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SPRING 2011 WORK BOOTS FROM LACROSSE FOOTWEAR AVAILABLE NOW


Adamas 6 inch Black

Adamas 6 inch Brown

Adamas 8 inch Black


Adamas 8 inch Brown

Brakeman 6 inch


Brakeman 8 inch

FOR IMMEDIATE RELEASE
January 6, 2010
FOR MORE INFORMATION:
Laurie Shaw, LaCrosse
lshaw@lacrossefootwear.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
503.262.0110 x1381
Mike Capps, Howard Communications, Inc.
mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
573.898.3422

SPRING 2011 WORK BOOTS FROM LACROSSE FOOTWEAR AVAILABLE NOW
The New Adamas HD and Brakeman HD Work Boots Get the Job Done

PORTLAND, Ore. – New for Spring 2011, the Adamas™ HD™ and Brakeman™ HD™ work boots from LaCrosse Footwear are now available for purchase online and at retailers. Designed to keep you comfortable on your feet all day, these new styles offer 100% waterproof Hyper-Dri® protection, increased durability and are oil and slip resistant.

Adamas HD brings strength, resiliency and invincibility to a work boot like never before. In a full-grain leather upper in both black and brown, the Adamas features a diamond plated, abrasion resistant toe and heel for increased durability, along with four layers of Quad Comfort® technology for all day comfort under foot. Styles are available in 6″ or 8″ profiles with an optional steel safety toe and range from $109.95to $129.95 MSRP. The Adamas is available in men’s half sizes 7-12, 13, 14 and 15M, and half sizes 7-12, 13 and 14W.

Brakeman HD was built with the railroad worker in mind. The 90° heel Vibram® Dri-Ice outsole provides traction in hot, cold or wet climates, while the Vibram pyramid rubber vamp adds superior chemical and abrasion resistance. Made of full-grain leather in brown, the Brakeman comes standard with a non-metallic safety toe in a 6″ or 8″ profile, and runs in men’s half sizes 7-12, 13 and 14M, or half sizes 8-12 and 13W. MSRP is $139.95 to $149.95.

“Wearing the right pair of boots designed specifically around the functions and environments of certain jobs make all the difference in the world,” says Hans Albing, LaCrosse Product Line Manager for Work. “With the Adamas and Brakeman products, LaCrosse offers its customers work boots that will stand up to the test of time, provide long lasting comfort and the ultimate in protection from a hard day’s work.”

The Adamas HD and Brakeman HD styles are now available at local retailers and online.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted Danner® and LaCrosse brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at www.lacrossefootwear.com and www.danner.com.

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