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Outside Magazine Names PENTAX Optio W90 Gear of the Year Winner

GOLDEN, Colo.–(BUSINESS WIRE)–PENTAX Imaging Company announced that the PENTAX Optio W90 digital camera is an Outside Magazine Gear of the Year Award winner. The Gear of the Year Award is announced in the Spring/Summer 2010 Outside Buyer’s Guide hitting newsstands today and remains available through September of this year.

“This is one cool camera,” said Buyer’s Guide editor Sam Moulton. “With rugged specs and a design that makes it look like it belongs on a mountain trail, it offers everything an outdoor adventure enthusiast could want in a point and shoot camera,” added Moulton.

“And when the shooting begins, the W90 brings some serious photographic punch,” added Moulton.

The eleventh generation PENTAX Optio waterproof digital camera is built for rugged adventure in every way. With enhanced waterproof, shockproof, dustproof, and coldproof performance, the camera also features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the distinct look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabineer to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn’t get any better than this. The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.

Priced at $329.95 USD, the camera is shipping now.

Pentax Optio W90 Camera

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