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Winter Specials Promotion

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Zeiss Announces Winter Promotions

CHESTER, VIRGINIA – The ZEISS Winter Specials Promotion is now underway just in time for the holidays. Customers who purchase any of the award-winning Victory RF Binoculars from participating ZEISS dealers between November 15, 2010 and January 31, 2011 will receive a $200 instant rebate at check out. The ZEISS Winter Specials Promotion also includes $100 instant rebates on all Victory FL Binoculars and Victory Riflescopes, except for the Victory Diarange laser rangefinding riflescopes.

“This is a way for us to say thank you to our customers and also our loyal dealers this holiday season,” said Michael Kurze, Marketing Communications Manager of Carl Zeiss Sports Optics. “Everyone likes to save money when they can, and we hope this offer will allow more hunters, birders and outdoor enthusiasts to purchase ZEISS and enjoy the amazing performance of our premium optics.”

Dealers who wish to register to participate in this promotion or learn more about it may call 1-800-441-3005. Participating dealerships will be featured on the ZEISS website and given marketing support to promote this special offer.

Also, the ZEISS FIELD DAYS Promotion is still underway until December 31, 2010 and customers who purchase a Victory 8×26 T* PRF Laser Rangefinding Monocular or any of the Victory Compact Binoculars qualify for a $100 mail-in rebate.

About Carl Zeiss:

Carl Zeiss is an international group of companies in the optical and optoelectronic industries. The company has representatives in more than 30 countries. Carl Zeiss is a stock corporation which is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

The ZEISS brand stands for innovative ideas, precision and quality for more than 160 years.
The products and services from Carl Zeiss set new standards in the Medical and Research Solutions, Industrial Solutions and Lifestyle Products markets. During fiscal year 2008/09, approx. 13,000 employees
around the globe generated revenues of EUR 2.1 billion.

As part of the Carl Zeiss Group, Carl Zeiss Sports Optics is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States.

For more information, visit: zeiss.com/sports or call 1-800-441-3005.

Contact:
Shannon S. Jackson, Press Relations (804) 343-3608 or sjackson@shannonjacksonpr.com

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