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Zeiss Becomes a Platinum Sponsor of THE REVOLUTION with Jim and Trav

On the Outdoor Trails Network

CHESTER, Va., September 28, 2011 – Carl Zeiss Sports Optics is pleased to announce its platinum sponsorship of THE REVOLUTION with Jim and Trav on the Outdoor Trails Network (OTN).   This award-winning radio show and podcast airs on more than 366 radio and cable stations in the US and on American Forces Radio Network’s 170 stations around the world.  The show reaches almost five million listeners each week and is geared toward outdoor enthusiasts, especially those who have a passion for hunting and fishing.  Tom Selleck, Jeff Foxworthy, Ted Nugent, Charlie Daniels and Hank Williams, Jr. are among the 900-plus celebrities who have appeared on the show over the past 10 years as well as governors such as Sonny Perdue of Georgia, Kathleen Sebelius of Kansas and Mike Huckabee of Arkansas.   Outdoor pros like Michael Waddell and Larry Weishuhn are also frequent guests, offering helpful tips and advice.

“To say I’m excited to have Zeiss join our family of sponsors is an understatement!  Zeiss is the sort of optics company others aspire to be,” said Jim Ferguson of the Outdoor Trails Network.  “I first started using Zeiss when my father gave me his old pair of binoculars and I have since handed them down to my son, and I assume he will do the same with his. I truly cannot think of a better company to be associated with.”

On this week’s show, Jim and Trav discuss long-range shooting with Zeiss’ Bob Kaleta and the advantages of Zeiss’ fast and accurate RAPID-Z Ballistic Reticle in addition to the Kenton Ballistic Knob now also offered by Zeiss.   They also delve into the ethics of long-range shooting and the responsibility hunters shoulder in the field when it comes to the critical decision of ‘if and when’ to shoot.   Bob also gives a recap of the Zeiss promotions running through the end of the year and what makes Zeiss quality so impressive.  It’s great information for hunters who need to round out their selection of equipment this fall and for those getting a jump on their Christmas shopping.

“Jim and Trav have a great show that is packed with useful information for outdoor enthusiasts,” said Bob Kaleta, Hunting Product Specialist for Zeiss.  “It’s always fun to be a guest on their show, and we look forward to working closely with them to keep their growing audience of listeners informed and entertained.”

THE REVOLUTION is now the leader in outdoor radio/podcast programming in the nation.  For radio air times in your area, go to www.outdoortrailsnetwork.com and click on “when/where”.  THE REVOLUTION can also be downloaded on demand 24/7 through the Outdoor Trails Network website.

About OTN:

OTN now encompasses over 366 radio/cable stations in 30 states: Alaska, Arizona, Arkansas, Colorado, Delaware, Florida, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Mexico, New York, North Carolina, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Texas, Washington and Wyoming. These stations are broadcasting this award winning program to a projected audience of over 4.9 million. THE REVOLUTION can also be heard on CRN Digital Talk Radio which is in 14.9 million homes on cable as well as on American Forces Radio Network broadcasting to their 1 million plus listeners.
About THE REVOLUTION:
THE REVOLUTION with Jim & Trav hosts and produces podcasts for My Wildlife Properties, North American Hunting Club (900,000 members), North American Fishing Club (500,000 members) and iTunes. They’re the Official Podcast of The Hunting Wire and provide programming forwww.teamcamo.com , www.sportsmanslife.com and www.mywildlifeproperty.comOTN is a content provider for the Versus Network’s website www.versus.com.

Contact for media and press relations

Shannon Jackson, Carl Zeiss Sports Optics,

Phone: +1 (804) 343-3608, Email: sjackson@zeiss.com

www.zeiss.com/press

Carl Zeiss
The Carl Zeiss Group is a leading group of companies operating worldwide in the optical and opto-electronic industries. Carl Zeiss offers innovative solutions for the future-oriented markets of Medical and Research Solutions, Industrial Solutions, Eye Care and Lifestyle Products. During fiscal year 2009/10 the group of companies generated revenues of around EUR 2.98 billion. From fiscal year 2010/11 onward, eyeglass lens manufacturer Carl Zeiss Vision will be integrated as an autonomous business group (revenues of EUR 880 million in fiscal year 2009/10). The Carl Zeiss Group now has approximately 24,000 employees, including more than 10,000 in Germany. The Carl Zeiss business groups hold leading positions in their markets. Carl Zeiss AG, Oberkochen, is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Carl Zeiss Sports Optics
Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and part of the Consumer Optics / Optronics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. The North American headquarter is located in Chester, Virginia.

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