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Leupold® Optics Recognized for Excellence

BEAVERTON, Ore. – Leupold® riflescopes, binoculars, spotting scopes and rangefinders earned widespread recognition for product excellence over the past year from leading outdoor media and other organizations.

Most recently, Leupold’s Redfield® Revolution™ riflescopes were selected as the 2011 American Hunter Optic of the Year in the NRA Publications Golden Bullseye Awards competition. Golden Bullseye Awards acknowledge the finest products available in the shooting sports.

In addition, the 2010 OpticsPlanet Brilliance Awards cited Leupold as the “customer’s choice” Riflescope Brand of the Year, Rangefinder Brand of the Year and Spotting Scope Brand of the Year. This annual awards program polled thousands of customers who cast more than 22,000 votes.

“We greatly appreciate each of these honors,” commented Pat Mundy, communications manager for Leupold & Stevens, Inc. “Taken together, the awards have real significance for our company and our customers because they reflect the judgment of optics users and authorities nationwide. This is great feedback as we continue to develop products that meet the highest standards of optical performance, mechanical function and rugged durability.”

Other 2010 recognition for Leupold optics includes:

* Shooting Industry Academy of Excellence – Redfield Revolution riflescopes received the Optic of the Year Award

* Outdoor Life Optics Test – Redfield Rebel™ 8x32mm binocular and Kenai™ 25-60x80mm spotting scope earned “Great Buy” designations

* Field & Stream Gear of the Year Buyer’s Guide – Redfield Rebel 8x32mm binocular and Redfield Revolution 2-7x33mm riflescope named as “Best of the Best” test standouts

* Petersen’s Hunting Rangefinder Field Test – RX-1000 rangefinder highlighted as the “Editor’s Choice”

* Outside Buyer’s Guide – Redfield Rebel 10x42mm binocular featured as one of the four best performers

For more information, visit a local dealer, go to www.leupold.com or call 1-800-LEUPOLD.

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs more than 700 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Golden Ring® optics, Mark 4® riflescopes and Redfield® Revolution™ riflescopes are designed, machined and assembled. Leupold is a fifth-generation, family owned company whose products are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; trail cameras; flashlights; mounting systems; and optical tools and accessories.

Contact:
Patrick Mundy (503) 526-1467 or pmundy@leupold.com

Jeff Patterson (402) 437-6410 or jeffp@swansonrussell.com

Leupold Introduces Optical Ideas for More Successful Hunting

BEAVERTON, Ore. – As hunting seasons approach around the country, Leupold® offers the following ideas for using optics technology to achieve more success afield.

Customize. Riflescopes can be customized more than ever to suit individual preferences and specific hunting conditions. For example, Leupold offers a Custom Dial System® (CDS®) feature for its VX®-3 riflescopes. CDS helps hunters and shooters get on target at any range, with any load, by matching their scopes to the ballistics of their ammunition. For additional information, go to www.leupold.com/VX-3CDS.

Accurize. Advancements in optics technology help hunters shoot with great accuracy. Recent examples include the True Ballistic Range® (TBR®) feature in selected models of Leupold’s RX® and Vendetta™ rangefinders. TBR automatically calculates the shot angle and provides the incline-adjusted distance to the target, rather than the straight-line distance. Another example: range-estimating riflescope reticles for specific types of hunting, such as Leupold’s Boone and Crockett® Big Game Reticle and Varmint Hunter’s Reticle.

Accessorize. Various accessories are now available to enhance riflescope performance. Case in point: Leupold’s Alumina® thread-on accessories, which help hunters use the available light to their advantage. With the Alumina system, a riflescope can be adapted to various light conditions, enhancing the visibility of game animals.

Illuminate. It’s no secret that some of the best hunting often occurs in the low light of early morning or late evening. To help hunters take full advantage of “prime time,” modern riflescopes come with upgraded features such as premium lens coatings and illuminated reticles. Recent innovations include Leupold’s Xtended Twilight Lens System™ and Third Generation Illumination.

For more information on the Leupold products mentioned above, go to www.leupold.com, or call 1-800-LEUPOLD or 503-526-1400. Good hunting!

