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Bushnell Receives Two Outdoor Life Gear Test Great Buy Awards


Legend Ultra HD 3-9x 50mm

Legend Ultra HD 10x 25mm
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Legend Ultra HD 10x 25mm Compact Binocular
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Legend Ultra HD 3-9x 50mm
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Press Release Word Doc
FOR IMMEDIATE RELEASE
May 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com of branded consumer products based in Overland Park, Kansas. Bushnell Out

Bushnell Receives Two Outdoor Life Gear Test Great Buy Awards

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has been awarded with twoOutdoor Life Great Buy awards. The new Legend Ultra HD 3-9x 50mm riflescope and Legend Ultra HD 10x 25mm folding compact binocular earned the Great Buy awards in the riflescope and mid-size binocular categories, respectively.

Each winter the Outdoor Life test team gathers to evaluate the newest rifles, shotguns and hunting optics for its annual gear test. The Optics Test includes four categories: riflescopes, full-size binoculars, mid-size binoculars and spotting scopes. Each optic is rated based on optical quality, mechanical precision, low-light performance and through a subjective evaluation. Within each category, the optic with the highest cumulative scores earns the Editor’s Choice award, and the top price/value scoring optic gets the Great Buy award. As a result of the 2012 Optics Test, Bushnell received Great Buy awards for the following products from the Legend Ultra HD family.

The fully multi-coated Legend Ultra HD 3-9x 50mm riflescope delivers 89 percent light transmission for a clear, crisp sight picture. Each riflescope in the Legend Ultra HD family isconstructed with a durable yet sleek one-piece tube and offers 100 percent waterproof, fog proof and shockproof performance. Protected with the patented RainGuard HD lens coating, the permanent, water-resistant lens coating causes moisture to bead up and scatter less light, making the Legend riflescope an all-weather performer.

The new Legend Ultra HD 10x 25mm folding compact binocular features wide-angle BaK-4 roof prisms for incredible edge-to-edge sharpness and detail. Bushnell enhances the viewing experience with its fully-multi coated lenses to maximize light transmission and deliver superior brightness. Built with a magnesium chassis and wrapped in a non-slip, rubber-armored housing, the Legend UHD compact is 100 percent waterproof and fog-proof. Add to that the RainGuard HD water-repellant technology and you have a high-quality compact binocular ready to perform, rain or shine.

For more information about the Legend Ultra HD riflescope andbinocular product lines, visit the product pages online. To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.comor call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach®and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Bushnell Outdoor Products Announces Agreement to Acquire Primos

Bushnell Outdoor Products Announces Agreement to Acquire Primos

April 2012

Overland Park, Kansas. -Bushnell Outdoor Products, a worldwide leader in sports optics, premium eyewear, and outdoor accessories and MidOcean Partners, a leading middle market private equity fund, announced today that Bushnell has agreed to terms to purchase Primos Hunting of Flora, Miss. The companies expect to complete the transaction (terms not disclosed) within 30 days.

With the introduction of handmade calls in 1976, Will Primos established a brand that is now among the most well known in the hunting industry. With more than 35 years of experience developing some of the industry’s leading game calls, today the Primos product line also includes blinds, scent eliminators, game scents and attractants, and a variety of other hunting gear including trail cameras, decoys, hunting apparel and game-specific gear.

“Primos is a well respected brand with great tradition in the hunting market, and will be a tremendous complement to our outdoor accessory business,” said Blake Lipham, Bushnell Outdoor Products president and CEO. “This acquisition will help further the breadth of our offering to the hunting consumer and provide the Primos brand with additional resources to pursue new product introductions and expanded market opportunities. We expect the Primos facilities in Flora and Brookhaven, Miss., to continue operations and we will stay focused on continuing to deliver outstanding service levels to our customers throughout the integration of our businesses.”

“I am very proud of what the team at Primos has accomplished,” said Will Primos. “We are passionate about hunting, and have worked hard to develop high quality, affordable products that enhance the hunting experience. Joining the Bushnell family gives us an exciting opportunity to further this mission and continue our track record of success.”

MidOcean Partners acquired Bushnell in Aug. 2007 and has added several complementary brands to the company’s portfolio during the last five years, including acquisitions of Millett and Simmons in 2008, Cébé in 2009 and Night Optics USA in 2011.

“Bringing Primos into the Bushnell family of brands is a continuation of our goal to grow the company through strategic acquisitions. Bushnell and Primos have synergistic product offerings and share a great reputation with their retail partners and the hunting consumer. This combination makes for a very formidable force in the outdoor industry.” said David Basto, MidOcean Partners Managing Director.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

MidOcean Partners is a premier private equity firm focused on the middle market. MidOcean is committed to investing in high quality companies with stable market positions and multiple opportunities for growth. MidOcean utilizes a broad foundation of expertise in its focus industries to create value for its investors and partners. For more information about MidOcean Partners, please visit www.midoceanpartners.com.

