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Simmons Offers Value and Performance with its New Trail Camera Line


119234C

119236C
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Press Release Word Doc
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FOR IMMEDIATE RELEASE
January 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Simmons Offers Value and Performance with its New Trail Camera Line

Overland Park, Kan.Simmons, a leader in high-quality, high-value sports optics for more than 25 years, has added three new trail cameras to its 2012 product line. Hunters can now monitor game activity around the clock, thanks to the new Simmons low-glow LED night vision technology.

Featuring a one-second trigger speed, full-color images up to 7 MP, and a high-quality 640×480 video mode, the Simmons trail cameras capture the quality and detail hunters demand. The multi image mode allows users to select from capturing one to three images per trigger, and the video mode is programmable to record five- to 60-second video clips.

Using low-glow LED flash technology, the cameras are virtually invisible to game. Add to that Simmons motion-activated, passive infrared (PIR) sensor, and hunters can monitor game out to 25, 40 or 45 feet (see chart below).

Thanks to an SD card capacity of 32GB, all three cameras can capture and store thousands of images. Powered by four AA batteries, the Simmons cameras offer an impressive six-month battery life for long-lasting, uninterrupted performance in the field. The easy-to-use LCD setup screen allows users to deploy the camera in just minutes.

Model Product Name Resolution Settings PIR Sensor Night Vision Flash Battery Life SD Capacity Estimated Retail
119234C Whitetail 2,4 MP 25 ft 15 LED 6 mos. 32 GB $79.99
119236C Whitetail 5, 6 MP 40 ft 18 LED 6 mos. 32 GB $99.99
119421C ProHunter 3, 5, 7 MP 45 ft 20 LED 6 mos. 32 GB $129.99

The Simmons Whitetail and ProHunter trail cameras will be available in May 2012 for an estimated retail price range of $79.99 – $129.99. Learn more about Simmons and its complete line of high-value sports optics at www.simmonsoptics.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé ®, Uncle Mike’s®, Millett®, Simmons® and Final Approach® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

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