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Ruff Wear Unveils New Winter Dog Gear That Stands Up to Harsh Conditions

Bend, Ore – In response to our valued customers’ requests and needs, Ruff Wear has developed two products, (one new and one re-designed) that will set a new standard for canine cold weather gear. Ruff Wear, the leading producer of high performance dog gear, unveils the new Polar Trex™ Boot and a re-design of the popular Cloud Chaser™ Soft Shell Dog Jacket. Both products will be available starting October 1, 2010 through specialty pet and outdoor retailers as well as through www.ruffwear.com.

“Over the years, our customers have challenged us to create unique solutions for their four legged friends. We welcome these challenges, as they inspire us to continuously strive to improve our products. Our mission is to build performance products that enhance and inspire outdoor adventures for dogs and their human companions. And this season we’re offering two products to help dogs and humans enjoy cold weather adventures together,” said Patrick Kruse, Ruff Wear’s owner and founder.

Ruff Wear Polar Trex Dog Boots
Ruff Wear’s customers have been asking for a winter-specific dog boot and the Polar Trex is a direct result of this feedback. This cold weather boot incorporates 14+ years of dog boot construction, experience, and exploration by Ruff Wear’s product development team.

The two main benefits of the Polar Trex Boots are winter traction and insulation. The upper material is a DWR-coated soft shell fabric that is weather-resistant, wind-resistant, and breathable. The boot’s reinforced gaiter extends up the leg of the dog for added protection from snow and ice, as well as sharp ski edges, and withstands deep snow post-holing. For the sole of the boot, Ruff Wear and Vibram® partnered again – this time to create a snow-gripping lug pattern specifically for this dog boot that provides excellent winter traction. Whether skiing, snowshoeing, skijoring, or just playing in cold or inclement weather the Polar Trex dog boots truly raise the bar for winter-specific performance dog boots. MSRP: $89.95. Sizes: XXS-XL. Color: Red Rock

Ruff Wear’s Cloud Chaser Soft Shell Dog Jacket
Designed for ultimate full-coverage weather protection, the soft shell fabric on the Cloud Chaser dog jacket has been updated. Ruff Wear has taken advantage of the latest advancements in windproof, waterproof, and breathable fleece fabric and has incorporated them into this redesigned coat. The new zipper style is easy to zip up over dog’s fur and it stays zipped. Just like its predecessor, the Cloud Chaser protects against rain, snow, wind, and cold so you can prolong any activity in inclement weather. Ruff Wear also kept all the features that customers have come to love about this coat, like reflective trim, an integrated light loop for easy safety beacon attachment, and sizes to fit just about every dog. MSRP: $74.95. Sizes: XXS-XL. Colors: Granite Gray and Red Rock.

About Ruff Wear
Ruff Wear’s mission is to build performance product to enhance and inspire outdoor adventures for dogs and their human companions. Ruff Wear encourages an active lifestyle for everyone with a four-legged friend – stay fit, healthy, and happy – on a trail run, a day hike, or multi-day backcountry adventure. Our Performance Dog Gear™ combines technology, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans.

Ruff Wear is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Ruff Wear partners with The Conservation Alliance to protect these special places so important to us.

Additionally, Ruff Wear works with regional grass roots organizations, giving back to the community, and creating opportunities to strengthen the bond between humans and their dogs.

Ruff Wear was named to Outside magazine’s (http://www.outsideonline.com/) third annual “Best Places to Work” list in April 2010. In addition, Ruff Wear was recognized as a “100 Best Green Companies to Work For in Oregon” in June 2009.

Based in Bend, Oregon, Ruff Wear sells their products through specialty pet and outdoor retailers as well as www.ruffwear.com.

Find Ruff Wear on Facebook, http://www.facebook.com/ruffwear and on their Dog Blog, http://dogblog.ruffwear.net .

Contact:
Christy Caplan, Sundrop Media for Ruff Wear
503/412-8850, christyc@sundropmedia.com

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