MEDIA INQUIRIES:

Paul Arnhold

Bushnell Outdoor Products

913-752-6105

parnhold@bushnell.com

Bushnell Introduces The Legend Ultra HD Line of Riflescopes



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Legend Ultra HD Riflescope
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Legend Ultra HD Riflescope
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Press Release Word Doc
FOR IMMEDIATE RELEASE
January 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Adds a Legend to its Riflescope Line with the Introduction
of the New Legend Ultra HD Series

Overland Park, Kan. – Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced a new family of riflescopes for 2012 – Legend Ultra HD. The high-quality optics and long-lasting performance consumers have come to expect from the Legend series of binoculars and spotting scopes will now be available in nine new models of Legend Ultra HD riflescopes.

Thanks to fully multi-coated optics, the Legend Ultra HD riflescope delivers 89 percent light transmission for a clear, crisp sight picture. Each riflescope is constructed with a sleek one-piece tube, featuring low profile turrets, a slim line power-change ring and side focus adjustment.

In addition to providing optical excellence in a compact design, the Legend Ultra HD riflescope is engineered to withstand the rigors of shooting sports and whatever Mother Nature throws its way. Each scope in the Legend Ultra HD family is 100 percent waterproof, fog proof and shockproof, and the optics are protected with the patented RainGuard HD coating. The permanent, water-resistant lens coating causes moisture to bead up and scatter less light, allowing the scope to perform even in inclement weather.

Beginning in 2012, every product in Legend Ultra HD family is not only covered by the Bushnell limited lifetime warranty, the entire line is also backed with a one-year, no-risk guarantee. The 100 percent money back guarantee is valid up until one year from the original date of purchase.

With nine models available, including four riflescopes featuring the exclusive Bushnell Dead on AccurateTM (DOATM) reticle, and configurations ranging from 1.75-5x 32mm to 4.5-14x 44mm, the Bushnell Legend Ultra HD series is a versatile, high-quality line of riflescopes.

SKU Configuration MSRP
851532 1.75-5x 32mm Multi-X $199.99
851532SG 1.75-5x 32mm DOA 200 $249.00
851532XB 1.75-5x 32mm Crossbow DOA $249.00
853940 3-9x 40mm Multi-X $199.99
853940B 3-9x 40mm DOA 600 $249.99
853950 3-9x 50mm Multi-X $249.99
853950B 3-5x 50mm DOA 600 $299.99
8541444 4.5-14x 44mm Multi-X $299.99
854144MD 4.5-14x 44mm Mil Dot $299.99

The Legend Ultra HD Riflescopes will be available in April 2012. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

Bushnell and Country Music Star Craig Morgan Partner to Benefit Folds of Honor and Military Families


Craig Morgan

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Press Release Word Doc
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FOR IMMEDIATE RELEASE
March 30, 2012
MEDIA INQUIRIES:
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com
Cindy Heath – Monarch Publicity for Craig Morgan
(615) 429-2203 / cindy.heath@monarchpublicity.com
Mike Alday– Alday Communications for Folds of Honor
(615) 791-1535 / mike@aldaycommunications.com

Bushnell and Country Music Star Craig Morgan Partner
to Benefit Folds of Honor and Military Families

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has announced a music download donation partnership with country music star and award-winning TV host Craig Morgan to benefit the Folds of Honor Foundation. A 10-year veteran of the U.S. Army, Morgan has written and dedicated a new song titled “What Matters Most” to the heroes Folds of Honor supports.

The track, a tribute to the millions of service men and women who defend America’s freedom, parallels the stories of so many who have lost loved ones on the field of battle. All proceeds from the donation download offer are donated to Folds of Honor, supporting its mission to provide scholarships to the children and spouses of disabled or fallen soldiers.

“This song is inspired by and dedicated to the millions of spouses and children who put their lives on hold while their loved ones risk everything to defend our freedom,” said country music star and former Army veteran Craig Morgan. “Each download will help Folds of Honor support the families of our courageous military heroes,” added Morgan.

Bushnell, a Folds of Honor corporate partner and sponsor of Craig Morgan All-Access Outdoors, will donate the first 10,000 song downloads. Once the song has been downloaded 10,000 times, it will be available for $1, or consumers can donate $5, $25, $50 or $100 to Folds of Honor through the “What Matters Most” download platform.