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs more than 600 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Golden Ring® optics, Mark 4® riflescopes and Redfield® Revolution™ riflescopes are designed, machined and assembled. Leupold is a fifth-generation, family-owned company whose products are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; flashlights; mounting systems; and optical tools and accessories.

Contact:
Patrick Mundy
(503) 526-1467
pmundy@leupold.com

Jeff Patterson at
Swanson Russell
(402) 437-6410
jeffp@swansonrussell.com



Leupold® Tactical Optics Sharpens Focus on Customer Service

leupol1dBEAVERTON, Ore. – Building on a long tradition of outstanding customer service, Leupold‘s Tactical Optics Division has assembled a dedicated team to meet the needs of American warfighters, law enforcement personnel and other customers worldwide.

Leading the team is Carol Schmidlin, Tactical Sales Operations/Trade Show Coordinator. Schmidlin has 13 years of experience in customer service, including five years in management positions. She joined Leupold® in 2005 as an executive assistant supporting the president/CEO, human resources and tactical divisions. Schmidlin was the interim trade show coordinator for two years and is nearing completion of requirements for becoming a Certified Trade Show Marketer.

Rounding out the team are tactical sales service representatives Jeremiah “J.R.” Rowley and Steve DiGregorio. Rowley served as a U.S. Marine for more than 10 years, with two combat tours in Iraq and various deployments to other countries as a combat engineer and weapons instructor. He also served as a platoon sergeant, battalion operations and training NCO, range coach and range safety officer. Rowley joined Leupold in 2009.

DiGregorio joined Leupold in 2007, taking the position of security lead. Also a former Marine (four years of service), DiGregorio was a casino security shift manager prior to joining Leupold.

“Top-notch service is critical for those who depend on their optics, whether they are on the battlefield, in a SWAT situation or at a shooting competition,” said Kevin Trepa, Leupold’s vice president of tactical sales and marketing. “Carol, J.R. and Steve have the experience and skill set needed to ensure customer service excellence, here in the U.S. and worldwide.”

Leupold’s Tactical Optics Division plans a number of new product introductions and upgrades in 2010. The Leupold® Tactical Optics line includes Mark 4® Close Quarters/Tactical (CQ/T®), Mid Range/Tactical (MR/T®), Long Range/Tactical (LR/T®) and Extended Range/Tactical (ER/T®) riflescopes; Mark 4 Prismatic® 1x14mm riflescope; Mark 4 tactical spotting scope; and tactical binoculars. Other products for the tactical market include Mark AR™ riflescopes, MX® and MXc™ flashlights, and Mark 4 mounting systems. In addition, Leupold has introduced the new DeltaPoint™ reflex sight for use on handguns, rifles and shotguns.

For more information on Leupold Tactical Optics, go to www.leupold.com.

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs more than 600 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Mark 4 and Golden Ring® sports optics are designed, machined and assembled. Leupold is a fifth-generation, family-owned company whose products are sold worldwide to military warfighters, law enforcement personnel, hunters, wildlife observers and competitive shooters. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; flashlights; mounting systems; and optical tools and accessories.

Contact:
Patrick Mundy (503) 526-1467 pmundy@leupold.com

Jeff Patterson (402) 437-6410 jeffp@swansonrussell.com

Leupold® Deploys Battlefield Upgrades for Mark 4® Riflescopes

Leupold® Deploys Battlefield Upgrades for Mark 4® RiflescopesBEAVERTON, Ore. – Leupold‘s Tactical Optics Division has upgraded its Mark 4® Extended Range/Tactical (ER/T®), Long Range/Tactical (LR/T®) and Mid Range/Tactical (MR/T®) riflescopes to give American warfighters and snipers an even greater edge on the modern battlefield. The upgrades also offer numerous optical advantages for hunters, competition shooters and other civilian shooting enthusiasts.

Primary upgrades include Leupold’s Xtended Twilight Lens System™, as well as options such as M5 0.1 mil windage and elevation adjustment dials, Horus reticles, front focal plane reticles and third-generation illuminated reticles. Selected options can be retrofitted for existing Mark 4 riflescopes, depending on model.

