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Leica Sport Optics Introduces the ER i Riflescope


Leica Sport Optics adds to its already successful line of ER riflescopes with the introduction of two new illuminated riflescope models: the ER i 2.5-10×42 and the ER i 3-12×50. These new riflescopes boast a lean and classic design making them simple and easy-to-use. They also feature Leica’s legendary optical performance and the addition of an illuminated red dot, available in three reticle configurations: 4a, Ballistic and IBS.

ER i 3-12×50
Understanding the nature of the hunt, Leica Sport Optics designed the ER i riflescope to perform reliably, regardless of weather or terrain. The ER i features a large and ergonomically-designed setting dial on the left side of the riflescope, so even a gloved hunter can easily activate and adjust the illuminated dot on the reticle. Nine brightness settings, as well as clearly defined “On/Off” positions, guarantee a clear and distinct view, even during low-light hours when game animals are most active.

Backcountry hunters need not worry about the scope’s battery life. Leica’s sophisticated, energy-saving system ensures maximum battery conservation. On the brightest setting, the battery lifetime in continuous mode is more than 40 hours and more than 210 hours on the intermediate setting. Plus, with Leica’s intelligent “Auto On/Off” function, the illumination will turn off when not in a regular shooting position or when left on unintentionally, providing even longer battery life.

ER i 2.5-10×42
With the new Leica ER i riflescope, hunters get the quality they expect from a a premium Leica product. Among its impressive optical qualities, the scope boasts extraordinary contrast, low vignetting, generous field of view and extraordinary light transmission. Like other scopes in the ER line, the ER i provides 4 inches of eye relief, which gives an extra dose of safety when shooting lightweight, big-bore rifles. The scope’s design enables reliable observation and ethical shooting until the last available light.

The ER i riflescope line embodies all the advantages of the proven ER mechanical design: substantial dimensioned tube wall thickness, the tightest production tolerances and Finite Elements Method (FEM) optimized geometric shapes, leading to a superbly reliable product. The generous mounting area and lean, classical lines guarantee perfect mounting and a stylish look for this true performer.

The ER i comes available with three illuminated reticles.

Reticle 4a: Classical hunting reticle
Reticle Ballistic: Ballistic reticle with stadia lines for long-range shots
Reticle IBS: MOA based ballistic reticle with stadia lines and hash marks
Also, a new, patented bullet drop compensator (BDC) turret is now available for ER i scopes. When equipped with the BDC, the ER i gains a whole new level of long-range capability.

Leica is now offering two different mounting systems: the “tried and proven” rail mounting system popular with European firearms, and the traditional “ring and base” system.

Prices for the ER i riflescopes range from $1,599 to $2,349 depending on model, reticle, and mounting system.

Technical Specifications
ER i 3-12×50
Riflescope, scope cover, optical cleaning cloth, battery, manual, warranty card
ER i 2.5-10×42
Riflescope, scope cover,optical cleaning cloth, battery, manual, warranty card
Front lens diameter
50 mm
42 mm
Zoom ratio
Objective field of view @ 100yds
34.5 ft – 9.6 ft
43.5 ft. – 11.7 ft
Eye relief at high magnification
3.94 in
3.94 in
Exit pupil diameter
14.28mm – 4.16mm
16.8 mm – 4.2mm
109 yds
109 yds
Diopter compensation
-4 / +3 dpt
-4 / +3 dpt
AquaDura™ Coating
AquaDura™ Coating
Light transmission
> 90%
>90 %
Mount System
30mm tube/ Rail
30 mm tube / Rail
Internal Adjustment Range
.1mm/1cm @ 100m
.36MOA/.377in @100yds
.1mm/1cm @ 100m
.36 MOA/.377in @ 100yds
Filter thread
Overall length
12.75 in
Weight (without rail, with rail)
21.8 oz / 23.3 oz
18.3 oz. / 19.4 oz
13.1 ft., nitrogen filled
13.1 ft., nitrogen filled
4a, Ballistic, IBS
4a, Ballistic, IBS
Reticle illumination
Yes, Dot
Yes, Dot
Auto On/Off
3min, -70° / +70°
Activated by position and / or movement
3min, -70° / +70°
Activated by position and / or movement
1x CR 2032
1x CR 2032

For more information, check out www.leica-sportoptics.com, and visit Leica’s Facebook page athttp://www.facebook.com/LeicaHunting. For Leica Sport Optics press releases and high-res images of this product and others, visit the Leica Sport Optics media room at http://www.touchpoint-management.com/leica.

