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Archive for July, 2012

Simmons Introduces its First Black LED Model Trail Camera

Simmons ProHunter Trail Cam
JPG (lo-res) – TIF (hi-res)
Press Release Word Doc
July 2012
Mike Capps – Howard Communications, Inc.
(573) 898-3422 / mcapps@howardcommunications.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Simmons Introduces its First Black LED Model Trail Camera

Overland Park, Kan.Simmons, a leader in high-quality, high-value sports optics for more than 25 years, has introduced the Simmons ProHunter black LED trail camera. Hunters can now covertly monitor game and land activity around the clock, thanks to the new black LED night vision technology from Simmons.

The new Simmons ProHunter features 32 black LEDs that capture game activity up to 45 feet away, with full-color daytime images and high-quality black and white nighttime images. With a dependable nine-month battery life and a trigger speed of less than one second, the ProHunter has features and capabilities previously unavailable for less than $200.

In addition to crisp, clear images, the Simmons ProHunter gives hunters the ability to capture 5-60 second video clips complete with audio from the field. The new Simmons time lapse technology allows users to configure the camera to capture images or video at preset time intervals (from one minute to one hour) and record game activity not within range of the camera’s sensor.

Date, time and moon stamps on every image make it possible to record an added level of detail from each sighting. The ProHunter features a 6MP camera, which can also be programmed to capture 2 or 4MP images if memory space is a concern.

The Simmons ProHunter Black LED Trail Cam is available for an estimated retail price of $189.00. To learn more about Simmons and its complete line of sports optics, visit www.simmonsoptics.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Uncle Mike’s®, Millett®, Simmons® and Final Approach® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105

Parker Bows Challenger Crossbow Goes Pink

MINT SPRING, VA —Parker Bows, a manufacturer of high quality Compound bows, Crossbows and Crossbow Accessories is proud to introduce the Challenger PINK. Designed especially for ladies, the Challenger PINK is fast, accurate, lightweight, compact, easy to cock, and dressed in a Stunning G1 Pink camo pattern – perfect for every woman.

At an amazing weight of only 5.5 lbs, the Challenger PINK is compact and lightweight, making it easy for ladies to shoulder and shoot. With an adjustable draw weight of 125 to 150 lbs, the Challenger PINK can be customized to fit the lady hunter with no special tools, no bowpress and no additional parts required. The Challenger PINK shoots a deadly 300 Feet Per Second at the maximum draw weight. The vented forearm with safety finger flange gives the added safety and balance to keep a steadier aim on the target. Parker’s highly anticipated new EZ Pull System has been engineered into each 2012 crossbow, reducing the cocking effort by over 50%, when paired with the RED HOT EZ Roller Rope Cocker; this system makes Parker crossbows the easiest to cock in the industry.

The Challenger PINK includes a Four Arrow Quick Detach Quiver, Four Arrows with Field Points, and is available in four optics packages: (1) Single Red Dot Scope, (2) 3 Dot Scope (3) 4X Multi-Reticle Scope (4) 3X Illuminated Multi-Reticle Scope.

The Challenger PINK is proudly made in the U.S.A., is backed by Parker’s Lifetime Warranty, and has a retail beginning at $379.95.

Brandon Hylton (540)-337-5426 or brandonh@parkerbows.com

Laserlyte Zombie Packaged Products

COTTONWOOD, AZ – LaserLyte® introduces new Zombie-themed packaging for the current LaserLyte Zombie products: the CK-AMFZK, CK-AMF9ZK and the PB-3ZK. The new packaging is a nod to the popular media myth of the walking dead, with ghoulish green graphics featuring a brain-eating zombie with laser red eyes. Since Zombies are mono-chromatic deficient and cannot see this particular shade of green, the packaging hides the LaserLyte products from roving bands of Walkers. And on the same glow-in-the-dark note, the packaging will allow remaining survivors to quickly identify their much-needed LaserLyte lasers for their Ruger LCPs and LC9s and Kel-Tec’s .380, .32 and PF9s and “the last resort” serrated Mini-Survival Knife pistol bayonet.

The side-mount LaserLyte CK-AMF and CK-AMF9 lasers for the Ruger LCP and LCP pocket pistols have become extremely popular with the rise in concealed carry permits. The lasers are easy and quick to install and fully programmable. The light-weight, compact side-mount lasers also allow the pistol to fit in any nylon or leather pocket holster.

The LaserLyte® / KA-BAR® PB-3ZK pistol bayonet is made from high-grade stainless steel and a durable 30% glass-filled nylon molded handle. The Mini-Survival Knife features an exaggerated top serrated blade and can be hand-held or mounted on any medium to full-size pistol.

What some considered a passing fad is not fading away anytime soon. Consumers and retailers are demanding more Zombie related products as part of the current mainstreams’ fascination with all walking-dead things. In Zombie lore, the Zombie Apocalypse is a time when the Zombie plague will overtake humanity and all authority will break down with surviving citizens left to defend their homes and lives. This concept has not only swept gamers and the movie industry, but consumers are purchasing products related to preparedness and survival in record numbers.