“These upgrades further enhance our field-proven line of Mark 4 riflescopes,” said Kevin Trepa, Leupold’s vice president of tactical sales and marketing. “Our mission to serve the unique needs of American warfighters and demanding civilian shooters continues as we develop precision optics to help them take maximum advantage of the reach and power of their rifles.”

New ER/T, LR/T and MR/T models feature the Xtended Twilight Lens System – Leupold’s best lens coating technology for low-light conditions. The system utilizes Leupold’s index matched glass with lens coatings designed to optimize the transmission of low-light wavelengths. As a result, shooters receive a crisper, brighter sight picture in dim light than ever before.

Following are key features of the available options:

* M5 windage and elevation adjustment dials have audible, tactile 1/10 (0.1) milliradian clicks to match range-estimating, mil-based reticle options. This allows fast and easy correction in the field, resulting in greater shooting precision.

* Horus reticles are mil-based and employ an advanced two-dimensional grid system that helps enhance both accuracy and ease of use. The fine grid marks do not obscure targets and thus allow rapid engagement, while the intuitive design can dramatically reduce training time. Horus reticle options include the H26, H27, H36, H37 and H58.

* Front focal plane reticles allow the operator to use the scope on any magnification while retaining the exact spacing of range-estimating reticle features (the reticle magnifies with the image). Consequently, the operator can accurately estimate range and calculate holdovers at all power settings.

* Leupold’s third-generation illuminated riflescope reticles advance the technology with an array of features designed to provide a user-friendly, intuitive system for fast target acquisition in tactical low-light situations. Third-generation illumination offers a 15 percent brighter reticle, eight different intensity settings (two compatible with night-vision equipment) and redesigned control dials to enhance ease of use.

While no single Mark 4 riflescope can be fitted with all the upgrade options, numerous variations exist and most models are capable of accepting multiple upgrades. To determine specific options available for particular scopes, contact Leupold Tactical Optics at 1-800-LEUPOLD.

Ready for deployment, Mark 4 ER/T, LR/T and MR/T riflescopes are waterproof, fog proof and shock proof. A 30mm maintube provides exceptional strength and allows for a wide range of windage and elevation adjustment. Exhaustive testing in the factory and field ensures durability. Flip-open lens covers are standard issue. Each scope comes in a matte black finish and is covered by the company’s Tactical Optics Warranty.

Leupold has offered precision optics for tactical applications since the 1985 introduction of Ultra riflescopes, which were designed to excel under the most extreme battlefield conditions. Today, more long-range Leupold Tactical Optics are in service with the U.S. military than any other brand. For more information on Leupold Tactical Optics, go to www.leupold.com.

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs more than 600 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Golden Ring® and Mark 4 optics are designed, machined and assembled. Leupold is a fifth-generation, family-owned company whose products are sold worldwide to military warfighters, law enforcement personnel, hunters, competitive shooters and wildlife observers. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; flashlights; mounting systems; and optical tools and accessories.

Contact:
Patrick Mundy, (503) 526-1467 or pmundy@leupold.com

Jeff Patterson, (402) 437-6410 or jeffp@swansonrussell.com

Leupold Rifle Scopes

Leupold Superfriends

The Leupold Superfriends protected the Northern City from all the types of creatures that could come out of the forest to destroy the peaceful lives of its citizens. Once again, the calm evening at the Leupold Hall of Optics was shattered when the report came in from the frantic mayor.” A monster deer is rampaging the city. Please help us with your ultra high performing optics, Leupold Superfriends!” he wrung his hands.

The Leupold Superfriends gathered around the display, watching the amazing forty story creature smash its antlers into the sides of buildings.

VX cracked his knuckles as he watched the destruction. “This deer thought it could sneak in under the cover of twilight, but it will be no match for my Xtended Twilight Lens System and  Light Optimization Profile. He won’t be able to hide from  my huge field of view.”

“That deer monster won’t stand a chance against us,” Rifleman agreed as he polished his Wide Duplex reticle. “It’s smashing things, but we’re accurate, durable, rugged and shockproof. No knocking us about cross country is going to take off our alignment. Right?” FX agreed while tapping on his virtually indestructible Diamond Coat 2 lens coating.

