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Bushnell

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Bushnell Expands its No-Risk Money Back Guarantee

JPG (lo-res) – JPG (hi-res)
FOR IMMEDIATE RELEASE
January 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Expands its No-Risk Money Back Guarantee

Overland Park, Kan. Bushnell Outdoor Products, an industry leader in high performance sports optics for more than 60 years, has expanded its Bulletproof Guarantee to include several leading lines of binoculars, riflescopes and spotting scopes and its entire line of hunting laser rangefinders. With the peace of mind that comes from a no-risk, money-back guarantee, consumers can choose Bushnell with added confidence.

Originally introduced with the Legend Ultra HD binocular product line in 2011, Bushnell guaranteed that if customers were not completely satisfied with the product, the company would buy it back, no questions asked for up to one year from the original date of purchase.

For 2012, Bushnell has expanded the Bulletproof Guarantee to cover the Elite, Excursion EX, Legacy WP, Legend Ultra HD and Trophy XLT families of binoculars; Elite, Legend Ultra HD and Trophy XLT families of riflescopes and spotting scopes; and all hunting laser rangefinders.

“At Bushnell performance is everything, and our new Bulletproof Guarantee lets consumers validate that firsthand,” said Phil Gyori, Bushnell Outdoor Products executive vice president of marketing. “Consumers have trusted Bushnell to deliver quality and dependable products for more than 60 years. Now they can try Bushnell risk-free, knowing that we are so confident in our products we stand behind them 100 percent,” added Gyori.

For more information about the Bushnell Bulletproof Guarantee, visit ______________. To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

Sport 850 Laser Rangefinder – Bushnell’s Sport 850 Laser Rangefinder Offers Performance And Value


202205 Sport 850LRF
JPG (lo-res) – TIF (hi-res) JPG (lo-res) – TIF (hi-res)
FOR IMMEDIATE RELEASE
December 2011
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Sport 850 Laser Rangefinder Offers Performance and Value

Overland Park, Kan. –Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced the Sport 850 laser rangefinder. The popular laser rangefinder offers high-performance and a host of valuable features for hunters and shooters.

At the push of a button, the Sport 850 quickly acquires distances from five to 850 yards (or meters) with the +/- one-yard accuracy hunters have come to expect from Bushnell. Featuring four power magnification, fully multi-coated optics and a 430-foot field of view, the Sport 850 provides a crisp, clear view, even in low light conditions.

This rugged, rainproof unit is lightweight and compact, making it versatile and easy to carry in a pocket or pack. With its anti-slip, sure-grip finish, the Sport 850 is designed for convenient one-hand operation. Featuring a posi-thread battery door for long-term reliability and built-in tripod mount, the Sport 850 includes a neck strap, carrying case and battery.

The Sport 850 laser rangefinder is available in a charcoal finish for an MSRP of $179.99. For more information about the Bushnell Sport 850 laser rangefinder, visit the product page online.

To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

For Sale: $680BUS-204124previously returned. By Webyshops.com

For Sale: $680BUS-204124previously returned.
To purchase call 800-851-9329 or email info@webyshops.com.

Bushnell Scout 1000 ARC Laser Rangefinder

COLUMBUS, Georgia — This laser rangefinder by Bushnell features advanced ballistic technology to put you on target with an unparalleled level of precision. The Scout 1000 ARC Laser Rangefinder boasts ARC (Angle Range Compensation) to give you the exact distance to your target, plus the “shoots-like” yardage in Bow mode and bullet-drop/holdover data in Rifle mode. This super-compact laser rangefinder, available in Realtree AP ™, is super easy to use giving you an accurate reading within a split second.

Features:
• Built-in digital inclinometer measures angles from -60 to + 60° with +/- 1° accuracy
• Pocket-size ergonomic design with textured rubber grip
• 5x Magnification
• Bow Mode – provides true horizontal distance from 5-99 yards
• Rifle Mode – provides bullet-drop/holdover in inches
• BullsEye, Brush and Scan Modes
• RainGuard® HD
• Range: 5 – 1000 yards
• Includes carrying case, battery and neck strap
• Posi-thread battery door

Contact:
Dodd Clifton
Phone: (800) 992-9968
Email: pr@realtree.com

New Bushnell Legend Ultra HD Compact Binoculars Offer Optical Quality in Convenient Size

Overland Park, Kan. - Bushnell Outdoor Products, an industry leader in high-performance optics for more than 60 years, has introduced two new compact models to its Legend Ultra HD binocular line. Now all of the great features that have made the Legend UHD binoculars best-in-class are available in a compact, ergonomic design.

