(Wilsonville, OR) Crimson Trace today released their revolutionary Lightguard platform for Glock, Smith & Wesson and Springfield handguns, marking their long-awaited entry to the white light category for personal defense. Engineered to fit seamlessly to the weapon, Lightguard gives the user a sleek, concealable white light that adds zero width and less than 1.2oz to the handgun’s all-up weight. With an MSRP of $149, the Lightguard will be available through distributors from 10/24/11.
The product launch will be a accompanied by a an extensive ad campaign on TV, radio, print and direct media, designed to explain the benefits of the new platform to a receptive audience that already appreciates the need to identify the target in a self-defense situation. Crimson Trace engineered the Lightguard to be compatible with their existing line of Lasergrip™ instinctively activated laser sights and for the first time, the user has the ability to control both light and laser without disturbing their firing grip on the handgun, or using their index finger for anything other than trigger manipulation.
“The Lightguard is destined to be the fastest-selling product in the Crimson Trace lineup,” said Director of Sales, Jeff Goddard. “Initial response has been phenomenal and we have an enormous number of units pre-sold already.” Crimson Trace is working with a number of respected holster makers to accommodate Lightguard-equipped pistols including DeSantis, BladeTech, Galco, Fobus and Crossbreed, among others “This is the first time the CCW user has had the ability to carry a powerful weapon light in a concealment holster,” said Goddard. “For the customer who values being equipped for any situation, this is an huge advantage. Heading into the Holiday season, I see this being on a lot of people’s wish lists.”
Powered by a single CR2 battery, the Lightguard features a 100 lumen, wide-throw bezel and Crimson Trace’s patented instinctive activation system. The Lightguard was the winner of the prestigious FMG Publications’ 2011 Academy of Excellence Award for Self Defense Product of the year. Units are available for Glock full size and compact models, the full-size Smith & Wesson M&P and Springfield’s XD and XDm. Further details can be found at www.ctclightguard.com
Iain Harrison (800) 442-2406 ext 1304