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ROSSI

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Chevalier Advertising Client New Product Showcase

Here is a sneak peek at Chevalier’s clients exciting new product introductions. For those of you that are attending the SHOT Show we hope you have an excellent show. Each of our clients has a full line of exciting new products. Please do not hesitate to stop by our booths to say hi or contact us for additional information.

Cannon Safe – Armory Series

The full-size Cannon Armory Series safes deliver massive gun storage capacity of up to 64 guns with exclusive features and proven fire protection. The largest safes in the Cannon line, the Armory Series offers a state-of-the-art internal power supply system, premium lighting package and deluxe interior with ample room to store valuables. Built for a lifetime of use with rugged construction, the Armory Series is durable yet refined with a new hammer-tone finish.

Booth # 14223 – PR Contact: Kristin Hunt – kristinh@chevalier-adv.com


GunVault – AR Vault

GunVault unveils the AR Vault, a revolutionary new way to keep an AR rifle secure. Inspired by extensive customer demand, the AR Vault is versatile, easy to use and priced to fit any budget. A must have for AR owners.This unique design fits in the magazine well and locks into place to keep the AR safe and secure at home, during travel or on the range.

Booth # 14223 – PR Contact: Kristin Hunt – kristinh@chevalier-adv.com


Montana Decoy – Miss Hoptober

The new Miss Hoptober is a foolproof way to trick even the wiliest ol’ coyotes. Utilizing Montana Decoy’s all new HD photography, this life-like rabbit sets up a scenario too tempting for any coyote to resist. Measuring a scant 10×5 inches folded, the Miss Hoptober Predator Decoy expands to 24×10 inches set up. Weighing in at a mere 7 oz means it will go unnoticed until you stop to call. Suggested retail for the Miss Hoptober is $19.99 and will be on dealer shelves by February 2011.

Booth # 1565 – PR Contact: CJ Davis – cjdavis@chevalier-adv.com


Nikon – Bolt XR Crossbow Scope

The new Bolt XR 3×32 is a lower magnification, compact scope built specifically to work with a crossbow. Fully packed with features, including the all-new Nikon BDC 60 Reticle calibrated specifically for crossbow bolts with velocities of approximately 305 fps, the Bolt XR brings incredible precision to the crossbow world.

Booth # 11221 – PR Contact: CJ Davis – cjdavis@chevalier-adv.com


Rossi – Wizard Pistol

The Wizard Pistol takes the same break-open interchangeable barrel system and makes it lighter and smaller for handgun hunting, target shooting or plinking. Available in .243 Win. or .22-.250 Rem with other calibers coming soon, the Wizard Pistol offers outstanding and reliable performance.

Booth # 14251 – PR Contact: Kristin Hunt – kristinh@chevalier-adv.com


SHE Outdoor Apparel – New Waterfowl Wader


The SHE Waterfowl Wader is unique because of the sizing options. Ladies select their boot size (6-10) and additionally, select wader size (S-XL). Abrasion-resistant neoprene color blocked for a feminine look and is also insulated with 1000 grams of Thinsulate for the coldest days on the water. It is available in Realtree MAX-4 and retails for $240.

Booth # 10519 – PR Contact: Shannon Salyer – shannon@chevalier-adv.com


Taurus – Raging Judge 28-guage

Personal protection, home defense and sport shooting are easy work for the latest Taurus® Raging Judge that fires the larger, more powerful 28-gauge shotshell. The first Judge of its kind is ready to take on whatever comes your way. Whatever “it” happens to be.

Booth # 14240 – PR Contact: Kristin Hunt – kristinh@chevalier-adv.com


ThermaCELL – Newly Designed Hand-held Appliance


To celebrate 10 years in the Outdoor industry, ThermaCELL is introducing a newly designed hand-held appliance with many upgrades for the outdoor enthusiast.  Taking into consideration customer feedback, ThermaCELL has redesigned the Appliance to be more user-friendly.

Booth # 2951 – PR Contact: Shannon Salyer – shannon@chevalier-adv.com


Winchester Ammunition – Blind Side™ Ammunition


Winchester® Ammunition is introducing one of the most innovative shotshell loads in the brand’s 144-year history.  The new Blind Side™ ammunition combines ground-breaking, stacked HEX™Shot technology and the new Diamond Cut Wad in the most deadly Winchester waterfowl load available.  Loaded with 100 percent HEX™ Shot, you get more pellets on target, a larger kill zone and more trauma inducing pellets than ever before, meaning quick kill shots.

Booth # 13129 – PR Contact: Jonathan Harling – johanthan@chevalier-adv.com

ROSSI ANNOUNCES REBATE FOR YOUTH MATCHED PAIR SHOTGUNS

MIAMI – Rossi is pleased to announce a $20 rebate for its popular Youth Matched Pair shotgun line. The $20 rebate is offered for the .410/.22 LR Youth Matched Pair in a blued finish with brown, black, or pink synthetic stock and a nickel finish with black synthetic stock. Additionally the 20-gauge/.22 LR Youth Matched Pair in a blued finish with brown, black, or pink synthetic stock is eligible for the rebate.

This rebate is valid from September 1, 2010 to December 31, 2010. Consumers must submit the rebate form, mailed/postmarked within 20 days from date of purchase and latest redemption must be postmarked no later than January 15, 2011 to be eligible to receive the offer. MRSP for eligible products ranges from $197.00 to $283.00.

The Rossi Youth Matched Pair line has set the standard for two-barrel guns. The combination long gun package in unequalled, having been recognized as the best “youth-size” gun. Rossi starts with one of its popular single shot rifles, then hand fits an interchangeable shotgun barrel to create the Youth Matched Pair. The result is a highly reliable rifle with adjustable fiber optic sights and a button rifled barrel for enhanced accuracy, which quickly allows a swapped barrel to become a favorite shotgun. Each model comes with a scope mount base, hammer extension, removable cheekpiece, custom carrying case and dual-purpose strap.

The complete line of Rossi firearms features the exclusive Taurus Security System, which utilizes a key to lock the firearm and offers additional safety for youth.  All Rossi firearms also incorporate a transfer bar mechanism and a manual safety on a single shot, break-open design in which the breech cannot be closed or opened if the hammer is cocked.

Rossi is proud to offer a free One-year NRA Junior Membership with the purchase of any Rossi youth model. It is recommended that children always be accompanied by an adult when shooting. For more information about Rossi Firearms, a Division of BrazTech International, and complete details about the rebate, visit www.rossiusa.com.

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Media Contact:
Chevalier Advertising, Marketing & Public Relations
Chuck Fretwell – chuckf@chevalier-adv.com
Kristin Hunt – kristinh@chevalier-adv.com

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