Compatible Firearms: Ruger LC9, Kel-Tec PF9 Ruger LCP, Kel-Tec .380 and .32

Power Output: Class IIIA, 5mw Class IIIA, 5mw

Laser Module: 650nm 650nm

Batteries: four 377 batteries four 377 batteries

Battery Life: 5 hrs constant on, 10 hrs pulse 5 hrs constant on, 10 hrs pulse

mode (normal usage*) mode (normal usage*)

Weight: .40 ounces/11.34 grams .25 ounces/ 9 grams

Length: 4.22 inches/107.20mm 3.65 inches/92.71mm

Width: .58 inches/14.74 mm .56 inches/17.22 mm

Height: .380 inches/9.71 mm .380 inches/9.65mm

Range at Night: 500 yards/457.2 m 500 yards/457.2 meters

MSRP: $99.95 $99.95

*Normal usage is defined as one minute on and one minute off. This test mimics actual usage where the unit is turned on and off and the battery is given time to automatically regenerate.


Blade Type: Serrated

Compatible Firearm: With Rails, Med. To Large Frame

Material: 3CR13 Stainless/Glass Filled Nylon

Finish: Black Oxide

Weigth: 2.6oz/73.71g

Blade Length: 2.75in/69.85mm

Overall Length: 5.75in/146.05mm

MSRP: $19.95

About LaserLyte®:

LaserLyte®, the leader in laser technology for over 25 years. Our mission is to heighten the experience of shooting. Now LaserLyte® offers a 3-year warranty for all products sold new, including products sold new three years ago. For additional information about LaserLyte, visit www.laserlyte.com . Keep up to date with LaserLyte on Facebook or Twitter. Visit the LaserLyte YouTube page for all the LaserLyte action.

Laura Burgess Marketing
P: 252-288-5805

FS: TRUGLO Tru-Brite Xtreme 1.5-5×32 Illuminated Crossbow Scope, Camo (TG8515CLC)

The TRUGLO Tru-Brite Xtreme 1.5-5×32 Illuminated Crossbow Scope, Camo (TG8515CLC) is constructed from a single piece of aircraft grade aluminum, with a durable, textured, non-reflective matte finish.

Specially formulated multi-coatings provide maximum brightness, clarity and contrast even in the poorest of light conditions. The Xtreme scope has special internal anti-reflective coating on metal parts.

The Truglo Tru-Brite features an extended eye relief, zoom index at 9 o’clock for more ergonomic use, low-profile, large diameter W/E adjustment drums, durable leaf spring for windage and elevation adjustments, rheostat with adjustable brightness intensity, and so on. The scope is waterproof, fog-proof, nitrogen gas-filled and shock resistant to 1000g.

This Tru-Brite Xtreme scope comes with a 2 Color Illuminated Trajectory/Ranging (Crossbow) reticle. This two color illuminated, arrow drop compensating and ranging reticle is specially designed for the Tru-Brite 1.5-5×32 scope. It can be calibrated for speeds from 225 to 400+ fps and provides aiming points in any lighting conditions from 20 to 50 yards.

The Tru-Brite Xtreme 1.5-5×32 Illuminated Crossbow Scope includes flip-up lens caps, adjustable scope base and rings for greater vertical adjustment and runs on a CR2032 battery (included). It is covered by Lifetime Limited Warranty.

FS: BURRIS AR-536 5×36 Sight by Webyshops

Instock! Order your BURRIS AR-536 5×36 Sight, Ballistic CQ Reticle (300210) for only $399 from Webyshops.com.
 800-851-9329 or info@webyshops.com

Deal of the Day: HAWKE Sidewinder 30 6-24×56 Riflescope, Illum. 1/2 Mil Dot 20X Reticle, Matte Black (HK4010)

HAWKE Sidewinder 30 6-24×56 Riflescope, Illum. 1/2 Mil Dot 20X Reticle, Matte Black (HK4010)  features a 30mm body that encompasses a high quality optical system with Fully Multi-Coated glass. This in turn provides sharp, bright and high resolution viewing in all light conditions.

The lens configurations have been carefully selected to offer the optimum performance in low light conditions, whilst offering excellent range finding properties. The riflescope features a side focusing system designed to parallax from 10yds to infinity.

This Sidewinder 30 6-24×56 Riflescope features an illuminated 1/2 mil-dot 20X reticle. It offers 11 aim points both for elevation and windage, can be used for accurate range finding at 10x magnification, and is ideal for long/short range shooting.

The reticle illumination brightness adjustment is positioned on the side focus turret. This allows 5 red and 5 green settings.The settings have been carefully considered to produce low enough illumination levels for dawn and dusk shooting.

