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ZEISS Dialyt Field Spotter Wins Field & Stream and On Target Magazine Awards

CHESTER, Va., August 19, 2011 – The new Dialyt 18-45×65 Field Spotter from Carl Zeiss has just won two prestigious industry awards, Field & Stream magazine’s coveted Best of the Best award in the hunting optics category for 2011 and On Target magazine’s 2011 Editor’s Choice Award. These highly regarded annual awards programs are designed to find and honor the absolute best new and innovative products each year. Here is what these publications are saying about this product:

Field & Stream: “For hunting, the Dialyt could be one of the purest, most rugged spotting scopes in quite some time. Tester Van Buggenum certainly believed so, writing in his evaluation that “this is what I think a spotting scope should be!” Clearly, the scope says retro with its straight metal body armored in ribbed black rubber and its built-in variable eyepiece, but without the dust or moisture issues of traditional drawtube scopes…..”. – T.M.”

On Target: “The new Dialyt Field Spotter from Zeiss is a compact, powerful, top-quality spotting scope for use in the field without a tripod. Measuring 15.55″ L x 3.07″ H x 2.99″ W, and weighing 42 oz., it is designed to provide high mobility for observation in difficult or mountainous terrain. Its premium optics permit the hunter to pick out fine detail, even against confusing backgrounds and in low light situations…..”

“We are honored to receive recognition for our innovation and continued efforts to produce top-quality optics that not only meet but exceed hunters’ needs and expectations in the field,” said Michael A. Jensen, Vice President of Sales and Marketing for Carl Zeiss Sports Optics. “The Dialyt is a great addition to our spotting scope offerings and is the perfect choice for those who need to glass distances quickly while keeping weight to a minimum.”

The ZEISS Dialyt 18-45×65 Field Spotter is lightweight and especially popular with western hunters in the U.S. and those hunting in mountainous areas throughout the world. This straight, rubber armored scope with built-in variable eyepiece features premium optics and is fully waterproof and dustproof, unlike draw-tube scopes. It fits easily into a backpack, it is tripod adaptable, and, if necessary, can be rested on a pack or rock, or leaned against a tree for further stabilization at higher magnification.

About Carl Zeiss:
Carl Zeiss is an international group of companies in the optical and optoelectronic industries. The company has representatives in more than 30 countries. Carl Zeiss is a stock corporation which is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

The products and services from Carl Zeiss set the standards in the Medical and Research Solutions, Industrial Solutions and Lifestyle Products markets. The ZEISS brand has stood for innovative ideas, precision and quality for more than 165 years. More than 24,000 employees work for Carl Zeiss around the world. During fiscal year 2009/10, they generated revenues of EUR 2.98 billion. As part of the Carl Zeiss Group, Carl Zeiss Sports Optics is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada.

For more information, visit: zeiss.com/sports or call 1-800-441-3005.

Contact:
Shannon S. Jackson, Press Relations, (804) 343-3608 or sjackson@shannonjacksonpr.com

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