“To the Leupold Limo,” cried Rimfire. “It won’t stand a chance against our precision shots on small targets.”

The Superfriends filled the limo, their uniforms an elegant mix of matte black, satin black, gloss black and silver. Ultralight, being lighter than everyone else, stuck his head out the roof while those who had Ballistics Aiming Systems were firing up for their accurate, long range shots. They were ready for the deer monster.

When they arrived at the docks, the deer monster had made a mess of everything. Windows were broken, cars were upside down, people were running and screaming. The Superfriends got out of their limo, and Shotgun/Muzzleloader got close to the deer monster. He was ideally suited for fast, close-range action. Deltapoint Reflex stood beside him, his motion sensor activated.

The deer monster screamed out a challenge, and smashed a bus. People ran in fear as steam billowed out of the deer monster’s nostrils.

The Superfriends used their wide range of reticles and high performance optics to take out that deer. Handgun was fast and accurate, taking quick shots from around the corner of the smashed bus, while European-30 make quick metric shots, deadly into the deer’s heart. Competition took up his post on the thirtieth floor and with his extreme magnification, made incredibly precise shots into the center of the deer monster’s eye.

The deer monster was looking weakened. It screamed out a challenge that made the Superfriends cover their ears, and then it attacked them with its sharp hooves. It did a lot of damage. As they were about to fall back, Mark 4 showed up. His strengths of a red dot sight and flexibility of variable power made him good for everything from 50 to 700 meters to giant deer monsters. Tactical, dependable, with the reach and power and high performance of the Leupold Superfriends, the deer monster fell.

Once more, Leupold’s Superfriends had saved the city.

Leupold Names New CEO

LeupoldPortland, OR—The board of directors of Leupold & Stevens, Inc. is pleased to announce the appointment of Calvin Johnston as president and CEO effective July 19, 2010.

Johnston joins Leupold & Stevens from successful roles as president of Galls Division Aramark Corp., and group president/CEO of Russell Athletics. During his career he has developed a track record of leading teams to significant growth in sales and profitability.

Johnston earned his Bachelor of Arts degree from the University of Florida and his master’s degree in marketing and business strategy from Northwestern University.

Johnston succeeds Tom Fruechtel, who will retire from the company at the end of 2010. During Fruechtel’s 12 years as CEO of Leupold & Stevens, he put in place an outstanding executive team that successfully introduced numerous new products and significantly grew the sales and profits of the company. Leupold’s board of directors is confident that this same team, working under the leadership of Calvin Johnston, will take the company to new levels of growth and profitability.

Leupold & Stevens, Inc., the most prominent American-owned and -operated optics company, employs more than 600 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Mark 4 and Golden Ring® sports optics are designed, machined and assembled. Leupold is a fifth-generation, family-owned company whose products are sold worldwide to law enforcement officers, special operations military personnel, hunters, wildlife observers and competitive shooters. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; flashlights; mounting systems; and optical tools and accessories.

Contact:
Patrick Mundy (503) 526-1467 or pmundy@leupold.com

Leupold Drops Suit Against Zeiss

Portland, Oregon – Leupold & Stevens, Inc. has dropped its lawsuit against Carl Zeiss Optical, Inc. for patent infringement. The lawsuit alleges that Zeiss and two other defendants infringe on a patent that Leupold & Stevens holds involving True Ballistic Range® (TBR®) technology.

While Zeiss products do allow users to input ballistic groups and display holdover values at specific yardages, it has been determined that they do not incorporate an inclinometer to compensate for uphill/downhill shot angles. Therefore, they do not infringe on US Patent Number 7,654,029 owned by Leupold & Stevens, Inc.

Leupold & Stevens is a fifth-generation, family-owned company that employs over 600 American workers in its state-of-the-art facility near Beaverton, Ore. Leupold has manufactured a variety of optical and surveying instruments since opening for business in 1907, and its modern campus is currently where sport optics are designed, machined and assembled. Leupold manufactures a wide range of optics for the hunting and shooting, military and law enforcement, golf and observation markets.

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