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Costa Releases New Sunglass Style in Time for Outdoor Season

Daytona Beach, Fla. – There’s nothing like a few warm days for spring fever to set in. It comes on fast and has the power to derail all serious thinking. Luckily, serious anglers and adventure junkies know the remedy is to pack up and head out: outdoor season is here.

Just in time, Costa announces its latest style, Tag, is available now in authorized retail outlets. It features 360-degree co-molded technology and bold construction, with built-in side shields and durable integral hinges for a “forget-they’re-on” fit.

Tag comes in tortoise, black or silver frame colors, in the full array of Costa’s patented 580™ lenses, including the new Rx option. The 580 lens blocks yellow light at the 580 nanometer on the light spectrum – creating unparalleled visual clarity, the highest levels of polarization efficiency and razor sharp color enhancement. Like all Costa sunglasses, Tag is hand assembled in Florida with a lifetime warranty against manufacturer’s defects and can be customized with the frame and lens color of choice.

“This style is classic Costa,” said Chas MacDonald, president of Costa sunglasses. “It’s hard working, fits great and looks even better. It’s just what the doctor ordered for those fighting spring fever.”

The Tag style derives its name in honor of the many fish tagging programs happening now in the name of conservation. Costa is an active supporter of initiatives like Bonefish Tarpon & Trust’s Project Permit and The Billfish Foundation’s Tag and Release effort, which seek to gather scientific data regarding fish stocks and health. This data helps influence sustainable fishing policy and regulations. A portion of Costa’s revenue each year goes to support these and other marine conservation programs.

Costa’s Tag style retails from $149 to $249, depending on lens choice. Rx sunglasses prices will vary. For more information, visitwww.costadelmar.com.

Costa’s Tag sunglasses in tortoise with 580™ copper lenses

About Costa™
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costadelmar.com, on Twitter @CostaSunglasses, or on The Watery Rave blog.

Contact:
Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)
liza@fullcirclepr.com

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