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Smith & Wesson

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Smith & Wesson® Begins Shipping Governor™ Revolver and Walther® PPQ™ Pistol

SPRINGFIELD, Mass. – Smith & Wesson Corp., announced that it is now shipping its new multi-caliber self-defense revolver, the Governor™, along with the recently introduced Walther PPQ™ polymer pistol. Both the Smith & Wesson Governor and Walther PPQ were specifically engineered to address needs in the personal protection market while at the same time, carrying forward the innovation and reliability of two of the industry’s most recognized firearm companies.

“Together, Smith & Wesson and Walther have over 280 years of combined experience in the firearm industry,” said James Debney, President of Firearms for Smith & Wesson. “This rich history of product innovation and quality manufacturing is brought to the forefront in both the new Governor revolver and PPQ pistol. Each of these products exemplifies the finer qualities of both companies while serving as a valuable tool for a wide variety of self-defense applications.”

Smith & Wesson Governor

Appropriately named the Governor for its authoritative appearance and specialized features, this new-age revolver provides discerning consumers with an essential tool for self-defense needs. At the core of the revolver is Smith & Wesson’s patented heat-treated scandium frame for superior strength and reduced weight. Capable of chambering a mixture of .45 Colt, .45 ACP and .410 gauge 2 ½-inch shotshells, the Governor allows users the ability to customize the load of their firearm to meet individual preferences. The shooter’s choice of ammunition is housed in the revolver’s six-shot stainless PVD-coated cylinder, which adds an extra level of protection to this already rugged platform.

On top of the revolver’s compact 2 ¾-inch barrel, Smith & Wesson has added a dovetailed Tritium front night sight for enhanced accuracy in low-light conditions, while the Governor’s fixed rear sight is aptly suited for this self-defense handgun. Measuring 8 ½ inches in overall length with an unloaded weight of 29.6 ounces, the Governor is further suited for personal protection with its matte black finish, optional factory-installed Crimson Trace® Lasergrips® and renowned smooth double-action and crisp single-action trigger pull. Accurate, rugged and reliable, the Governor is shipped complete with 2-round and 6-round moon clips that provide the ultimate in ammunition flexibility.

Walther PPQ

Designed to be a popular choice for both law enforcement and personal protection uses, the PPQ pistol is backed by Walther’s 125 years of dedication and technical expertise. The new line of polymer-frame pistols is available in both 9mm and .40 S&W and each model has been enhanced with a smooth action and short trigger reset made possible by the Walther Quick Defense Trigger. With its short travel, light trigger pull and quick audible reset, the new trigger design not only helps improve accuracy but also allows for a well-placed follow-up shot should the need arise. Additional features designed to improve handling of the firearm include front and rear slide serrations, an extended, ambidextrous slide stop as well as an ambidextrous magazine release located on the trigger guard.

The Walther PPQ can accommodate users of different stature with its small, medium and large backstrap, while the pistol’s cross-directional textured Tactical Grip enables a positive feel in any environment. On top of the 4-inch barrel, the PPQ is standard with a three-dot sight configuration with an adjustable rear sight for accurate shot placement. Additional features include a picatinny-style equipment rail, loaded chamber indicator and black finish. The 9mm version of the PPQ is standard with a 15-round capacity while the .40 S&W pistol holds 12 rounds. When extra capacity is required, an optional 17-round 9mm and a 14-round .40 S&W magazine is available. Manufactured to be easily and quickly reassembled and disassembled without the need of tools, the Walther PPQ is shipped complete with two magazines and a thumb loader.

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Smith & Wesson Security Solutions, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; http://www.tcarms.com or www.waltherusa.com.

Contact:
Matt Rice
Blue Heron Communications
(800) 654-3766
matt@blueheroncomm.com

Smith & Wesson Introduces 75th Anniversary .357 Magnum Revolver

SPRINGFIELD, Mass. (November 19, 2010) — Smith & Wesson Corp., the legendary 158-year old firearms maker, is offering collectors, hunters, and shooters a chance to own a piece of history with the introduction of a limited edition Model 27 revolver dedicated to the 75th Anniversary of the .357 Magnum®. Lavishly covered with American style scrollwork, the beautifully engraved Model 27 revolver features the hand drawn artwork of Smith & Wesson engraver David Mishichak. This stylized design, machine engraved with precision and the finest attention to detail, is a fitting tribute to the historic anniversary of this legendary cartridge.