Stephanie Mallory
Mallory Communications, Inc
Email: stephanie@mallorycommunicationsinc.com

Deal fo the Day by Webyshops: VORTEX Viper HS 2.5-10×44 Rifle Scope

An evolutionary upgrade, the VORTEX Viper HS 2.5-10×44 Rifle Scope, Dead-Hold BDC Reticle, MOA (VHS-4303) offers hunters and shooters an array of features sure to be well received.

A new optical system highlighted with a 4x zoom range provides magnification versatility. Extra-low dispersion (XD) glass increases resolution and color fidelity, resulting in crisp, sharp images. Vortex proprietary XR fully multi-coated lens coatings increase light transmission for maximum brightness.

The ultra-friendly eye box with increased eye relief gets shooters on target quickly and easily – because shooting opportunities can be measured in fractions of seconds. Built on an ultra-strong 30mm one-piece machined aluminum tube, the Viper HS delivers increased windage and elevation travel for optimal adjustment. Capped turrets protect from accidental movement and impact.

The Viper HS riflescope has such convenience feature as a MagView Bar that combines a fiber optics magnification indicator with raised rear-facing magnification references for clear viewing in low light conditions.

This model riflescope comes with a Dead-Hold BDC reticle, where customized hashmark design helps eliminate guesswork on hold-over and windage corrections. It is good for hunting and shooting at varying ranges where estimating hold-over is a concern.

ArmorTek is an ultra-hard, scratch-resistant lens armor, chemically bonded on the outer glass surfaces. ArmorTek’s unique stain-proof topcoat features a slippery surface that actually repels the oil and corrosive salts from fingerprints. Dust, dirt and smudges are easily wiped away without fear of scratching the optical glass beneath.

The Viper HS 2.5-10×44 Riflescope comes with protective lens caps and the VIP Unconditional Lifetime Warranty.

Price: $399.90

Open Box by Webyshops: BURRIS Eliminator 4-12×42 Scope

BURRIS Eliminator 4-12×42 Laser Range Finding Riflescope (200112)

To place an order email cs@webyshops.com. Copy and past the following into the subject line of your email: Interested in Open Box Item BUR-200112. Alternatively, call  800-851-9329between 8 am and 6 pm Central Standard Time to place your order.

$900.00 (Regular price: $949.00)

FS: PRIDE FOWLER PFI Rapid-Reticle Scope by Webyshops

Only $1,799.00 to purchase your brand new PRIDE FOWLER PFI Rapid-Reticle 2.5-10×40 (Yards) Rifle Scope, Value Package (RR-900-1-PK).
Webyshops.com great prices everyday. info@webyshops.com or 800-851-9239.

Leupold’s® New Mark 6™ 1-6x20mm M6C1 Riflescope

BEAVERTON, Ore. – Leupold‘s® Tactical Optics Division introduces the Mark 6™ 1-6x20mm M6C1, a compact and exceptionally fast, versatile riflescope for military warfighters, law enforcement personnel and competition shooters.

The scope’s powerful 6x zoom range provides an expansive field of view and rapid target acquisition at low magnification, as well as outstanding long-range target engagement at higher powers. Reticle options include the CMR-W 7.62 and CMR-W 5.56, which enable both speed and long-range precision for shooters using 5.56 and 7.62 carbines, Designated Marksman or patrol rifles.

“Whether you’re on the battlefield or in a three-gun competition, our new Mark 6 1-6x20mm riflescope packs all the optical performance and versatility you need in an extremely compact, efficient package,” said Kevin Trepa, vice president, tactical division for Leupold & Stevens, Inc.

The Mark 6 1-6x20mm features illuminated front focal plane reticles that are visible in daylight and allow for accurate ranging and shot correction at any magnification and in various light conditions. With seven illumination brightness settings, the scope is compatible with night vision devices. Off positions between each setting also help extend battery life and make returning to the preferred setting nearly immediate.

Other key features:
Compact size: 10.3 inches long; weight is 17 ounces
Wide field of view (linear): 105.8 feet (1x) – 19.3 feet (6x) at 100 yards
Rugged 34mm maintube and 6x erector system provide more than 37 milliradians of total adjustment

The Mark 6 1-6x20mm riflescope also features new M6C1 adjustments:
0.2 mil-per-click elevation adjustments (M6) that allows for easy and precise corrections
Auto-Locking low profile Zero Stop (C) to eliminate accidental movement in the field
one-turn (1) zero stop elevation and windage dial providing 11 mils of elevation travel in a single rotation

Mark 6 1-6x20mm riflescopes have a matte black finish and are filled with an Argon/Krypton gas blend, making them second-generation waterproof, fog proof and shock proof. Covered by the Leupold Mark 4 Warranty, the scopes undergo arduous environmental and impact testing to ensure they meet the highest quality standards for durability and dependability.

