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Hunting Clothing

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Russell L4 Two Layer Soft Shell Jacket

COLUMBUS, Georgia, July 20, 2011 — From a strong breeze to a blast of cold air, the L4 Two Layer Soft Shell Jacket will keep you warm and dry with extreme wind protection and moisture resistance.

Fashioned as mid/outer layer in the APXG2®system, this Realtree APTM camo jacket works great as an outer layer in low precip conditions or as a mid-layer with an APXG2 outer layer in extreme cold conditions. Multi-direction stretch fabric allows movement in any position without constriction. The quiet, abrasion-resistant fabric with micro-fleece lining provides extreme comfort and protection from wind exposure. Bonded zippers and pockets provide less stress where stitching could degrade the structure of the fabric. Available this fall.

www.russelloutdoorsgear.com

Contact:
Dodd Clifton (800) 992-9968 Email: pr@realtree.com

Milwaukee® M12™ Heated Jacket Available in Realtree AP™ Camo

Milwaukee- Electric Tool Corporation is expanding the industry’s largest sub-compact battery system with the M12™ Realtree AP™ Heated Jacket to be available this fall. Coupled with Milwaukee innovation and powered by RED LITHIUM™ battery technology, the Realtree AP camo jacket provides unmatched performance for the outdoorsmen.

Thanks to its compatibility with the entire line of M12™ professional power tools, users can utilize the same battery they’ve used all day on the jobsite for a weekend of hunting or fishing. Features include a special fabric blend to reduce noise during movement, a concealed heat controller and a back tag patch to visibly display hunting licenses.

Designed with best-in-class durability, the jacket will actively warm the body and stimulate blood circulation in even the coldest conditions. Hidden in a sleek back pocket, which can now expand to hold an XC battery, the M12™ RED LITHIUM™ battery delivers superior runtime, with up to six hours of continuous heat on a single battery charge.

Providing unparalleled warmth and comfort, the new heated jacket utilizes three carbon fiber heating zones, positioned in key areas, to warm the user’s core. This durable heating element can be set to high, medium, or low with a simple touch of a button. The controller for the M12™ Realtree AP™ Heated Jacket is concealed just inside the lapel so that the blinking light of the controller is not visible while the user is trying to blend in to his or her surroundings. The heated jacket is also water- and wind-resistant to provide comfort and durability in harsh environments.

Available this fall.

$199.00 (includes: jacket, (1) red lithium battery, battery controller and 30 minute charger) suggested retail price point for the jacket only will be $149.00 (includes: jacket and battery holder)

Scent Shield S3 Bamboo Baselayers in Mossy Oak Break-Up Infinity

CANNON FALLS, MN – Any superior foundation begins with a solid base. Scent Shield new S3 Camo Bamboo Base Layer is what gives you the competitive edge for any game.

The benefits of Bamboo clothing are nearly limitless. Being an excellent organic choice, it is a much better selection than cotton. It is naturally antibacterial and hypoallergenic and is grown without the use of chemicals or pesticides. Bamboo is very quick to absorb moisture, keeping you dry and odor free. Pure Bamboo clothes dry up to twice as fast as cotton clothes, and the texture resembles that of silk. This very versatile fabric can be worn year round as they keep you cool in the summer and warm in the winter. S3 antimicrobial technology also aids in odor control as it wicks moisture away from the body.

The NEW S3 Bamboo Baselayers feature:

• 4 Direction Stretch™ comfort
• S3™ antimicrobial technology to aid in odor control
• Wicks moisture away from body
• Bamboo Fabric provides natural anti-microbial properties
• Mesh stretch panels in back allow air to escape and shirt to stretch in high tension area
• Pant has elasticized waistband with boxer style front fly
• Fabric feels soft and comfortable next to skin
• Created from a sustainable natural resource
• Sizes: M – 2XL

For more information on the ScentBlocker product line and complete scent elimination process, log on to www.scentblocker.com.

Robinson Outdoors produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries and Mossy Oak Properties.

Contact:
Madi Salisbury
Robinson Outdoors
Ph: 800-397-1927
msalisbury@robinsonoutdoors.com

Browning Introduces New Bird’N Lite® Upland Apparel for 2011

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Bird n Lite Jacket

Bird n Lite Strap Vest
JPG (lo-res) – JPG (hi-res)
JPG (lo-res) – JPG (hi-res)
MEDIA INQUIRIES
Contact: Paul Thompson
(801) 876-2711 ext. 3229
FOR IMMEDIATE RELEASE
January 2011

Browning Introduces New Bird’N Lite® Upland Apparel for 2011

Morgan, Utah – For 2011, Browning will introduce the new Bird’N Lite® Upland line of outdoor apparel that features a weight distribution system that incorporates shoulder straps, fully adjustable side straps and a padded adjustable waist belt to help distribute a load of birds higher and balances weight between hips and shoulder for more comfort.

A Browning Bird’N Lite Lite Jacket and Vest will be offered as well as a Pant and Bird’N Lite Strap Vest. All are constructed of rugged, lightweight cotton/polyester shell fabric in Khaki color with Blaze Shoulder overlays.

