PROVO, Utah – January 15, 2013 – Action Target is pleased to announce the release of a new line of steel targets specifically designed for .22 rimfire ammunition. The new Rimfire Steel product line includes seven reactive targets in addition to the rebranding of three existing targets (Rimfire Dueling Tree, Rimfire Spinning Jack and Rimfire Plate Rack).
This announcement comes in conjunction with the start of the 2013 SHOT Show in Las Vegas where the Rimfire Steel line is being debuted in Action Target’s exhibition booth.
“With the rise in ammo costs, we’ve been getting a lot of requests from customers for a greater variety of targets specifically designed for rimfire ammunition, so we decided to add an entire product line to meet the demand,” Chad Burdette, Action Target’s portable target product manager, said. “With the release of seven new products at once, this is our biggest launch ever, and there is no better place than SHOT Show to do it.”
The new targets in the Rimfire Steel product line include the Rimfire Rectangle, Rimfire Buffalo, Rimfire Mini Gong, Rimfire Tactical Torso, Rimfire Hostage, Rimfire Tactical Hostage and Rimfire Bullseye.
The shooting surfaces of all the Rimfire Steel targets are made of through hardened 1/4″ AR500 armor steel, a slightly thinner version of the 3/8″ AR500 armor steel Action Target uses to manufacture its handgun grade targets. While 1/4″ armor steel is capable of handling greater ammunition loads, the reactive portions of the targets (which are painted light blue) are engineered to function best with the force of .22 rimfire rounds.
“We wanted to set our Rimfire Steel line apart from other .22 targets,” Burdette said, “so we built them to last for years and added blue paint to create a signature look people can recognize.”
The Rimfire Steel product line gives customers access to the durability and quality design of Action Target steel targets at a lower cost with prices ranging from $45 for the Rimfire Spinning Jack to $165 for the Rimfire Bullseye to $225 for the Rimfire Plate Rack.
Those attending SHOT Show can receive free shipping on the Rimfire Steel line or any other portable target by ordering at Action Target’s exhibition booth. The new targets will also be available for purchase online starting Tuesday, Jan. 15.
About Action Target Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As the world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/store.