Collaboratively developed by some of the industry’s most notable names including Elmer Keith, Colonel D.B. Wesson and Phillip Sharpe, the .357 Magnum quickly became the quintessential self defense round. Offering improved penetration along with a flatter trajectory and limited recoil, the .357 Magnum soon became the most sought after cartridge by members of law enforcement. As the popularity of the cartridge continued to rise, so did the Smith & Wesson Model 27 or as it was more commonly referred to during the period – the Registered Magnum. Soon, the revolver was found everywhere from the hips of police officers on the mean streets of Kansas City, to Texas where legendary lawman Skeeter Skelton called the Model 27 “the best all-around handgun.” The F.B.I. employed them as well; even General George S. Patton carried one into battles during World War II. Now, shooters everywhere have a chance to own their own through this limited edition anniversary model.

“Throughout the history of the company, Smith & Wesson has been a leader in many of the industry’s firsts,” said James Debney, President of Firearms Business for Smith & Wesson. “Both the .357 Magnum and the Model 27 are living examples of this and they demonstrate our company’s innovative mind-set and willingness to stretch the boundaries. The anniversary Model 27 is truly artwork on a steel canvas and it would be a welcome addition to anyone’s personal collection.”

Constructed of carbon steel and built on a large N-Frame, this six-shot .357 Magnum/.38 S&W Special revolver is available with a 6 ½ – inch barrel and a bright blued finish. Across the revolver’s barrel, frame and cylinder, elaborate engraving gives the Model 27 a striking look and sense of purpose. The classic handgun comes with engraved square-butt walnut grips, pinned patridge front sight and a micro-adjustable rear sight. Featuring a crisp single action and smooth double action trigger pull, the revolver stays true to the specifications of the original Model 27 while meeting modern shooters’ demands for accuracy and reliability. Only 500 anniversary models will be produced with a unique serial number range from SFY0001 to SFY0500. Each Model 27 will be shipped complete with a wooden glass top presentation case.

Shooting sports enthusiasts will have a chance to bid on serial number, SFY0001 of the 75th Anniversary Model 27, through a live auction on the Gunbroker.com website.

(http://www.gunbroker.com/Auction/ViewItem.aspx?Item=201358769)

Smith & Wesson will donate the proceeds of the auction to USA Shooting to support USA Shooting Team athletes and programs.

“Smith & Wesson has always been a strong supporter of the shooting sports and by partnering with them on this 75th Anniversary Model 27 .357 revolver, the proceeds of serial #0001 will benefit not only our athletes but also our various shooting programs,” said Buddy DuVall, USA Shooting Team Foundation Executive Director. “Each year the men and women involved with USA Shooting spend countless hours refining their skills in hopes of qualifying for the next major match and ultimately the Olympics. Through our partnership with Smith & Wesson, not only will you have the chance to own a highly collectible firearm, but you will also be able to support those athletes who represent the United States in International and Olympic shooting competitions.”

For more information on the 75th Anniversary .357 Magnum revolver, please visit www.smith-wesson.com.

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, New Hampshire, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; www.usrgrab.com; or www.tcarms.com.

About USA Shooting:
USA Shooting, a 501c3 non-profit corporation, was chartered by the United States Olympic Committee as the National Governing Body for the sport of shooting in April 1995. USA Shooting’s mission is to prepare American athletes to win Olympic medals, promote the shooting sports throughout the U.S. and govern the conduct of international shooting in the country. Check us out on the web at www.usashooting.org.

Contact:
Matt Rice, Blue Heron Communications, (800) 654-3766 or matt@blueheroncomm.com

Smith & Wesson BODYGUARD First Edition Sets Available

SPRINGFIELD, Mass. — Smith & Wesson Corp., the legendary 158-year old firearms maker, has started shipments of the new BODYGUARD 38 and BODYGUARD 380 First Edition firearm sets. The limited edition sets feature one BODYGUARD pistol and one BODYGUARD revolver with corresponding serial numbers and laser engraving.