The Bird’N Lite Strap Vest utilizes the patented Bird’N Lite Technology load bearing system that distributes the weight of heavy loads, making walking all those miles while upland hunting much more comfortable. It features a front-loading blood proof game bag with load stabilizing strap. Lined handwarmer pockets are behind shell pockets. Suggested Retail, $140.00.

The Bird”N Lite Jacket features oversized shell pockets with internal shell loops and snap closures. It also has lined handwarmer pockets behind shell pockets, a zipper front, water bottle pockets and front-loading blood proof game bag. A transmitter pocket with antenna loop is also featured. Suggested Retail $162.00.

All Bird’N Lite apparel will be offered with Pheasants Forever embroidery as an option. New Bird’N Lite Vest, Suggested Retail, $116.50 and Bird’N Lite Pant, Suggested Retail, $81.00.

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Sitka Gear Introduces Contrail

NAPA, CA. Sitka Gear, introduces the new Contrail Shirt. When you are traversing a ridge top where the wind chill is a whipping 10 degrees Fahrenheit you don’t want to be lugging a bulky jacket for wind protection. The Contrail Shirt incorporates stitch-less/welded seams with an extremely breathable 4-Way stretch fabric, to make it lightweight enough you will not even know you have it on, while still being 100% windproof and durable.

In addition to the aggressive design, Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE® OPTIFADE® Concealment, the first-ever concealment based on the science of animal vision.

Contrail Shirt Features
GORE® OPTIFADE® Concealment Open Country pattern
Stitchless/Welded Seams
4-Way Stretch Fabric
100% Windproof
Available in sizes ranging from Medium to 3XL
Suggested Retail Price $199

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, www.optifade.com.

Contact:
Jeff Bergmann (763) 232-5452 or Jeff@providencemarketinggroup.net

Dream Season® Early Season™ Apparel Features Xtreme Lightweight Technology

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Robinson Outdoors-DS EARLYSEASON JACKET MOBUI

Robinson Outdoors-DS EARLYSEASON PANT MOBUI
JPG (lo-res) – JPG (hi-res)
JPG (lo-res) – JPG (hi-res)
FOR IMMEDIATE RELEASE
January 2011
FOR MORE INFORMATION:
Madi Salisbury
Robinson Outdoors
800-397-1827
msalisbury@robinsonoutdoors.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

Dream Season® Early Season™ Apparel Features Xtreme Lightweight Technology

CANNON FALLS, MN – From pre-season through mid-season or in Southern climates, hunters not only need to worry about scent control but also heat and humidity. Selecting the proper outer garment with scent control is key to your comfort and success. The XLT™ Early Season is the ultimate choice for System Layer Three when the temperature rises and you want to drop an early season trophy.

The XLT™ (Xtreme Lightweight Technology) utilizes ScentBlocker® Activated Carbon fused between super-soft outer fabric and embossed inner lining to create a single layer that is lightweight, breathable and comfortable. 4 Direction Stretch™ provides superior comfort, fit and freedom of movement. The inherent multi-direction stretch also allows maximum breathability. S3® antimicrobial technology helps keep the garment smelling fresh longer.

Dream Season® Early Season™ gear features:

  • ScentBlocker® SPF 50 activated carbon with increased carbon loading
  • S3® antimicrobial technology to aid in odor control
  • XLT™ Xtreme Lightweight Technology
  • 4 Direction Stretch™ comfort
  • Wicks away moisture from the body
  • BodyLock™ collar, cuffs, waist and ankle
  • Jacket features innovative safety harness slit in back for easy attachment and concealment
  • Adjustable/removable armguard to fit right or left
  • Diamond crotch gusset for maximum mobility
  • Contoured seat and knees
  • Sizes: M-3XL
  • Mossy Oak Break-Up® Infinity™

For more information on the ScentBlocker product line and complete scent elimination process log on to, www.scentblocker.com.

Robinson Outdoors produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries and Mossy Oak Properties.

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IT’S NOT A PASSION. IT’S AN OBSESSION

SHE VINTAGE CAMO HOODIE – CASUAL WARMTH

VintageHoodie_3025_4030_01SHE Outdoor Apparel brings a popular sportswear design to their Camo Collection, the Vintage Hoodie. The roomy hooded pullover is ideal for afternoons in the woods or around the campfire.

The pre-distressed Vintage hoodie has exposed coverstitch styling with deep kangaroo hand pockets accented with brown trim. Contrast color blocking on the hood as well as the cuffs and waistline give the hoodie feminine style.

SHE’s “S” logo is embroidered on the chest and the hood has a draw cord. The 430-gram polyester and cotton brushed back fleece will keep her warm on mild days and evenings. The SHE Vintage Hoodie is available in Realtree AP HD, sizes XS-XXL and retails for $40.

SHE Outdoor Apparel is a Texas-based company that designs and produces the highest quality women’s outdoor clothing in safari, upland, camouflage, shooting, adventure and lifestyle collections. For more information about SHE Outdoor Apparel, visit www.shesafari.com.