For more information, call 1-800-LEUPOLD or 503-526-1400; or visit www.leupold.com.

Supported by a team of dedicated engineers, the Leupold Tactical Optics staff works with American warfighters, law enforcement personnel and competitive shooters to design and build products that meet their needs. Currently, more long-range Leupold Tactical Optics are in service with the U.S. military than any other brand.

Leupold & Stevens, Inc., the preeminent American-owned optics company, employs hundreds of people in its state-of-the-art manufacturing facility near Beaverton, Ore. Family owned and operated, Leupold offers products that are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; trail cameras; mounting systems; and optical tools and accessories.

Bushnell Offers the DOA Advantage to Slug Gun Hunters with a New Series of Trophy XLT Riflescopes

Overland Park, Kan. – Bushnell Outdoor Products is now offering the extended-range precision of its popular DOA (Dead On Accurate) reticle to the vast number of slug gun hunters. The new Trophy XLT DOA 200 riflescopes help hunters improve their accuracy at longer ranges and increase their success rate.

The new Trophy XLT slug gun riflescope features the patented DOA 200 reticle, helping hunters take the guesswork out of holdover when shooting slugs. Based on a 100-yard zero, shooters can quickly pick the appropriate aiming point for shots at 50, 100, 150 and 200 yards, after ranging the distance to the target.

Trophy XLT scopes feature fully multi-coated lenses that provide 91 percent light transmission for ultra-bright images during those important moments between almost dark and dark. The waterproof, fog proof and shock proof scopes are pre-fitted with a set of Butler Creek flip-open scope covers to provide a layer of optical protection during storage and transport. With features such as the one-piece, dry nitrogen-filled tube, a fast-focus eyepiece, and ¼ MOA fingertip windage and elevation adjustments, the benefits of the Trophy XLT line are now available to slug gun owners.

To learn more about the Bushnell Trophy XLT DOA 200 riflescopes, visit the product page online. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Mike Capps

Paul Arnhold
Bushnell Outdoor Products


BSA Optics Launches New Majestic® DX Riflescope Line

Fort Lauderdale, Fla. – Gamo Outdoor USA (www.gamooutdoorusa.com), parent company of BSA Optics (www.bsaoptics.com) has unveiled a new series of accurate and durable riflescopes for the most dedicated hunters. Majestic DX riflescopes offer 92% light transmission and are backed by an industry leading – CEO Signature Lifetime Full Warranty.

The Majestic® DX is a newly designed 1-piece tube, with multi-coated optics, offering the shooter a crisp, clear sight picture. A ballistic compensating EZ Hunter reticle completes this accurate and durable scope made for the most dedicated hunters. The Majestic® DX scopes come in five models, the MDX39X40; MDX3510X44; MDX3510X50; MDX416X44SP; and MDX624X44SP.

The Majestic® DX line will also come with an industry leading CEO Signature Lifetime Full Warranty, (more information below.)

All models in the Majestic® DX line include:
- Fully multi-coated optics
- 92% Light Transmission
- Generous 4″ eye relief
- Fast focus eyepiece
- BSA® EZ Hunter reticle
- Max. Elevation/Windage (ft/100 yards): 30-30
- Tube Diameter: 25.4mm / 1″
- CEO Lifetime Limited Warranty

Magnification: 3-9X
Obj. Lens Diameter: 40
Exit Pupil Range: 13-4.4
Field of View @ 100 Yards: 31-13
Parallax Setting (yards): 100
Suggested Retail Price: $124.95

Magnification: 3.5-10X
Obj. Lens Diameter: 44
Exit Pupil Range: 12.5-4.4
Field of View @ 100 Yards: 34-12
Parallax Setting (yards): 100
Suggested Retail Price: $169.95

Magnification: 3.5-10X
Obj. Lens Diameter: 50
Exit Pupil Range: 14.2-5.0
Field of View @ 100 Yards: 34-12
Parallax Setting (yards): 100
Suggested Retail Price: $179.95

Magnification: 4-16X
Obj. Lens Diameter: 44
Exit Pupil Range: 8-4
Field of View @ 100 Yards: 45-7.3
Parallax Setting (yards): 15 to infinity
Suggested Retail Price: $209.95