The pistol and revolver are shipped with a wooden, glass topped, felt lined display case and commemorative coin. The glass is laser etched with the wording “Smith & Wesson BODYGUARD First Edition, One of 2,000.” Collectors and shooting sports enthusiasts will also have a chance to bid on the first BODYGUARD pistol (CBG 0001) and revolver (RBG 0001) set through a live auction on the Gunbroker.com website.

(http://www.gunbroker.com/Auction/ViewItem.aspx?Item=201339786)

Proceeds from the auction will be donated to USA Shooting to help support USA Shooting Team athletes and programs.

Engineered from the ground up as the ultimate personal protection firearms, the BODYGUARD 380 pistols and 38 revolvers offer consumers a reliable, lightweight, compact and concealable option for self defense purposes. Featuring an innovative design, integrated laser sights and a host of custom features, the BODYGUARDs helped reshape the criteria of concealed carry firearms.

“Since their introduction, the BODYGUARDs have provided consumers with a new standard when selecting a firearm for either personal protection or concealed carry applications,” said James Debney, President of Firearms Business for Smith & Wesson. “By offering enhanced features, quality components and an ergonomic design, consumers can now select the best option to match their personal protection needs. With the availability of the BODYGUARD First Edition sets, shooters everywhere can enjoy the ultimate self defense package while at the same time owning a piece of Smith & Wesson’s newest legacy.”

Both the BODYGUARD 380 pistol and 38 revolver are laser engraved with the wording “First Edition” across the firearm. On the semi-automatic pistol, the “First Edition” appears on the right side of the slide in white engraved lettering. On the revolver, the wording has been placed above the trigger guard on the left side of the frame. Each firearm will also be shipped with a soft carry case featuring the “First Edition” monogram. Only 2,000 of these sets will be available for purchase. Those interested in owning the First Edition set (CBG 0001 and RBG 0001), are encouraged to view the live auction being hosted at Gunbroker.com. Smith & Wesson will donate the proceeds of the auction to help support the USA Shooting Team as they prepare for the 2012 Olympics in London.

“USA Shooting is pleased to partner with Smith & Wesson on the First Edition BODYGUARD sets with the proceeds of serial #0001 benefiting our athletes and programs,” said Buddy DuVall, USA Shooting Team Foundation Executive Director. “This is a unique opportunity to obtain a highly collectible Smith & Wesson firearm set while at the same time supporting the athletes that represent the United States in International and Olympic shooting competitions.”

For more information on the BODYGUARD First Edition sets, please visit www.smith-wesson.com.

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, New Hampshire, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; www.usrgrab.com; or www.tcarms.com .

About USA Shooting:
USA Shooting, a 501c3 non-profit corporation, was chartered by the United States Olympic Committee as the National Governing Body for the sport of shooting in April 1995. USA Shooting’s mission is to prepare American athletes to win Olympic medals, promote the shooting sports throughout the U.S. and govern the conduct of international shooting in the country. Check us out on the web at www.usashooting.org.

Contact:
Matt Rice, Blue Heron Communications (800) 654-3766 or matt@blueheroncomm.com

Smith & Wesson Announces New J- Frame Consumer Promotion

Smith & Wesson Announces New J- Frame Consumer PromotionSmith & Wesson’s new “Carry with Confidence” promotion offers a consumer rebate on purchases of new small j-frame revolvers, all of which are proudly made in The USA.

This promotion runs from August 2nd through December 31st, 2010.

Promotion Details:

Purchase any small j-frame revolver* in .38 S&W Special or 357 Magnum and receive a Smith & Wesson $50 mail-in-rebate.

*Eligible Models: 36, 40, 42, 340, 360, 437, 438, 637, 638, 642, 642LS, 60, 60LS, 640, 649, 442, 340PD, 360PD, M&P340, M&P360, 637CT, 638CT, 642CT, M&P340CT.

Promotion excludes BODYGUARD® 38 Revolvers and models chambered in .22LR, .22 Magnum, .32 H&R Magnum & .327 Federal Magnum.