Founded by Major Dan Rooney in 2007, Folds of Honor provides post-secondary educational scholarships to the spouses and children of service members disabled or killed during U.S. military service. Major Rooney, a former F-16 pilot who served three tours in Iraq, founded Folds of Honor to ensure that families of fallen service members never have to endure alone.

For more information about the What Matters Most project and the story behind the song, visit the download page at www.whatmattersmost.foldsofhonor.org. To learn more about Folds of Honor and its commitment to help the families of fallen and disabled service members, visit www.foldsofhonor.org.

About Folds of Honor Foundation

More than one million dependents have been affected by the wars in Iraq and Afghanistan and 87 percent of them do not qualify for federal scholarship assistance. Folds of Honor, a 501(c)(3) charitable organization with a mission to empower deserving military families with educational support and opportunities, is helping fill that gap by providing educational scholarships for children and spouses of military service men and women killed or disabled while serving our great nation.

About Craig Morgan

One of country music’s best-loved artists, Craig Morgan has made a name for himself with massive radio airplay of his signature hits: “Bonfire,” “Almost Home,” “Redneck Yacht Club,” “That’s What I Love About Sunday” and “International Harvester. His newest single “This Ole Boy,” currently climbing the country radio charts, is the title track to his sixth studio CD, out now on Black River Entertainment. Craig received one of country music’s highest honors when he was inducted as a member of the Grand Ole Opry in 2008. Prior to becoming a country music and TV sensation, Craig Morgan spent over 10 years of active duty in the Army and an additional nine years in the Army Reserves. He is an avid supporter of America’s military personnel and a recipient of the 2006 USO Merit Award. In addition to a prolific country music career, he hosts the award-winning show “Craig Morgan: All Access Outdoors” every Saturday on The Outdoor Channel. For more information on Craig Morgan, please visit www.craigmorgan.com or follow him on Twitter @CMorganmusic.

About Bushnell Outdoor Products

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

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Bushnell Introduces the Second Generation of the Original BackTrack GPS

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Press Release Word Doc
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FOR IMMEDIATE RELEASE
April 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Introduces the Second Generation of the BackTrack Personal GPS

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced a sleek updated version of its original BackTrack GPS. With a new ergonomic design 20 percent smaller than the original and a budget-friendly price, the BackTrack is a must have for people who enjoy the outdoors.

Several years ago Bushnell recognized the need for a simplified GPS device that would help consumers easily get from point a to point b. In 2007, the company introduced the BackTrack, a personal GPS device that provided users with simple distance and direction back to any location. With just two buttons and an easy-to-read display, the BackTrack was an instant hit with consumers looking for simple yet reliable GPS device.

Redesigned for 2012, the BackTrack combines advanced GPS technology with a digital compass and simple user interface that allows users to save up to three locations. Whether it’s marking a car in a crowded parking lot or a campsite in the woods, the BackTrack provides distance (yards/miles or meters/kilometers) and a directional arrow to any of the three saved locations at the push of a button. In addition, the BackTrack can be used as a digital compass.

The BackTrack will operate for 14-16 hours on 2 AAA batteries. With the push of a button, the grayscale LCD screen is quickly backlit and ready for use in low-light conditions. Available in April 2012 for a suggested retail price of $59.99, the BackTrack will be available in three color combinations: black/green, orange/black and grey/grey.

For more information about the BackTrack, visit the GPS product section online. To learn more about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

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Magni-Lever Power Change Ring Helps Record Faster Times

Overland Park, Kan. – With the explosive growth in tactical and competitive shooting, Millett has recognized the need for products that help shooters improve their speed and accuracy. A trusted brand in the shooting industry for decades, Millett has introduced a new Magni-LeverTM power change ring to help marksmen dial the appropriate scope magnification.

The new Millett Magni-LeverTM power change ring makes it easier and quicker for competitive shooters to change magnification levels and more rapidly acquire targets. The Magni-Lever easily attaches to the power change ring on a variety of scopes to help shooters make quick, precise adjustments when every second counts.

CNC machined from solid aircraft aluminum billet with a type II hard coat anodized finish, the Magni-Lever matches the level of precision engineering consumers have come to expect from Millet. The machined unit attaches with four Torx head screws and is designed for a precision fit.

The Magni-Lever is proudly made in the USA and available for an MSRP of $59.95. With ten sizes available, the product fits some of the more popular riflescopes on the market, including scopes from Bushnell, Burris, Leupold, Meopta, Millett, Nightforce and Vortex.

