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LACROSSE FOOTWEAR DEBUTS NEW SNAKE BOOT LINE FOR SPRING 2011


Adder Scent HD

Coil Scent HD
JPG (lo-res) – JPG (hi-res)
JPG (lo-res) – JPG (hi-res)

Venom Scent HD


Youth Venom Scent HD
FOR IMMEDIATE RELEASE
January, 2010
FOR MORE INFORMATION:
Laurie Shaw, LaCrosse
lshaw@lacrossefootwear.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
503.262.0110 x1381
Mike Capps, Howard Communications, Inc.
mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
573.898.3422

Give Me Tougher, Lighter, More Comfortable Snake Boots, or Give Me Death

PORTLAND, Ore. – LaCrosse Footwear is rolling out its newest styles of snake boots for Spring 2011 – the Venom Scent HD™, Adder Scent HD™ and Coil Scent HD™. Designed to be more flexible, maneuverable and unstoppable than ever before, these latest offerings will allow you to navigate venomous snake territory safely and with ease. All Spring 2011 styles are now available.

All snake boot styles from LaCrosse are 100% waterproof, scent-free and provide 360° snake-proof protection. They feature Hyper-Dri™ lining, an odor-fighting internal membrane, an EVA midsole and PU footbed for added cushioning, and a reinforced abrasion-resistant toe cap.

Venom Scent HD™ is the pinnacle of snake boots available on the market today and offers increased comfort and durability for the most rugged terrain. The boot is made of leather and 1000 Denier nylon uppers in an 18″ lace-up design, and features a side zipper for easy on and off. The Venom Scent HD comes in RealTree® APG HD® and is available in men’s 5- 14M with half sizes through 12, and 8-13W with half sizes through 12. MSRP is $139.95. Youth sizes are also now available at $99.95.

Adder Scent HD™ offers the ultimate in impenetrable snake boot comfort with more flexibility and maneuverability than ever before. In an 18″ silhouette, the Adder Scent HD has a low lug, athletic performance outsole design allowing for superior contact on various terrains. The full-grain leather and 1000 Denier nylon boot comes in Mossy Oak® Infinity® and is available in men’s 7-14M with half sizes through 12, and 8-13W with half sizes through 12. MSRP is $139.95.

Coil Scent HD™ is the most breathable, most lightweight snake boot in the collection. Also an 18″ boot, the Coil Scent HD offers great contact on rugged terrain, features a side zipper for easy on and off, a new in-the-boot striker holder and rear gusset for added comfort. This boot is made of 1000 Denier nylon in RealTree® APG HD®, and is available in men’s 7-14M with half sizes through 12, and 8-13W with half sizes through 12. MSRP is $149.95.

“Snake boots are traditionally stiff and bulky, and we wanted to change that,” says Justin Behnke, LaCrosse Product Line Manager for Hunt. “These new snake boots from LaCrosse offer all the protection you could ask for from a snake boot along with total comfort and maneuverability. After all, if it’s too uncomfortable to wear in the first place, you won’t be protected when you need it most.”

The latest snake boot styles for Spring 2011 are available now at local resellers and on the LaCrosse website.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted Danner® and LaCrosse brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at www.lacrossefootwear.com and www.danner.com

SPRING 2011 WORK BOOTS FROM LACROSSE FOOTWEAR AVAILABLE NOW


Adamas 6 inch Black

Adamas 6 inch Brown

Adamas 8 inch Black


Adamas 8 inch Brown

Brakeman 6 inch


Brakeman 8 inch

FOR IMMEDIATE RELEASE
January 6, 2010
FOR MORE INFORMATION:
Laurie Shaw, LaCrosse
lshaw@lacrossefootwear.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
503.262.0110 x1381
Mike Capps, Howard Communications, Inc.
mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
573.898.3422

SPRING 2011 WORK BOOTS FROM LACROSSE FOOTWEAR AVAILABLE NOW
The New Adamas HD and Brakeman HD Work Boots Get the Job Done

PORTLAND, Ore. – New for Spring 2011, the Adamas™ HD™ and Brakeman™ HD™ work boots from LaCrosse Footwear are now available for purchase online and at retailers. Designed to keep you comfortable on your feet all day, these new styles offer 100% waterproof Hyper-Dri® protection, increased durability and are oil and slip resistant.