Consumers will need to submit a completed redemption coupon and dated sales receipt to Smith & Wesson to redeem the factory rebate. Request must be postmarked by January 15, 2011.

For full promotion details and to download rebate coupons visit the Smith & Wesson web site.

Dealer Resources:
Carry with Confidence Promotion Webpage (http://www.smith-wesson.com/webapp/wcs/stores/servlet/Category4_750001_750051_762155_-1_757992_757992_image)

Carry with Confidence Rebate Coupon PDF (http://www.smith-wesson.com/wcsstore/SmWesson2/upload/other/promos/SW_CC_Revolver_Coupon.pdf)

View Smith & Wesson Small (J) Frame Revolvers (http://www.smith-wesson.com/webapp/wcs/stores/servlet/Category4_750001_750051_757768_-1_757767_757751_image)

Dealer Contact:
Smith & Wesson (800) 331-0852
Consumer Rebate Inquiry Line (866) 963-7933

Smith & Wesson® Begins Shipping BODYGUARD® Line

Smith & Wesson® Begins Shipping BODYGUARD® LineSPRINGFIELD, Massachusetts— Smith & Wesson Corp., the legendary 158-year old firearms maker announced that it has begun shipping the new BODYGUARD 380 semi-automatic pistol and BODYGUARD 38 revolver. Incorporating the latest advancements in personal protection technology, the new BODYGUARDS offer consumers a new uniquely engineered, lightweight, self-defense firearm with built-in laser sights.

“The new BODYGUARD 380 pistol and 38 revolver combine our company’s innovative design and manufacturing techniques with the technology of one of the industry’s leading laser optic companies, Insight Technology,” said Tom Kelly, Vice President of Marketing for Smith & Wesson. “Each model has truly been designed and built from the ground up in order to provide consumers with a reliable and quality firearm that matches their personal protection needs. The BODYGUARD products are unique as they are the first handguns designed with built-in lasers. Both the pistol and the revolver are lightweight, compact and concealable for personal protection and concealed carry.”

BODYGUARD 380 Pistol
Compact, sleek and ergonomic, the BODYGUARD 380 delivers personal protection in an easy-to-carry platform. Chambered in .380, the lightweight pistol features a high-strength polymer frame with a black, Melonite® coated stainless steel slide and barrel. The new BODYGUARD 380 is standard with a 2 ¾-inch barrel, which contributes to an overall length of 5 ¼-inches and an unloaded weight of only 11.85 ounces.

The new pistol features a double-action fire control system, which allows for rapid second-strike capability. The BODYGUARD 380 has been further enhanced with a smooth trigger pull. Adding to its simplicity, the BODYGUARD 380 is standard with a manual thumb safety and an external take down lever and slide stop. On the lower portion of the frame, the pistol has been fitted with an integral INSIGHT® laser, which is easily operated by both left and right-handed shooters. With its slim-line ergonomic grip, the pistol is comfortable in the hand and points naturally. To help aid in quick sight acquisition when the laser is not in use, the pistol includes black, Melonite-coated, stainless steel, drift adjustable dovetail sights. The BODYGUARD 380 is standard with a 6+1 magazine capacity.

BODYGUARD 38 Revolver
Chambered in .38 S&W Special +P, the BODYGUARD 38 continues Smith & Wesson’s line of reliable small-frame self-defense revolvers. The BODYGUARD 38 delivers the optimal combination of accuracy and simplicity. With its lightweight design, the BODYGUARD 38 allows for discreet carry and its hammerless design provides a snag-free presentation. The five-shot revolver features a short 1.9-inch barrel, which contributes to a compact overall length of 6.6 inches.

Weighing in at 14.3 ounces, the BODYGUARD 38 features a one-piece aluminum alloy upper frame along with a steel reinforced polymer lower frame. The barrel and cylinder on the revolver are both stainless steel. The stainless steel cylinder is coated with a durable, non-reflective, matte black PVD finish for long term carrying and low light presentation. Designed to accommodate both left and right-handed shooters, the revolver features an easily manipulated ambidextrous cylinder release on the top of the frame. The revolver is further enhanced with an ergonomic one-piece rubber grip and a smooth trigger pull.