Magnification: 6-24X
Obj. Lens Diameter: 44
Exit Pupil Range: 7.33-1.8
Field of View @ 100 Yards: 41-6
Parallax Setting (yards): 15 to infinity
Suggested Retail Price: $219.95

BSA is proud to offer a new breed of optics worthy of an unprecedented warranty. For every BSA Majestic or Gold Star model purchased, Gamo Outdoor USA CEO Lou Riley has personally signed a “No Questions Asked” warranty, offering free repair or replacement on any defects in materials or workmanship. No warranty card is required and no time limit applies. More details are available on ww.bsaoptics.com.

Gamo Outdoor USA is a leading consumer products company that designs, manufactures and markets a diverse portfolio of outdoor sporting goods products under such world class brands as GAMO®, BSA Optics®, Laser Genetics®, Aftermath®, Stunt Studios® and is the exclusive distributor of BSA Guns™ and Kahles®. Gamo Outdoor USA products are sold at Cabela’s, Bass Pro Shops, Midway USA, Academy Sports + Outdoor, Dick’s Sporting Goods, Big 5 Sporting Goods, Gander Mountain, Mills Fleet, Sports Authority, Scheels and other fine retail outdoor and sporting goods stores. For more information, visit www.gamooutdoorusa.com; Facebook.com/GamoOutdoorUSA; Twitter.com/GamoOutdoor; and YouTube.com/GamoOutdoor.

Julie Kaminski / 561.779.2516

Weaver Optics Introduces Scout Scope

Weaver Optics Introduces Scout ScopeONALASKA, Wis. – September 27, 2010 – Weaver® is one of the most trusted names in optics, rings and bases. A new scope for hunters who enjoy shooting scout rifles is now available from this industry mainstay. The Weaver Scout Scope (MSRP: $254.95) is a Classic® K-Series™ optic with a fixed power of 4x28mm and is on shelves now.

Fast target acquisition for fast action
As the perfect addition to fast handling scout rifles, Weaver’s new Classic K-Series Scout Scope is a forward mounting optic that offers an extended eye relief of 8.5″ to 9.5″. Required to be mounted much farther forward than traditional scopes, the Weaver Scout Scope has been carefully built to maintain the ideal balance between firearm and optic. An ideal choice for spot and stalk hunts, where close quarter shooting is common and jumping bedded deer requires rapid target acquisition, the Scout Scope offers precision and reliability.

With a Dual-X reticle and fixed 4x28mm power, the new Scout Scope provides shooters with a clean, uncluttered sight picture and clear field of view. Fully multi-coated lenses, fogproof/waterproof/shockproof construction and black matte finish make this scope rugged enough for any hunting adventure.

To learn more about the scout scope, and the complete Weaver lineup, go to www.weaveroptics.com.

About Weaver® Optics and Mounts
Weaver Optics and Mounting Systems bring 80 years of innovation and expertise to the shooting experience. Engineered to be the most reliable optics systems, Weaver offers a full line of scopes, binoculars and mounting systems. Weaver rings set a standard for which many mounting systems are still measured and continue to provide precision shooters with the most important part of their setup. For more information and product images, visit www.weaveroptics.com.

About ATK Security and Sporting
ATK Security and Sporting, headquartered in Anoka, MN, is a leading technology developer and supplier of ammunition for law enforcement, military and sporting applications; a manufacturer of optics, reloading gear and sport shooting accessories; and a leading producer of tactical accessories. The company serves sport shooting enthusiasts, law enforcement professionals, military and tactical markets worldwide. The group’s products include some of the most widely known and respected brands in the industry, including Federal Premium, CCI, Speer, RCBS, Alliant Powder, Champion, Weaver, Eagle Industries, and BLACKHAWK!.www.atk.com.

About ATK
ATK is a premier aerospace and defense company with more than 18,000 employees in 24 states, Puerto Rico and internationally, and revenues in excess of $4.8 billion. News and information can be found on the Internet at www.atk.com.

Tim Brandt.
ATK Security and Sporting
800-322-2342 (ext. 3833) or email pressroom@atk.com

25% Off a Purchase of $25 or More to Celebrate 25 Years


Overland Park, KS – Consumers have until December 31st, 2010 to help Simmons celebrate their 25th anniversary with 25% off of any riflescope, binocular, laser rangefinder, or spotting scope retailing for more than $25.00.

