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Mossy Oak Partners with Vantage Point Concepts to Create Mossy Oak Graphics®

FOR IMMEDIATE RELEASE
January 2011
FOR MORE INFORMATION:
Mike Brinich
Director of Communications
248-292-0879
mbrinich@qvmllc.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

AUBURN HILLS, MI – Vantage Point Concepts, LLC, a leading manufacturer of premium digital graphics, and Mossy Oak® today announced a partnership, which makes Vantage Point the exclusive manufacturer of vinyl products for Mossy Oak. The products will be sold under the brand name Mossy Oak Graphics® and will be available through various dealers, retailers and online outlets.

“Everyone at Mossy Oak is very excited about this branded partnership,” said Chris Paradise, Sr. VP and Chief Sales Officer for Mossy Oak. “We set out to establish a fresh, new approach to this category that enables both Mossy Oak and Vantage Point to thrive together with our individual strengths in the market. One thing for sure, Vantage Point will bring a consistent, cost effective and long term approach to this category and that we are looking forward to.”

“We are proud to partner with the premier camouflage brand and a leader in the outdoor industry,” said Lee Skandalaris, President of Vantage Point Concepts. “When we began meeting with Mossy Oak, it quickly became apparent we shared a common vision—a passion for the outdoors, a spirit of innovation and a desire to create industry-leading camouflage graphics for sportsmen.”

Mossy Oak Graphics will usher in a new era of innovation in the camouflage graphics industry, introducing several new product features never before seen in the industry. For the first time, camouflage kits for everything ranging from trucks, boats and ATVs, to guns, will come pre-cut for easy, quick installation. All Mossy Oak Graphics products will use 3M™ premium cast vinyl materials, an industry first that will eliminate shrinking, bubbling and peeling associated with conventional brands. Mossy Oak Graphics’ insistence on using the highest quality materials results in an industry leading seven-year durability rating and five-year warranty against fading. Finally, Mossy Oak Graphics has created a new product category, partnering with some of the outdoor industry’s most renowned photographers and wildlife artists to offer wall graphics depicting breathtaking wildlife.

“It all starts with premium vinyl material that has a durability rating up to five years longer than anything else currently used in the camouflage graphics industry,” commented Skandalaris. “Our high-quality material combined with state-of-the-art manufacturing processes developed specifically for Mossy Oak Graphics, allows us to deliver products that are easy to install, extremely durable and maintain the integrity of Mossy Oak’s world-famous patterns.”

Mossy Oak Graphics will offer Mossy Oak’s complete line of camouflage patterns on a wide variety of high-quality vinyl products, including: full camouflage kits for automobiles, boats, and ATVs, as well as rocker kits, bug shields, window visors, camouflage gun kits, decals and camouflage rolls.

See Mossy Oak Graphics on a Dodge Ram Truck at the SHOT Show, Mossy Oak booth #11029. For more information, log on to www.mossyoakgraphics.com or call 888-449-6558.

Vantage Point Concepts, LLC, produces official licensed products of Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries and Mossy Oak Properties.

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