Awards the Bushnell Legend Ultra HD with Second Consecutive Binocular of the Year Award Awards the Bushnell Legend Ultra HD with Second Consecutive Binocular of the Year Award

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Press Release Word Doc
May 2012
Contact: Paul Thompson
(801) 876-2711 ext. 3229 Awards the Bushnell Legend Ultra HD with
Second Consecutive Binocular of the Year Award

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has been awarded the 2012 Binocular of the Year award. The popular online optics retailer recognized the Bushnell Legend Ultra HD 10x 42mm binocular with the top honor for the second consecutive year.

Introduced in 2010, the Binocular of the Year Awards includes six different categories along with the top performing Binocular of the Year designation. To determine the winners, each model is given a thorough visual inspection and graded according to specific criteria established by the in-house optics experts at The team then subjects each binocular to exacting tests in the field to rate its performance, including build quality, overall brightness, edge clarity and trueness of color.

The Legend UHD 10x 42mm binocular features premium ED Prime Glass and Ultra Wide Band anti-reflective coating, resulting in superior light transmission and the ultimate high-definition viewing experience. Built with a durable, rubber-armored housing, the 100 percent waterproof and fog proof Legend UHD also features the patented RainGuard HD lens coating – a permanent, water-repellant coating that causes moisture to bead up and scatter less light in inclement weather.

“ is proud to recognize the Bushnell Legend Ultra HD 10x 42mm as the first-ever back-to-back winner of the Binocular of the Year Award. This game-changing binocular provides incredible light transmission and clarity at an accessible price,” said Jason Mulek, Hayneedle’s senior buyer.

With the Legend Ultra HD binocular, consumers not only receive the Bushnell limited lifetime warranty, the entire line is also backed by the Bushnell Bulletproof Guarantee. The 100 percent, no-questions asked money back guarantee is valid up until one year from the original date of purchase.

For more information about Bushnell Legend Ultra HD line, visit the product section online. To learn more about Bushnell Outdoor Products, visit or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

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