The new 8x 26mm and 10x 26mm Legend Ultra HD binoculars feature wide-angle BaK-4 porro prisms for incredible edge-to-edge sharpness and detail. Bushnell enhances each viewing experience with its fully-multi coated lenses to maximize light transmission and deliver superior brightness.

With a 100 percent waterproof and fog-proof construction and a textured, non-slip rubber armored housing, the Legend UHD Compact is adventure-ready. Top that with the patented RainGuard HD permanent lens coating and this binocular is designed to withstand the toughest tests from Mother Nature.

Weighing less than one pound, the Legend UHD Compact is easy to carry, and its ergonomic design makes it a great option for all-day use. In addition, the large center focus knob makes it easy to focus and twist-up eye cups allow for quick eye relief adjustment.

The Legend UHD Compact includes a premium carry case, neckstrap and microfiber lens cloth. The 10x 26mm is available for an MSRP of $182.95 and the 8x 26mm is available for $157.95.

For more information the new Legend Ultra HD Compact Binoculars, visit the product section online. To learn more about Bushnell Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Contact:
Mike Capps
573-898-3422
mcapps@howardcommunications.com

Paul Arnhold
Bushnell Outdoor Products
913-752-6105
parnhold@bushnell.com

MEDIA WEBSITE:
www.howardcommunications.com

Bushnell Offers the DOA Advantage to Slug Gun Hunters with a New Series of Trophy XLT Riflescopes

Overland Park, Kan. – Bushnell Outdoor Products is now offering the extended-range precision of its popular DOA (Dead On Accurate) reticle to the vast number of slug gun hunters. The new Trophy XLT DOA 200 riflescopes help hunters improve their accuracy at longer ranges and increase their success rate.

The new Trophy XLT slug gun riflescope features the patented DOA 200 reticle, helping hunters take the guesswork out of holdover when shooting slugs. Based on a 100-yard zero, shooters can quickly pick the appropriate aiming point for shots at 50, 100, 150 and 200 yards, after ranging the distance to the target.

Trophy XLT scopes feature fully multi-coated lenses that provide 91 percent light transmission for ultra-bright images during those important moments between almost dark and dark. The waterproof, fog proof and shock proof scopes are pre-fitted with a set of Butler Creek flip-open scope covers to provide a layer of optical protection during storage and transport. With features such as the one-piece, dry nitrogen-filled tube, a fast-focus eyepiece, and ¼ MOA fingertip windage and elevation adjustments, the benefits of the Trophy XLT line are now available to slug gun owners.

To learn more about the Bushnell Trophy XLT DOA 200 riflescopes, visit the product page online. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Contact:
Mike Capps
573-898-3422
mcapps@howardcommunications.com

Paul Arnhold
Bushnell Outdoor Products
913-752-6105
parnhold@bushnell.com

MEDIA WEBSITE:
www.howardcommunications.com

12×50 Fusion 1600 ARC Binocular – Bushnell Adds 12×50 Model To The Fusion 1600 ARC Binocular Line


Fusion 1600 ARC
FOR IMMEDIATE RELEASE
January 2011
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

Overland Park, Kan. — In 2010, Bushnell introduced the Fusion 1600 ARC laser range finding binoculars. The product was an instant hit with consumers who wanted quality optics with the latest in laser range finding technology, and was later named Optic of the Year in the 2011 NRA Golden Bullseye Awards, presented by American Rifleman Magazine.

In 2011, Bushnell has added a 12x 50mm model for extended-range glassing. The Fusion features BAK-4 roof prisms, a built-in battery life indicator, twist-up eyecups, and fully multi-coated optics. Its fully waterproof design meets IPX7 waterproof specifications, and the patented RainGuard® HD coating beads up moisture and prevents fogging, guaranteeing a clear view on unclear days.

The built in laser rangefinder measures distances from 10-1,600 yards, with +/- one-yard accuracy. It features ARC (Angle Range Compensating) technology, which calculates the angle to the target – from -90 to +90 degrees – and provides the “hold over” range for rifle shooters and the true horizontal distance for bow hunters. The Fusion offers five different modes of operation, including the Brush, BullsEye and Scan viewing modes and Bow and Rifle shooting modes.

An additional key feature is the Variable Sight-In Distance capability, also known as VSI™. In rifle mode, 100, 150, 200 and 300 yard sight-in distances are available to accommodate different shooting styles and preferences. Users can also choose between inches and MOA for holdover on longer shots.