Browning Announces the Return of Hydro-Fleece Waterproof Apparel

Browning Announces the Return of Hydro-Fleece Waterproof Apparel Print E-mail

Hydro Fleece Prima Loft Bib

Hydro Fleece Prima Loft Jacket

Hydro Fleece PrimaLoft Parka

Hydro Fleece Soft Shell Jacket
MEDIA INQUIRIES
Contact: Paul Thompson
(801) 876-2711 ext. 3229
FOR IMMEDIATE RELEASE
January 2011

Browning Announces the Return of Hydro-Fleece Waterproof Apparel

Morgan, Utah – For 2011 Browning is excited to announce the return of Hydro-Fleece – the original waterproof fleece pioneered by Browning in 1993 to give hunters ultra-quiet, waterproof clothing to keep them warm and dry. New innovations and state-of-the-art fabrics make the re-introduction of Browning Hydro-Fleece better than ever. The new softer, quieter Hydro-Fleece fabric has an improved water shedding treatment on the fabric surface and also features Browning’s new HMX™ bi-component waterproof and breathable outer shell fabric with OdorSmart™ anti-microbial lining that helps control the bacteria that causes human odor. New insulated models feature ultra-warm, quiet and lightweight PrimaLoft® Sport insulation that provides the highest warmth-to-weight ration of any synthetic insulation.

New updated Hydro-Fleece models will include a PrimaLoft® Parka, Jacket, Bib and Pant as well as a Hydro-Fleece Soft Shell Jacket and Pant. 3-layer Hydro-Fleece Soft Shell models add a new dimension with a form-fitting design to minimize weight and bulk. The 3-layer fabric features new Hydro-Fleece fabric on the outside with smooth, fully-taped knit lining on the inside for ease of movement. All will be offered in the Mossy Oak Break-Up Infinity camo pattern.

Hydro Fleece PrimaLoft Parka, Suggested Retail, $300.00, PrimaLoft Jacket, Suggested Retail, $268.00 and PrimaLoft Bib Suggested Retail, $210.00. Hydro-Fleece Soft Shell Jacket Suggested Retail, $232.00, Soft Shell Pant, Suggested Retail, $198.00.

Browning Announces Return of Hydro-Fleece Waterproof Apparel

Morgan, Utah – For 2011 Browning is excited to announce the return of Hydro-Fleece – the original waterproof fleece pioneered by Browning in 1993 to give hunters ultra-quiet, waterproof clothing to keep them warm and dry. New innovations and state-of-the-art fabrics make the re-introduction of Browning Hydro-Fleece better than ever. The new softer, quieter Hydro-Fleece fabric has an improved water shedding treatment on the fabric surface and also features Browning’s new HMX™bi-component waterproof and breathable outer shell fabric with OdorSmart™ anti-microbial lining that helps control the bacteria that causes human odor. New insulated models feature ultra-warm, quiet and lightweight PrimaLoft®Sport insulation that provides the highest warmth-to-weight ration of any synthetic insulation.

New updated Hydro-Fleece models will include a PrimaLoft®Parka, Jacket, Bib and Pant as well as a Hydro-Fleece Soft Shell Jacket and Pant. 3-layer Hydro-Fleece Soft Shell models add a new dimension with a form-fitting design to minimize weight and bulk. The 3-layer fabric features new Hydro-Fleece fabric on the outside with smooth, fully-taped knit lining on the inside for ease of movement. All will be offered in the Mossy Oak Break-Up Infinity camo pattern.

Hydro Fleece PrimaLoft Parka, Suggested Retail, $300.00, PrimaLoft Jacket, Suggested Retail, $268.00 and PrimaLoft Bib Suggested Retail, $210.00. Hydro-Fleece Soft Shell Jacket Suggested Retail, $232.00, Soft Shell Pant, Suggested Retail, $198.00.

Contact:
Paul Thompson pault@browning.com

Sitka Gear’s Merino Line Excels in Comfort

The Key to Comfort and Odor Resistance Begins With the Merino Line

NAPA, CA. Sitka Gear, has introduced its latest line of high performance gear for the serious hunter, its Merino line. The benefits of Merino Wool have long been appreciated and used in high performance athletic wear and used in activities such as, running, hiking, skiing and cycling.

Since this material is naturally odor resistant, it is an ideal fit for hunting. Merino is also excellent at regulating body temperature, especially worn directly against the skin. The wool provides some warmth, without overheating the wearer and also wicks moisture making it comfortable against the skin.

The Merino line will have the following features:

• Wicks moisture away from skin
• High heat to weight ratio
• Natural lanolin provides anti-bacterial protection
• 100% Merino Wool
• Available in GORE® OPTIFADE® Concealment Open Country, Forest pattern, and Charcoal
• Available in sizes small to 3XL for Open Country or Forest and medium to 2XL for Charcoal

Items in the Merino line will include the Core Zip T, Core Bottom, Beanie and Liner Glove.

Suggested Retail Prices
• Core Zip T: $119 (Charcoal) $129 (Open Country or Forest)
• Core Bottom: $119 (Charcoal)
• Beanie: $29
• Liner Glove: $35 (medium to XL)

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE® OPTIFADE® Concealment, the first-ever concealment based on the science of animal vision. The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment. The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, www.optifade.com

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