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LEUPOLD Introduces RX-1000i Rangefinders with DNA(tm)

BEAVERTON, Ore. – Powered by an exclusive new rangefinder engine technology, Leupold‘s® RX®-1000i with DNA™ fits in a shirt pocket, yet offers hunters and shooters even more ranging precision and speed, along with an exceptionally bright target image.

DNA (Digitally eNhanced Accuracy), a next-generation Leupold technology, not only increases ranging speed, but makes the RX-1000i accurate to 1/10 of a yard against all background colors and textures. DNA also provides the RX-1000i with greater ranging capability against soft targets such as deer and trees.

A digital laser rangefinder, the compact RX-1000i with DNA measures only 3.8 inches long and weighs just 7.8 ounces. Its multicoated lens system produces a bright, pristine image, helping to transmit 80 percent of available light to the eye – three times greater than the light transmission of traditional Liquid Crystal Display (LCD) rangefinder models. Actual 6x magnification and a vivid red Organic Light Emitting Diode (OLED) display also make it easier to spot and range game, even through dark timber and in low-light conditions.

The advanced RX-1000i TBR® with DNA models also offer Leupold’s exclusive True Ballistic Range® technology to help place shots with exceptional accuracy.

All RX-1000i units are weatherproof and rugged, with a tough aluminum casing and rubber armor. The RX-1000i with DNA has a black finish, while the TBR model is available in either gray/black or Mossy Oak® Break-Up® Infinity™ camouflage.

“Following on the heels of our successful RX-1000 introduction in 2009, the new RX-1000i with DNA models once again raise the bar on compact rangefinder function and performance, giving hunters and shooters a handy tool to easily spot targets and range them faster and more precisely than ever,” commented Pat Mundy, communications manager for Leupold & Stevens, Inc. “These are truly innovative rangefinders that offer the best of all worlds: shirt pocket size for easy and convenient carrying, exceptionally rugged to withstand the hardest hunt, and superior ranging performance to help set up for an accurate shot.”

Maximum range of the RX-1000i with DNA is 1,000 yards (914.4 meters) on reflective targets. Minimum range is 6 yards (5.5 meters). In bow mode, maximum range is 125 yards (114.3 meters). Scan mode provides continuous range updates to help stay on target when tracking movement or scanning an area. Measurements are provided in yards or meters.

Other key features include:

* OLED display has variable brightness settings, making it easier to see in dim light than LCD displays typical of most other rangefinders
* fast-focus eyepiece with precision clicks
* redesigned Quick Set Menu provides on-screen prompts for easy use in the field
* selectable reticles – hunters can choose from three different reticles to best suit the terrain and game, from elk to small varmints
* fold-down rubber eyecups accommodate users with or without glasses
* convenient battery power indicator

The RX-1000i TBR with DNA units can automatically calculate the shot angle and provide the True Ballistic Range rather than the straight-line distance to the target. Optimized for most popular bow and rifle trajectories, the rifle settings also work in conjunction with Leupold’s Ballistic Aiming System® riflescope reticles for exceptionally accurate shot placement. Available only in the RX-1000i TBR, milliradian outputs can precisely match mil based reticles such as the Mil Dot, TMR and Horus Vision® offerings.

Each rangefinder comes with a Cordura® holster, lanyard, CR2 lithium camera battery and complete instructions. For more information, go to www.leupold.com or call 1-800-LEUPOLD.

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs more than 700 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Golden Ring® optics, Mark 4® riflescopes and Redfield® Revolution™ riflescopes are designed, machined and assembled. Leupold is a fifth-generation, family owned company whose products are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; trail cameras; flashlights; mounting systems; and optical tools and accessories.

Contact:
Patrick Mundy (503) 526-1467 or pmundy@leupold.com
Jeff Patterson, Swanson Russell (402) 437-6410 or jeffp@swansonrussell.com

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