Adamas HD brings strength, resiliency and invincibility to a work boot like never before. In a full-grain leather upper in both black and brown, the Adamas features a diamond plated, abrasion resistant toe and heel for increased durability, along with four layers of Quad Comfort® technology for all day comfort under foot. Styles are available in 6″ or 8″ profiles with an optional steel safety toe and range from $109.95to $129.95 MSRP. The Adamas is available in men’s half sizes 7-12, 13, 14 and 15M, and half sizes 7-12, 13 and 14W.

Brakeman HD was built with the railroad worker in mind. The 90° heel Vibram® Dri-Ice outsole provides traction in hot, cold or wet climates, while the Vibram pyramid rubber vamp adds superior chemical and abrasion resistance. Made of full-grain leather in brown, the Brakeman comes standard with a non-metallic safety toe in a 6″ or 8″ profile, and runs in men’s half sizes 7-12, 13 and 14M, or half sizes 8-12 and 13W. MSRP is $139.95 to $149.95.

“Wearing the right pair of boots designed specifically around the functions and environments of certain jobs make all the difference in the world,” says Hans Albing, LaCrosse Product Line Manager for Work. “With the Adamas and Brakeman products, LaCrosse offers its customers work boots that will stand up to the test of time, provide long lasting comfort and the ultimate in protection from a hard day’s work.”

The Adamas HD and Brakeman HD styles are now available at local retailers and online.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted Danner® and LaCrosse brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at www.lacrossefootwear.com and www.danner.com.

DANNER UNVEILS A LEGACY IN THE ALL NEW PRONGHORN GTX


Pronghorn Brown

Pronghorn MOBU 400G

Pronghorn Realtree APG
A lighter, faster, stronger design makes this the best Pronghorn™ yet
PORTLAND, Ore. – The Pronghorn™ GTX® series of boots is Danner’s most exciting new offering for Fall featuring several key improvements for outstanding performance in the field.  Completely reborn with a high performance, aggressive outsole, superior fit and improved design, this new generation of the Pronghorn lives up to its legendary brethren – it is a lighter, faster, stronger version that will carry the legacy of the hunt to a new generation.

The all-new Mountain Goat™ outsole is inspired by its namesake’s hoof, the outsole provides traction and stability, all at a lighter weight to help tackle any terrain. Successful big game hunters depend on the ability to go for hours, chasing their prey in its environment; in the all-new Pronghorn, they can go anywhere that it goes just as quickly and sure-footedly.

The Pronghorn’s improved fit works with the user. The new heel counter locks the foot into place while flex notches in the upper allow for comfortable range of motion.  The result is a faster, sleeker fit that carries the user further in the field.

A new protective heel and toe rand brings a stronger, more durable tool to the hunt.  The scuff-proof, Tech-Tuff heel and toe rands bring a powerful barrier between the hunter and rocks, brambles and branches that can catch and snag causing leaks and damage to the boots.

Carrying on its legacy of unmatched performance and quality, the Pronghorn is constructed on Danner’s proprietary lightweight TERRA FORCE® platform for maximum stability and support and features GORE-TEX® lining for waterproof, breathable comfort.

Varying levels of Thinsulate™ Ultra Insulation and an array of camo choices means there’s a Pronghorn that’s right for any condition and any environment. The Pronghorn comes in uninsulated styles for men in brown, Realtree® APG HD® and Mossy Oak® Break-Up® camo; 200 G. Thinsulate™ Insulation in an all-leather brown; both 400 G. and 800 G. Thinsulate™ Ultra Insulation in Mossy Oak® Break-Up®; as well as a 1200 G. Thinsulate™ Ultra Insulation version in Realtree® AP HD®.   Women’s styles are available too with a 200 G. Thinsulate™ Insulation version in brown and a 1000 G. Thinsulate™ Ultra Insulation version in Realtree® AP HD®

The Pronghorn is available in men’s sizes 7-16 D and 8-14 EE with half-sizes available to size 12. Women’s sizes run 5-11 M with half-sizes to size 10.  The series will arrive at retail in July 2010 for the fall season.  Long Live the Pronghorn.™

About Danner, Inc.
Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work and outdoor markets.  With a commitment to craftsmanship since 1932, Danner continues its long heritage of making premium-quality hiking, hunting, occupational, uniform and rugged casual footwear for men and women.  Located in Portland, Ore., Danner is a wholly owned subsidiary of LaCrosse Footwear, Inc. (Nasdaq: BOOT)

For more information, please visit www.danner.com.

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