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Simmons Introduces The New LRF 600 With Tilt Intelligence

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FOR IMMEDIATE RELEASE
April 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Overland Park, Kan. — Simmons, a leader in high-quality, high-value sporting optics for more than 25 years, has introduced a new laser rangefinder featuring the company’s exclusive Tilt IntelligenceTM. The new LRF 600 TI laser rangefinder from Simmons features a 600-yard laser rangefinder with +/- one-yard accuracy and 4x magnification.

Tilt Intelligence by Simmons gives hunters the peace of mind they need when the opportunity arises to take the shot of a lifetime. In addition to providing the line of sight distance to a target, the exclusive technology calculates the true horizontal distance of the shot for more accurate aiming at a steep incline or decline.

The LRF 600 accurately reads distances from 10-600 yards/meters, with a 400-yard range to trees and a 200-yard range to deer. The chassis features an ergonomic, vertical design and easy-to-use one-button operation. This compact device weighs less than eight ounces, and features weather resistant housing designed to withstand less than ideal conditions.

Powered by a single 9-volt battery, the LRF 600 has an in-view LCD display for a bright and clear sight picture. The Simmons LRF 600 TI is available in a black finish for an estimated retail price of $199.99, and includes a carrying case and neck strap.

For more information about the Simmons LRF 600 TI, click here (http://www.youtube.com/watch?v=6vvO5TLSK0M) to view a brief product video. To learn more about Simmons and its complete line of sporting optics, visit www.simmonsoptics.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas.  Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé ®, Uncle Mike’s®, Millett®, Simmons® and Final Approach® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

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