The display incorporates state-of-the-art Vivid Display Technology™ for improved light transmission and resolution. With four adjustable intensity settings and high contrast, the Fusion provides legible distance readings in every light condition.

The Fusion 1600 ARC 12x 50mm laser range finding binoculars include a battery, neck-strap and carrying case for a suggested retail price of $999.99.

SKU #201250
FOV (ft@1000 yds) 252 ft @ 1000 yards
Magnification 12x
Exit Pupil 4.2 mm
Objective 50 mm
Eye Relief 16 mm
Weight 32.7 oz.
Battery CR-123

For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 800-423-3537

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas.  Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Uncle Mike’s®, Millett®, Hoppe’s®, Butler Creek®, Cébé®, Final Approach® and Simmons® brand names.  For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Bushnell Offers Elite Series Handgun Scope


E6240 Elite Series Riflescopes

E6241 Elite Series Riflescope
FOR IMMEDIATE RELEASE
January 2011
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105/ parnhold@bushnell.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

Overland Park, Kan.. — The Bushnell Elite series handgun scope offers pistol and revolver shooters a tough, high quality scope designed to handle the heavy recoil of hunting loads.

The scope is forged from tough T5056 aluminum and built to withstand heavy use. The multi-coated lenses feature Ultra Wide Band (UWB) Coating, providing optimum brightness, true color across the light spectrum and constant light transmission of 90 percent.

Purged using Argon gas, the Elite series scopes are 100 percent waterproof and fog proof. Benefits of Argon-purging include a lesser likelihood of dissipation from the scope body, due to the large atom size, and the gas doesn’t create chemical reactions that can result in the corrosion or degradation of seals. The handgun scope also features the patented RainGuard® HD lens coating, a permanent, water-repellant coating that causes moisture to bead up and scatter less light, allowing the scope to perform in inclement weather.

The Elite handgun scope is available in a 2-6x 32mm configuration with 20 inches of constant eye relief, making it ideal for handguns with heavy recoil. It is available in either matte black or silver with a suggested retail price of $299.99.

For more information about Bushnell Products visit www.bushnell.com or call 800-423-3537.

Bushnell Establishes The Bill McRae Annual Lifetime Achievement Award for Excellence in Optical Journalism

MEDIA INQUIRIES:
Mike Capps
(573) 898-3422
E-mail: mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
FOR IMMEDIATE RELEASE
January 19, 2011

Overland Park, KS. — Bushnell has established an annual award for members of the media to recognize excellence in optical journalism. The award will bear the name of long time outdoor writer Bill McRae, who is widely regarded as one of the most knowledgeable optics writers in the industry.

Bill has spent his career testing and writing about sport optics, as well as mentoring young writers and industry people, sharing his knowledge of not only optics, but journalism, photography and the outdoor world.

To further honor Bill, Bushnell has established an annual scholarship of $7500.00 at the University of California, Davis for students who will pursue careers in the optics field. UC Davis views the Bill McRae scholarship as precedent setting, because it will be the first corporate sponsored scholarship at this school named for an individual.

“We’re excited about the opportunity to recognize Bill for all he has contributed to the optics field and to the outdoor community”, said Blake Lipham, President and CEO of Bushnell Outdoor Products. “Bill’s honest and fair evaluations have helped us to continually refine our standards and build better quality optics for our consumers. It is with great pleasure that I am proud to announce the first Bushnell Bill McRae Annual Lifetime Achievement Award going to our friend, Bill McRae.”

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Night Vision Optics – Bushnell Brings Color To Night Vision Optics

Overland Park, Kan.Bushnell night vision optics are popular for scouting and wildlife watching, allowing viewers see into the dark undetected, without spooking game. The only drawback for some people is that the image has a green hue and there is a lack of contrast, so images are not always sharp and depth perception is difficult.

The new 3×32 Digital Color NightVision monocular from Bushnell solves both problems. The new monocular uses a Color CCD Sensor and a digital color LCD screen to turn night into day. With some ambient light, color can easily be detected and in pitch black, stripes of an animal are detectable where previously not possible.

The unit features true 3x magnification with a field of view of approximately 70 feet and a range of nearly 300 feet.

The Bushnell Digital Color NightVision monocular works great not only for wildlife viewing, but for night fishing, camping, boating, caving, security and surveillance, search and rescue and nighttime navigation – any time you need to clearly see into the night without a flashlight.

The Bushnell Digital Color Night Vision monocular sells for a suggested retail price of $299.

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.


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