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Record, Track and Share with the New Bushnell BackTrack D-TOUR Personal GPS Device

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FOR IMMEDIATE RELEASE
June 2011
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105/ parnhold@bushnell.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

Record, Track and Share with the New
Bushnell BackTrack D-TOUR Personal GPS Device

Overland Park, Kan. – The Bushnell BackTrack series of simple to operate navigation devices have revolutionized the personal hand-held GPS market, giving users an easy way to mark waypoints and find their way from point A to point B without a lot of unnecessary, complicated features.

For 2011, Bushnell introduces the BackTrack D-TOUR, a user-friendly, personal GPS device that makes it easier than ever to record your track and find your way back. The D-TOUR includes a host of new features – including the ability to record, track and share your adventures – while remaining committed to the “GPS made simple” design.

The BackTrack D-TOUR allows users to mark up to five locations, while providing simple distance and direction to each location. This makes marking and locating deer stands, downed game, or a fishing spot quick and easy. In addition to a self-calibrating digital compass, the device provides time, temperature, altitude, and current latitude/longitude coordinates.

After the trip is over, users can easily upload and save up to 48 hours of data to a PC or MAC using the free D-TOUR software application. By overlaying saved routes on a topographic map, users can view routes from hunting or scouting trips, and quickly evaluate the course to determine if there is a better route to take next time. The D-TOUR also captures key stats from each trip including length of the trip, average speed, elevation and temperature. This data can easily be saved for future use or uploaded and shared via email or social media.

With the peace of mind that comes from knowing you can always find your way back, the Bushnell BackTrack D-TOUR makes your next hunting, hiking, camping, boating or fishing outing safer and more enjoyable. It is available in red or green, includes a USB cable, and sells for a suggested retail price of $119.99.

To learn more about the BackTrack D-TOUR including features, technical specs and informational videos, visit www.backtrackgps.com. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

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