On the right side of the frame, the revolver has been fitted with an integral INSIGHT laser, allowing precise shot placement in low light conditions. For fast target acquisition when the laser is not in use, the revolver sports a notch-style rear sight and a pinned black blade front sight. The BODYGUARD 38, with its double-action only design, can be easily concealed for discreet carry.

INSIGHT Laser
At the core of the new BODYGUARD line of firearms is the capability of the INSIGHT laser. Allowing for optimal accuracy, both the BODYGUARD 380 and 38 are fitted with a red laser sight designed and produced in conjunction with Insight Technology. A world leader in the design, development and manufacture of tactical lasers, Insight Technology designed the integrated laser system to perfectly mate with the new pistol and revolver. Accurate, durable and easily adjusted, the integral laser provides shooters with added confidence by enabling quick sight acquisition under low light conditions.

The integrated laser sighting system enables faster target acquisition for shooters of all experience levels. By working closely together and designing the firearm and laser sight system to be integral, Smith & Wesson and Insight Technology have achieved a value proposition that allows more firearm customers to afford laser sighting system technology.

The BODYGUARD 380 pistol has an MSRP of $575 and the BODYGUARD 38 revolver has an MSRP of $625.

For more information regarding the new BODYGUARDS, please visit www.smith-wesson.com.

About Smith & Wesson

Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, New Hampshire, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; www.usrgrab.com; or www.tcarms.com.

INSIGHT is a registered ® trademark of INSIGHT TECHNOLOGY

Contact:
Matt Rice, Blue Heron Communications (800) 654-3766 or matt@blueheroncomm.com

Smith & Wesson Introduces New Self Defense (SD) Pistol Series

SPRINGFIELD, Mass. (May 12, 2010) — Smith & Wesson® Corp., the legendary 158-year old firearms maker, announced that the company has unveiled a new line of firearms designed to assist with personal and home protection needs – the Smith & Wesson Self Defense™ (SD) Series. Chambered in 9mm and .40 S&W, the Smith & Wesson SD9™ and SD40™ semi-automatic pistols offer a variety of features requested by individuals for use at home and for personal defense applications.

“The new SD9 and SD40 pistols combine the best of both price and functionality in a reliable, ergonomic firearm engineered with one specific goal in mind – self defense,” said Tom Kelly Vice President of Marketing for Smith & Wesson. “Each year thousands of people across the United States set out to find a firearm for home defense purposes that meets their requirements in terms of dependability, accuracy, comfort and value. With the introduction of the new Self Defense Series, we have addressed each of these criteria while also providing the peace of mind long associated with the Smith & Wesson name.”

Manufactured with a lightweight polymer frame, the striker fired SD9 and SD40 feature a stainless steel slide and 4-inch barrel. Both pistols are standard with a black Melonite® finish that helps to reduce unwanted glare while yielding a surface hardness of 68 on the Rockwell scale. Among the key features found on the Smith & Wesson SD9 and SD40 is the new Self Defense Trigger™ (SDT). Providing a smooth, consistent trigger pull from the first round to the last, the SDT design not only improves accuracy but also provides users with a heightened sense of confidence during the most stressful situations. To help aid in precise shot placement and quick sight alignment when it matters the most, the SD9 and SD40 pistols feature an easily visible tritium front night sight and a steel, white two-dot rear sight.

For improved firearm control, the SD pistol has been fitted with an 18° slim, ergonomic grip with aggressive front and back strap texturing. The Smith & Wesson SD9 and SD40 are also standard with distinctive front and rear slide serrations that enable convenient and comfortable manipulation of the slide. Underneath the barrel, a universal Picatinny-style equipment rail is standard for optional tactical lights, lasers and other popular accessories. The Smith & Wesson SD9 and SD40 have also been built with a textured finger locator, which is placed directly above the trigger guard on the left and right side of the frame.

The SD9 is available with either a 16+1 or 10+1 round capacity while the SD40 is standard with either a 14+1 or 10+1 magazine capacity. Both pistols have an unloaded weight of 22.7 ounces and a slender width of 1.29 inches. The SD9 and SD40 are supplied with two magazines and the Smith & Wesson lifetime service policy is standard with each pistol.

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