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Month: April 2012

Firearms Industry Applauds Passage of ‘Sportsmen’s Heritage Act’

Firearms Industry Applauds Passage of ‘Sportsmen’s Heritage Act’

NEWTOWN, Conn. — The National Shooting Sports Foundation (NSSF), the trade association for the firearms, ammunition, hunting and shooting sports industry, hailed today’s passage of the Sportsmen’s Heritage Act of 2012 (H.R. 4089). The bill passed the House with a 274-146 vote. Sponsored by Rep. Jeff Miller (R-Fla.), the bill combines four legislative priorities that will expand recreational hunting, shooting and fishing opportunities and also reaffirms existing law and heads off determined bureaucratic efforts to deny hunters and shooters from…

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Bushnell Outdoor Products Announces Agreement to Acquire Primos

Bushnell Outdoor Products Announces Agreement to Acquire Primos

Bushnell Outdoor Products Announces Agreement to Acquire Primos April 2012 Overland Park, Kansas. –Bushnell Outdoor Products, a worldwide leader in sports optics, premium eyewear, and outdoor accessories and MidOcean Partners, a leading middle market private equity fund, announced today that Bushnell has agreed to terms to purchase Primos Hunting of Flora, Miss. The companies expect to complete the transaction (terms not disclosed) within 30 days. With the introduction of handmade calls in 1976, Will Primos established a brand that is…

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Steiner Launches Redesigned Website

Steiner Launches Redesigned Website

GREELEY, Colo. (April 16, 2012) – Steiner, a world leader in manufacturing and developing premium binoculars and riflescopes, announced today that it has completed the redesign of its new corporate website, www.steinerbinoculars. The new site provides both consumers and dealers with easy navigation, engaging information and high-quality images. The intent of the redesign of the Steiner website was to make it more user friendly and to accommodate the growing amount of mobile traffic. The fresh new design features product advisory…

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LTS Pro – LT-PRO – MSRP $109.95

LTS Pro – LT-PRO – MSRP $109.95

PISTOL LASER TRAINER This new laser trainer fits all of the most popular pistol calibers, mounts inside the barrel and has the sound activated switch showing bullet impact with a laser dot. Every time your hammer or striker fires the small laser dot will flash for 100 milli-seconds simulating bullet impact. This is the next evolution to the LaserLyte line of laser trainers. This model installs from the muzzle of the barrel and fits tight with the use of LaserLyte’s…

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Bushnell Introduces The Legend Ultra HD Line of Riflescopes

Bushnell Introduces The Legend Ultra HD Line of Riflescopes

Download Click here to learn how to use this QR Code in your publication Click here to learn how to use this video in your publication Legend Ultra HD Riflescope JPG (lo-res) – JPG (hi-res) Legend Ultra HD Riflescope JPG (lo-res) – JPG (hi-res) Press Release Word Doc FOR IMMEDIATE RELEASE January 2012 MEDIA INQUIRIES: Mike Capps (573) 898-3422/ mcapps@howardcommunications.com Paul Arnhold – Bushnell Outdoor Products (913) 752-6105 / parnhold@bushnell.com Bushnell Adds a Legend to its Riflescope Line with the…

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Primos Turkey Tracker

Primos Turkey Tracker

COLUMBUS, Georgia — This time-lapse scouting camera will show you where the turkeys are entering and exiting the fields and open woods. The Primos Turkey Tracker™ wide-angle, time-lapse scouting camera provides you with all-day constant surveillance from over 200+ yards away. The Turkey Tracker supports a memory card up to 32GB for up to a couple weeks (up to 105,000 photos) of constant surveillance and operates on four or eight AA batteries. By providing constant surveillance (no motion required), this…

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Carl Zeiss Sports Optics Unveils Its Groundbreaking VICTORY HT Line of Binoculars and Riflescopes at the 2012 NRA Annual Meetings and Exhibits

Carl Zeiss Sports Optics Unveils Its Groundbreaking VICTORY HT Line of Binoculars and Riflescopes at the 2012 NRA Annual Meetings and Exhibits

Zeiss also Hosts Special Guests – Hunting Personality Larry Weishuhn and Country Music Star Sean Patrick McGraw CHESTER, Va., April 11, 2012 – Carl Zeiss Sports Optics unveils its groundbreaking VICTORY HT line of binoculars and riflescopes at the NRA Annual Meetings and Exhibits in St. Louis this week. The highly anticipated VICTORY HT is the brightest super-premium binocular in the world, and the super-bright VICTORY HT riflescopes feature the world’s finest illuminated dot. The countdown officially begins in St….

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