The open sniper style turrets are calibrated to 1/4 M.O.A per click. To adjust the turrets the whole assembly is pulled up to unlock, then once adjusted they can be securely locked into position. The turrets are simply reset to “0” by loosening a hex screw on the top.

This scope comes with a large 100mm side wheel, to enhance range finding, sunshade for overly bright conditions and flip up covers to protect the outer lenses.

FS: TRUGLO Gobble Stopper Choke Tube by Webyshops.com

HOT SELLER! TRUGLO Gobble Stopper Choke Tube, Invector+ (TG176) at Webyshops.com everyday excellent price of $19.99.

Call 800-851-9329.

Swarovski Announces New ATX/STX Spotting Scopes

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company, announces a new generation of spotting scopes. These new ATX/STX scopes have a modular, ergonomic design, and allow you to see the world through completely new eyes.

The new ATX/STX family of scopes from SWAROVSKI OPTIK allow you to adapt to each situation without having to compromise on performance or features. Modular flexibility, ergonomic design and user friendliness combine to bring about a real revolution in the history of the spotting scope and set new standards for the next generation. With this new design, the zoom and focusing rings are right next to each other, thereby ensuring that you can use the spotting scope intuitively and quickly, with just one hand. This reinvented design offers two eyepiece modules (angled or straight) and three objective modules with diameters of 65, 85 and 95 mm, all with SWAROVISION technology, to combine and provide a total of six different spotting scopes to suit every viewing opportunity.

The ATX/STX spotting scopes have an optical quality that has never before been achieved by a spotting scope. With the SWAROVISION technology, they feature field flattener lenses to produce an image with razor-sharp clarity right up to the edge, without the need for constant refocusing. The HD lenses provide rich contrast, and exceptional color fidelity. They offer a wide field of view, extended eye relief, and are complete with SWAROVSKI OPTIK’s optimized specialty coatings, SWARODUR, SWAROTOP, and SWAROCLEAN.

“We at SWAROVSKI OPTIK NORTH AMERICA are really excited as we introduce these outstanding products to the North American market. Unsurpassed optical quality, ergonomic design and reliability – all features SWAROVSKI OPTIK is well known for, are now combined with a revolutionary technical concept. We really enjoy surprising our customers with innovative concepts which redefine the standards of our industry. This will offer our customers choices they have never had and give them a viewing experience like they have never seen before,” says Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA.

Please click on the link below to view SWAROVSKI OPTIK NORTH AMERICA’S ATX/STX video: http://tinyurl.com/swarovskioptikatxscope

For more information on the ATX/STX spotting scopes, visit: HTTP://ATX-STX.SWAROVSKIOPTIK.COM

Dean J. Capuano, Communications Manager
2 Slater Road, Cranston, Rhode Island 02920
Tel. 800-426-3089 x2957,

ka Gear Adds Hudson Jacket for Hardcore Waterfowler


Bozeman, MT. Sitka Gear, the industry leader in performance hunting gear, adds the Hudson Jacket to its new and premium designed waterfowl system. Staying toasty and dry on late season pursuits is critical to staying mentally sharp enough to make the next shot. By addressing these needs Sitka has the waterfowler’s interests in mind.

The new line of performance waterfowl gear from Sitka Gear utilizes the all new GORE™ OPTIFADE™ Concealment Marsh Pattern. The Hudson Jacket addresses the needs of late season waterfowler who routinely travels across ice coated waters. The combination of
GORE-TEX® waterproof/breathable fabric protection and reliable Primaloft® insulation make the Hudson a must for the discerning late season waterfowler.

Additional features include:
в—Џ 2 Chest Pockets
в—Џ 2 Shell Pockets
в—Џ DWR Finish
в—Џ Available in sizes medium to 3XL
в—Џ MSRP: $399

GORE OPTIFADE Concealment Marsh Pattern is the newest edition to the OPTIFADE family and to Sitka Gear’s top-quality products which feature the most scientifically advanced visual concealment pattern ever to hit the market. GORE OPTIFADE Concealment, is the first-ever concealment technology based on the science of animal vision. The unique micro-pattern considers the way waterfowl perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the waterfowl’s perception of the environment. The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the waterfowl will not be able to identify the hunter as a predator.

About Sitka Gear
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

Glenn Walker (715) 442-2078 or glenn@providencemarketinggroup.net


The powerful,  long-range STREAMLIGHT Stinger LED Rechargeable Flashlight, Black (75713) lasts a lifetime. It offers multiple lighting modes, including strobe. Nickel-cadmium battery recharges up to 1000 times.

Deep-dish parabolic reflector produces a long range targeting beam with optimum peripheral illumination to aid in navigation. Optimized electronics provides regulated intensity.

This flashlight features a multi-function, easy access push-button switch designed for extremely long life; tested at 1 million actuations.

The unit meets applicable European Community Directives and is covered by the limited lifetime warranty.