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bushnell optics

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Bushnell Outdoor Products Adds Six New Riflescopes to its AR Optics Line


Overland Park, Kan., August 22, 2013 — (Webyshops.com) Bushnell Outdoor Products, an

industry-leader in high performance sports optics, has introduced six new riflescopes which will be carried by Webyshops.

The six new riflescopes in the AR Optics line range in configuration from a 1-4x 24mm scope for close target acquisition to a 4.5-18x 40mm scope designed for extended range shooting.

Bushnell’s new additions to its AR Optics series are meant for the growing population of modern sporting rifle owners.

The new Bushnell AR Optics line features fully multi-coated optics that deliver bright, clear images and each is built with a durable one-piece tube that is fully waterproof and fog proof.

Target turrets are also included for rapid windage and elevation adjustments.

Four of the scopes in the line feature side parallax focus, which allows shooters to obtain a clear sight picture at any range. There are three bullet-drop compensation (BDC) reticles available in the AR Optics line: DropZone-22, DropZone-223 and BTR-1, the Bushnell scopes are designed for ease of use and quick target acquisition. Each scope in the line features a fast focus eyepiece that can be quickly adjusted to bring the image into focus.

Bushnell Outdoor Products to Acquire Night Optics USA

Overland Park, Kan. — MidOcean Partners, a leading middle market private equity fund, and Bushnell Outdoor Products, a worldwide leader in sports optics, premium eyewear, and outdoor accessories, today announced that Bushnell has acquired Night Optics USA, Inc of Huntington Beach, Calif. Terms of the purchase agreement were not disclosed.

Founded by brothers Ilya and Israel Reyngold, who have more than 18 years of experience in the night vision industry, Night Optics USA is widely recognized as an innovative industry leader and provider of professional quality night vision and thermal technologies for commercial, law enforcement and military applications.

“Night Optics USA has built an exceptional reputation within the night vision industry by exceeding the highest standards in both product quality and customer service,” said Blake Lipham, Bushnell President and CEO. “This is an exciting acquisition for Bushnell, as it not only allows us to add another reputable brand to our organization; it enhances our product portfolio in the law enforcement, military and security markets.”

“Our mission at Night Optics USA is to provide premium quality equipment at competitive prices while achieving the highest levels of customer service and satisfaction,” added Ilya Reyngold, Night Optics USA President. “Our continuously evolving product line incorporates the latest technological developments and end-user input. Partnering with Bushnell gives us an exciting opportunity to further that mission and continue our track record of success while expanding globally.”

MidOcean Partners acquired Bushnell in Aug. 2007 and has added several complementary brands to the company’s portfolio during the last four years, including acquisitions of Millett and Simmons in 2008.

“Bringing Night Optics USA into the Bushnell family of brands is a continuation of our goal to grow the company through strategic acquisitions. Bushnell and Night Optics USA share a reputation for quality, service and innovation with their industry partners and customers,” said David Basto, MidOcean Partners Managing Director.

Night Optics USA was represented by Mergers & Business Acquisitions, Inc. (M&BA) (www.AerospaceManufacturers.com). M&BA acted as the exclusive Sale-Side Investment Banker for this transaction.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

MidOcean Partners is a premier private equity firm focused on the middle market. MidOcean is committed to investing in high quality companies with stable market positions and multiple opportunities for growth. MidOcean utilizes a broad foundation of expertise in its focus industries and its transatlantic platform to create value for its investors and partners. For more information about MidOcean Partners, please visit www.midoceanpartners.com.