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bushnell gps

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Bushnell Partners with Renowned Adventurist Bear Grylls on a New Simple GPS Product Line

 

Overland Park, Kan. – Bear Grylls has proven he can find his way out of a tough situation, but the rest of us could probably use some assistance. Bushnell and Bear Grylls Ventures have partnered to introduce two simple GPS devices for adventure-goers: Bear Grylls edition BackTrack and BackTrack D-TOUR.

Following a career in the British Special Forces and myriad survival and adventure experiences, Bear Grylls understands the importance of simple survival tools. Bushnell, in partnership with the survival expert, has developed a Bear Grylls collection that includes personal GPS, optics and portable power.

The BackTrack combines advanced GPS technology with a digital compass and simple user interface that allows users to mark up to three locations. Whether it’s marking a trailhead or a campsite in the woods, the BackTrack provides simple distance (yards/miles or meters/kilometers) and direction to any of the saved waypoints at the push of a button. With a backlit display and 16-18 hours of operation on one set of batteries (two AAA batteries), the BackTrack is a simple, reliable navigation tool.

Also available is the BackTrack D-TOUR, an enhanced GPS device that makes it easier than ever to record your track and find your way back. With the ability to store up to five locations, provide simple distance and direction to each waypoint, and easily record up to 48 hours of trip data, the D-TOUR is a must-have for the outdoor adventurer. In addition to a self-calibrating digital compass, the device provides time, temperature, altitude and latitude/longitude readings, as well as a trail map that allows users to retrace routes.

Following each adventure, data captured by the D-TOUR can easily be uploaded to a PC or Mac. The free D-TOUR software application overlays the route on a topographic map while providing the length and time of the trip and elevation and temperature readings. At just four ounces, the compact device can be easily tucked away in a pack or pocket, and the backlit display makes it useful for every adventure.

The Bear Grylls edition GPS devices from Bushnell are available for suggested retail prices of $79.99 for the BackTrack and $119.99 for the BackTrack D-TOUR. For more information about the Bear Grylls series, visit the product section online, or learn more about Bushnell atwww.bushnell.com.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products. Headquartered in Overland Park, Kansas, the company sells its products worldwide under the Bushnell®, Bee Stinger, Butler Creek®, Final Approach®, Gold Tip, Hoppe’s®, Millett®, Night Optics, Primos®, Simmons®, Stoney Point®, Tasco®,Uncle Mike’s®, Uncle Mike’s Law Enforcement®,and the following eyewear brands: Bollé®, Cébé® and Serengeti®. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Media Inquiries:
Mike Capps
Howard Communications
mcapps@howardcommunications.com
(573) 898-3422
Paul Arnhold
Bushnell
parnhold@bushnell.com
913-752-6105

 

Field & Stream Recognizes the New Bushnell BackTrack D-TOUR Personal GPS Device with Best of the Best Award

JPG (lo-res) – JPG (hi-res) JPG (lo-res) – JPG (hi-res)
FOR IMMEDIATE RELEASE
September 2011
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105/ parnhold@bushnell.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

Field & Stream Recognizes the New Bushnell BackTrack D-TOUR Personal GPS Device with Best of the Best Award

Overland Park, Kan. – The Bushnell BackTrack D-Tour GPS was chosen as one of Field & Stream’s “Best of the Best” during the publication’s annual review of the best new hunting gear. Each product goes through a series of rigorous tests by a panel of experts before being chosen as one of the “Best of the Best.” In total, 150 products were tested and just 26 were deemed fit enough to earn Best of the Best honors.

Originally introduced in 2007, the Bushnell BackTrack series of simple to operate navigation devices have revolutionized the personal hand-held GPS market. The BackTrack gives users an easy way to mark waypoints and find their way from point A to point B without a lot of unnecessary, complicated features.

The BackTrack D-TOUR is a user-friendly personal GPS device that makes it easier than ever to record your track and find your way back. The D-TOUR includes a host of new features – including the ability to record, track and share your adventures – while remaining committed to the “GPS Made Simple” concept introduced by Bushnell.

The BackTrack D-TOUR allows users to mark up to five locations, while providing simple distance and direction to each location. This makes marking and locating deer stands, downed game, or a fishing spot quick and easy. In addition to a self-calibrating digital compass, the device provides time, temperature, altitude, and current latitude/longitude coordinates.

After the trip is over, users can easily upload and save up to 48 hours of data to a PC or MAC using the free D-TOUR software application. By overlaying saved routes on a topographic map, users can view routes from hunting or scouting trips, and quickly evaluate the course to determine if there is a better route to take next time. The D-TOUR also captures key stats from each trip including length of the trip, average speed, elevation and temperature. This data can easily be saved for future use or uploaded and shared via email or social media.

With the peace of mind that comes from knowing you can always find your way back, the Bushnell BackTrack D-TOUR makes your next hunting, hiking, camping, boating or fishing outing safer and more enjoyable. It is available in red or green, includes a USB cable, and sells for a suggested retail price of $119.99.

To learn more about the BackTrack D-TOUR, visit www.backtrackgps.com. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

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