To learn more about the new Millet Magni-Lever, visit the product page online. For more information about Millett sights and its comprehensive line of scope mounting systems, visit www.millettsights.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Uncle Mike’s®, Final Approach®, Simmons® and Millett® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Contact:
Mike Capps
573-898-3422
mcapps@howardcommunications.com

Paul Arnhold
Bushnell Outdoor Products
913-752-6105
parnhold@bushnell.com

MEDIA WEBSITE:
www.howardcommunications.com

After a Decade of Success Bushnell Reintroduces its Popular H20 Binocular


H20 Binoculars

Compact H20 Binocular
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FOR IMMEDIATE RELEASE
January 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Overland Park, Kan. Bushnell Outdoor Products, an industry leader in high-performance sports optics and outdoor accessories for more than 60 years, has redesigned its popular H20 binocular line. After 10 successful years on the market, Bushnell has refreshed key features, making the H2O one of the best waterproof binoculars for the money.

The H2O series binoculars are O-ringed sealed and nitrogen purged, offering outdoor enthusiasts 100 percent waterproof and fog-proof performance. The durable, rubber-coated chassis has been enhanced with a new soft-texture grip that provides added reassurance in inclement weather.

In addition, BaK-4 prisms and multi-coated optics deliver maximum light transmission and bright, optimal clarity at any distance. Featuring a large center-focus knob for quick focus and twist-up eyecups that provide expanded eye relief, the Bushnell H2O is a well-rounded binocular.

Adventure tested, the H2O product line includes 24 models with designs that range from compact to full size. The H2O binocular is available in porro and roof prism models, with an MSRP that ranges from $69.95 to $173.95.

For more information about the Bushnell H2O binocular line, visit the product section online. To learn more about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Webyshops Witnesses a Winning 2011

ARLINGTON, TX, February 10, 2012 /24-7PressRelease/ — 2011 Witnessed Webyshops.com having a record setting year. While every company works to improve sales each year, Webyshops.com saw their formula of outstanding customer service, quick shipping, wide selection of quality products, knowledgeable associates and low prices push their sales to quadruple 2010′s sales. This sales growth even surpassed anticipated forecast by twenty percent. Webyshops doesn’t anticipate the records to stop with the 2011 year, they are trending to double sales again in 2012.

“2011 was a pivotal year for us. We had to prove to our vendors that we knew what we were talking about when we asked them for support in terms of financing and inventory. We also had to prove to our customers that we could deliver the level of service they expect from the likes of Zappos and Amazon. We even joked internally, that we ARE the Zappos of the outdoor industry. In the end, it was through patronage of our customers, support of our vendors and relentless dedication to each and every customer by our small, but committed crew that we were able to exceed all the goals we set for ourselves in spite of tough economic and retail conditions. We look forward to another great year in 2012, as we build upon the projects that were launched last year,” states Mikhail Orlov, Webyshops.com.

Sales weren’t the only thing that showed tremendous growth. The Webyshops.com team also grew to double its original size. The team growth hasn’t stopped yet. In order to keep up with the sales growth, staff will also increase at least twenty-five percent in 2012. Another key factor of Webyshops success is the positive encouragement for both professional and personal growth.

Customer Service Quarterback, Renee affirms this stating, “I especially like working with the customers and my coworkers. I find selling scopes both interesting and challenging. I, also, like the way we can grow with the company. Starting from the ground up is a good feeling.”

Kerri, Webyshops’ Warehouse Warrior affirms Renee”s statement “I started here about 4 months ago, didn’t have a clue about the business the patience of the people that work here is phenomenal.” She went on to say, “The warehouse has blown up with inventory over the last month business is good.”

The unexpected but welcomed growth saw the warehouse and offices reach beyond capacity. So much so, Webyshops.com is already scouting for a new location and anticipating a move during the first quarter of 2012.

www.Webyshops.com is a Texas-based sporting goods retailer, specializing in outdoor gear such as riflescopes, binoculars, spotting scopes, flashlights, trail cameras, night vision, rangefinders from all major brands,including Nikon, Bushnell, Leupold, Trijicon, Eotech, Burris, Crimson Trace and others. Based on overwhelming requests from our loyal customers, we continue to expand our product offering with recent additions of categories such as sunglasses and eyewear to dog training collars and beyond. Connect with us on Facebook to stay plugged into your personal outdoor gear connection.

FS:Salesman Sample,BUSHNELL Trophy XLT 1.75-4×32 Rifle Scope by Webyshops.com

Salesman Sample,BUSHNELL Trophy XLT 1.75-4×32 Rifle Scope (731432)   $120.Contact Webyshops.com 800-851-9329 or info@webyshops.com.

FS: Bushnell H2O 10X25 CMPT ROOF BINO WP (131006), customer return by Webyshops

Bushnell H2O 10X25 CMPT ROOF BINO WP (131006), customer return, $45 with free shipping. Contact Webyshops.com 800-851-9329 or info@webyshops.com mention forum name in email.

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