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BackTrack GPS

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Bushnell Introduces the Second Generation of the Original BackTrack GPS

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Press Release Word Doc
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FOR IMMEDIATE RELEASE
April 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Introduces the Second Generation of the BackTrack Personal GPS

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced a sleek updated version of its original BackTrack GPS. With a new ergonomic design 20 percent smaller than the original and a budget-friendly price, the BackTrack is a must have for people who enjoy the outdoors.

Several years ago Bushnell recognized the need for a simplified GPS device that would help consumers easily get from point a to point b. In 2007, the company introduced the BackTrack, a personal GPS device that provided users with simple distance and direction back to any location. With just two buttons and an easy-to-read display, the BackTrack was an instant hit with consumers looking for simple yet reliable GPS device.

Redesigned for 2012, the BackTrack combines advanced GPS technology with a digital compass and simple user interface that allows users to save up to three locations. Whether it’s marking a car in a crowded parking lot or a campsite in the woods, the BackTrack provides distance (yards/miles or meters/kilometers) and a directional arrow to any of the three saved locations at the push of a button. In addition, the BackTrack can be used as a digital compass.

The BackTrack will operate for 14-16 hours on 2 AAA batteries. With the push of a button, the grayscale LCD screen is quickly backlit and ready for use in low-light conditions. Available in April 2012 for a suggested retail price of $59.99, the BackTrack will be available in three color combinations: black/green, orange/black and grey/white.

For more information about the BackTrack, visit the GPS product section online. To learn more about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

Bushnell Brings a Host of New Features to the Next Generation of BackTrack GPS


BackTrack Point 3

BackTrack Point 5

Overland Park, KS. — Bushnell revolutionized GPS technology by making it simple for everyone to use with the popular BackTrack. The BackTrack allows you to set a location you want to get back to with a press of a button. Simply follow the arrow and the distance shown so you never have to worry about getting lost again. For 2010 they have introduced two new BackTrack models to the market with a greater host of features, while maintaining the simple operation of the original model.

The new BackTrack Point 3 and Point 5 models are compact and lightweight. The Point 5 has a carabiner clip and the Point 3 comes with a key ring to make it easy to secure them to a backpack, purse, belt loop or any attachment point.

Both models feature improved screen graphics and have the latest in GPS technology for quick satellite acquisition and enhanced signal sensitivity so users can quickly mark a location or take a compass reading.

Like the original BackTrack, the Point 3 allows users to mark up to three separate locations or waypoints. In compass mode the arrow points north and displays the direction you are facing in degrees.

The BackTrack Point 5 can store up to five separate locations. It has an integrated digital compass that resembles an actual compass. The Point 5 also includes latitude and longitude coordinates when in compass mode. It displays time, temperature and altitude as well, giving the user a wealth of valuable information for their hike or trip.

Both units display an arrow pointing in the direction of the marked waypoint with the distance to the destination. They have a backlit screen feature for low light conditions. The auto off feature turns the units off 5 minutes after the last button is pushed to conserve battery life. Measurement readings can be changed from U.S. to metric and the clock on the Point 5 can be set for civilian or military time.

The BackTrack Point 3 sells for a suggested retail price of $69.99 and the Point 5 for $89.99.

Model# Description Weight Size
360200 BackTrack Point 5 2.0 oz . 88” x 2.3” x 3.5”
360100 BackTrack Point 3 2.1 oz . 88” x 2.125” x 3.25”

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

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