Since 1983, Simmons® has established itself as a visionary leader in high-quality, high-value riflescopes and binoculars. For over 25 years, hunters and sportsmen alike have looked to Simmons for extraordinary optical innovation and rugged durability.

Simmons riflescopes not only deliver spot-on accuracy, innovative features and enviable performance, they’re also built to last. For outstanding precision that’ll last for an untold number of hunts, Simmons out-performs all others in its class.

For more information, visit www.simmonsoptics.com.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.  For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Riflescope Basics

This may sound like a silly question, but bear with me.  There is a method to my madness.

To a shooter, it is a weapon sight.  It is supposed to be slapped on top of a weapon, sighted in and used for its intended purpose: aiming.

To an engineer, it is an opto-mechanical device that is used for aiming.  Nowadays, it is not even always a pure opto-mechanical device since quite a few riflescopes have some electronics in them (reticle illumination, for example).

The distinction is  important: to a shooter, this is just a means to an end.  To an engineer, there are a lot more details to it.

An engineer tasked with designing a riflescope should have a pretty clear idea what it will be used for and what kind of abuse it is likely to be subjected to.  He has to design it to withstand all reasonable (and sometimes unreasonable) abuse, while staying within other design requirements pertaining to size, weight, optical performance and, last but not least, budget.  This last requirement is the reason behind most compromises made in riflescope design.

A shooter trying to select the right scope often ends up considering very different factors.  Typically, he will have an idea of how much he wants to spend and a rough idea of what the overall configuration should be.  However, all too often, a shooter is blissfully unaware of the challenges that an engineer faces in designing riflescopes.  That is not necessarily a bad thing, since getting into the nitty-gritty of technical details is often counterproductive.  However, some basic knowledge of riflescope construction is very useful, especially if you are looking for a scope on a budget.  If you have unlimited funds and can drop somewhere in the neighborhood of $3k or thereabouts on a riflescope, you are paying for not having to worry about any of that.  For that much money, it better be bloody perfect!  For the rest of us, a little consideration goes a long way.

Before we dig into the details of how scopes work and how to select them, it is important to clearly define how much you can spend and what you need out of it.  Here are a few questions that need to be answered before you get any firther:

  • What is your budget? How much are you willing to spend (keep in mind that you also need good quality rings and bases)?
  • What will be the basic application for the scope? Hunting? Target shooting? SHTF? Law Enforcement? etc.
  • What are the extremes of the lighting conditions you are likely to run into? Is low light performance critical?
  • What are the weight limitations? Is this going onto an ultra-light rifle that you plan to drag all over some distant mountains with you, all the while cursing every extra ounce you have strapped to your back? Or are you mounting this scope on top of a fifteen pound varmint rifle that gets moved twice a day on a good day?
  • What is the likely target size? You do not need much magnification to aim at something the size of a grizzly bear.  However, aiming at a prairie dog barely sticking out of the ground is an entirely different story.
  • How far do you plan to shoot?  If you plan to shoot at extended ranges, you will have to decide whether you want to dial in your point of aim using turrets or use a holdover reticle of some sort
  • What are the likely weather conditions you’ll face?  If you live in a climate where mirage can be a factor, you need to take that into account. Similarly, unusually wet climate creates its own set of problems.
  • How much recoil will the riflescope (and the shooter) be subjected to?

All of these questions are important in picking the right scope and, most importantly, picking a high quality scope for the right price.

Today, there are high quality riflescopes manufactured all over the world: Germany, Austria, Romania, Czech Republic, Japan, Phillipines, Korea and China.  There are also quite a few “less than worthwhile” scopes out there, most of them manufactured in China.  Price ranges from $20 scopes that might as well be disposable to $5000 Hensoldts that are as near to a family heirloom as scopes get.

The sheer number of different riflescopes available in the market place today is staggering.  Some are “me too” products, while others are true innovations.  Some are narrowly focused on one particular application, while others are designed to be allrounders.

On top of all that, innovative designs of just a few of years ago, look like perfectly ordinary items today.  However, the basics of rifle scope design and construction do not change much, so the subsequent sections hold equally true to virtually all riflescope regardless of when they were manufactures.  Any specific scope recommendations, on the other hand, need to be re-evaluated with reasonable regularity.


Read Soon:

Configurations: what do all those numbers mean and which one is right for you?

  • Which configurations work for different applications?
  • Non-focusing sights
  • Scope mounting pitfalls

This article is provided to Webyshop readers by Ilya Koshkin (www.opticsthoughts.com) – All rights reserved