 Different Works of Fish Art Are Available

Wildlife Forever has set up a special online store through Zazzle to offer all these State-Fish Art iProduct cases plus more traditional products such as caps, mugs, tee shirts even State-Fish Art business cards. Visit the Wildlife Forever Fundraising Store to see all the exclusive options.

Deemed some of the most beautiful, selected products are included in Best of State-Fish Art on Zazzle.

Wildlife Forever’s State-Fish Art Contest is open to all children in Grades 4 – 12. For more information on the State-Fish Art Contest and to see all the 2010 winners, visit www.StateFishArt.com.

Rapala Continues Clackin’ Phenomenon

MINNETONKA, Minn. – With the introduction of the Clackin’ Rap®, Rapala® sent anglers on high with a versatile bait that did it all. This year is no exception with the introduction of the Clackin’ Crank and Clackin’ Minnow.

The Clackin’ Crank comes in two sizes: 53, which is 2 inches long, weighs 5/16 ounce and has a running depth of 3 feet; and size 74, which is 2-¾ inches long, weighs 5/8 ounce and has a running depth of 4 feet.

“The Clackin’ Crank’s angled fat lip and rounded body style produce a wide rolling action, all while portraying a large profile as it works its way through the water,” explains Tom Mann Jr., Rapala pro angler. “On the pause, the Clackin’ Crank slowly rises, triggering the strike.”

Like the original Clackin’ Rap, the new Clackin’ Crank and Clackin’ Minnow feature a single stainless steel ball that transmits a loud cadence rattle that fish not only hear but feel as it produces vibrations through the water. Built for long casting, the Clackin’ Crank sports a translucent textured body with internal holographic foil and is available in 16 color patterns.

To hook and hold the big boys, the Clackin’ Crank size 53 displays a number 8 VMC® SureSet® Treble Hook on the tail and a number 8 VMC® Round Bend Treble Hook on the belly, while the Clackin’ Crank 74 features a number 4 VMC SureSet Treble Hook on the tail and a number 4 VMC Round Bend Treble Hook on the belly.

Nicknamed Triple Threat, the Clackin’ Minnow combines characteristics from three tried-and-true Rapala lures: the Clackin’ Rap, X-Rap® and Flat Rap®. Those actions, combined with Rapala’s classic wounded-minnow action, give the Clackin’ Minnow its aggressive, hard-flashing action that induces strike-after-strike.

“As the name indicates, the Clackin’ Minnow is shaped just like a minnow. Combine that with its unique action and 16 color patterns and you have a lure that imitates baitfish found all over the world,” says Mann Jr.

Designed for long casting, the Clackin’ Minnow upon retrieve darts from side-to-side with a twitching or jerking action, or anglers can simply apply a steady retrieve and let the lure do the work.

The Clackin’ Minnow is available in size 09 and 11. Size 09 is 3-½ inches long, weighs 7/16 ounce, runs at 3-to-4 feet and is equipped with a number 6 VMC SureSet Treble Hook on the tail and a number 5 VMC Round Bend Treble Hook on its belly. Size 11 is 4-3/8 inches long, weighs ¾ ounce, runs at 4-to-5 feet and is strapped with a number 4 VMC SureSet Treble Hook on the tail and a number 4 VMC Round Bend Treble Hook on the belly.

Get ready for a clackin’ good time.

Suggested retail price: Clackin’ Crank ($12.99-14.99), Clackin’ Minnow ($13.99)

Brian Anderson, Carmichael Lynch Spong (612) 375-8514 or brian.anderson@clynch.com

Imperial Headwear Releases Fly Fisherman’s Cap

Aurora, CO – Imperial Headwear announced today the release of a new cap designed specifically for Fly Fishermen – the Roaring Fork (style # 1278).

Imperial’s designers worked in close collaboration with representatives from the Roaring Fork Club in Basalt, CO to develop and test the cap. “With help from Roaring Fork we were able to develop a truly unique product for fly fishermen and one that we hope will expand our reach into this very lucrative market. To show our appreciation for their assistance we’ve named the cap in their honor,” explained Roger Landry, VP of Sales for Imperial Headwear.

The cap features an industry-first worsted felt panel across the visor to conveniently hold fishing lures and flies. It also features an extra long 3-1/2″ bill, with a dark gray undervisor to help prevent glare from the water’s surface. The cap is constructed from Imperial’s premium twill and is available in khaki or moss.

For more information on Imperial Headwear as well as to review all the new products or request a catalog, visit www.imperialheadwear.com.

About Imperial Headwear

Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality, active lifestyle headwear for the golf, tennis, outdoor, resort, collegiate, military, corporate, and select private label markets. Renowned for its superior customer service and artwork customization capabilities, Imperial offers its clients the highest quality products using the most innovative digital design, logo and embroidery technologies. Imperial products feature the Imperial, Merge Left, Watership by Imperial and New Era Cap brand names. For more information about Imperial Headwear, visit www.ImperialHeadwear.com or call (800) 950-1916.

Sarah B. Knowlton (303) 597-0206 x 3119

YETI Introduces Tundra Cooler for Boats

Austin, Texas: YETI Coolers, makers of premium, roto-molded coolers that are, “wildly stronger and keep ice longer”, introduces a new 75-quart Tundra Series model. The new Tundra 75 is specifically designed to fit in the pre-fabricated, factory-mounted cooler brackets found either in front of the center console or under the leaning post of many boats. The Tundra 75 has the same overall outside dimensions (33-1/2″ L x 18″ W x 17-7/8″ H) as traditional marine coolers commonly found on small to mid-size boats. The 75 Tundra is perfect for the serious fisherman or boater who desires a cooler upgrade without the worry and hassle of making adjustments to their mounting systems or unwanted deck penetrations.

Like all YETI coolers, the new 75-quart Tundra is a one-piece rotational-molded cooler. This is the same process used to make kayaks and results in dramatically superior durability compared to traditional coolers. The thicker walls on a YETI cooler are filled with 2″ of premium insulation (the lid has 3″ of insulation) which means dramatically superior insulating abilities as well.

Other YETI features include a T-latch closure system to keep the lid securely closed, a full-length integrated hinge system that will not fail, marine grade nylon rope handles that will not break, a leak-proof screw-in gasketed drain plug and a full-frame freezer quality gasket that seals around the entire lid. And, like every YETI, it’s dry ice compatible.

According to Roy Seiders, president of YETI Coolers, “The main reason we added the YETI 75-quart Tundra to our product line was to address the requests we get from fisherman and boaters to provide something that would provide more storage and fit the same precise dimensions of the ordinary coolers that come standard on so many boats. In addition, this 75 Tundra is a great all purpose size cooler for many other outdoor activities such as hunting, tailgating, camping, etc.”

The YETI Tundra 75 has many available accessory options including seat cushions, Seadek slip-resistant pads, mounting systems, and dividers. The 75 Tundra is available in White and Desert Tan. The MSRP is $379.99.

For more information on the entire line of YETI Coolers and to find a YETI dealer near you visit www.yeticoolers.com.

YETI Coolers, Ryan Seiders (512) 394-9384