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Costa Rolls Out The Watery Rave

costaDaytona Beach, FL – Costa Sunglasses is on a mission: to protect and preserve the planet’s sustainable fish habitats around the world. To further its cause, Costa recently launched The Watery Rave blog (www.thewateryrave.com), to share stories of heroic conservation efforts and epic fishing adventures happening across the globe.

Costa will use the blog to chronicle and share important conservation stories happening now, and invite others to join the discussions and spread the word. From developing the film, Currents of Belize, about the rapidly changing Belizean coastline and the people who cherish it most, to partnering in a five-year permit tagging initiative in Florida with the Bonefish Tarpon Trust, Costa works to raise awareness about jeopardized fish habitats and spark conservation efforts as a result.

“The Watery Rave is a collection of stories that need telling – stories we hope will be shared so more people join the call to action to protect sustainable sport fishing environments for future generations to enjoy,” said Al Perkinson, Vice President of Marketing for Costa Sunglasses.

The Watery Rave will also look for epic fishing adventures taking place around the world, like when Costa pro Chris Fischer and his Ocean crew set out in the Pacific to tag and release 4,000 pound great white sharks to collect crucial scientific research about the fish population. From Guyana, South America, to Labrador, New Foundland, Costa plans to chronicle new conservation adventures, as well as look to The Watery Rave’s readers to share their own stories.

“Although we’ll be journaling from our around-the-world experiences, The Watery Rave is more about sharing everyone else’s adventure stories,” said Perkinson. “We see this site as a place where we can connect with people from the four corners of the Earth about new places to see, places to protect and places to experience incredible fishing.”

About Costa™
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s Web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costadelmar.com, on Twitter @CostaSunglasses, or on The Watery Rave blog.

Contact:
Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)
liza@fullcirclepr.com

Costa Gets Cheeky With New Sunglasses

Daytona Beach, Florida – Sophisticated performance meets aggressive sport style with Costa’s new Cheeca sunglasses. Available in retail outlets and Costa’s online store now, Cheeca features a large, classic wrap fit with a stylish mid temple mounting.

Named for Cheeca Lodge, one of the best places in the Florida Keys to fish for bonefish, tarpon and permit, Cheeca comes in tortoise and black frame colors, as well as new color combinations white/tortoise and black/coral. The nylon frames feature Costa’s new revolutionary anti-rocking hinge, the most advanced spring hinge available today. In addition to providing an even more comfortable fit, the anti-rocking hinge significantly increases durability and virtually eliminates movement between the frame front and temple.

The sunglasses are available in the Costa clear 580™ lens technology. Costa’s 580 lenses block yellow light, and are superior in cutting glare, enhancing vision and protecting against harmful UV rays, so outdoors and angling enthusiasts can see more clearly.

“Cheeca’s going to be the ‘go to’ sunglass this year,” said Chas MacDonald, president of Costa sunglasses. “It’s got the fit, the performance and the style all in one – it’s an essential piece of gear for serious adventurers.”

Each pair of Costa sunglasses are hand built in Costa’s home base in Florida, and come with a lifetime warranty against manufacturer’s defects. As part of Costa’s ongoing commitment to protecting the Earth’s fisheries, a portion of proceeds from sunglass sales this year will benefit the Bonefish Tarpon Trust’s Project Permit, an initiative to tag 6,000 permit this year in Florida and the Caribbean for research and scientific study.

Cheeca retails from $149 to $249 depending on lens selection, and is also available in an Rx option through one of Costa’s authorized optical labs. Visit Costa online for a retail outlet locator and the company’s online store.

About Costa®
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology, unparalleled fit and durability, and a lifetime warranty against manufacturer’s defects on all of its products. Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

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