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Binoculars

Carl Zeiss Sports Optics Announces No-Fault Policy for New CONQUEST HD Binoculars and CONQUEST Duralyt Riflescopes

Zeiss

CHESTER, Va., March 14, 2012 – Carl Zeiss Sports Optics, long known for its industry-leading, limited lifetime transferrable warranty, proudly introduces a “No-Fault Policy”.  This policy rollout is being initially offered to customers who purchase any new CONQUEST HD Binocular or CONQUEST Duralyt Riflescope from authorized ZEISS dealers in the United States or Canada.  Under this new No-Fault Policy, Zeiss will repair or replace any of these new models for free for the first five years of ownership if they are damaged during normal and intended use.

“This policy is being introduced at a time when customer service expectations are at their highest level in history. Asking consumers to pay for a repair soon after they have just invested a considerable amount of money for a high quality product is simply no longer acceptable.  We are the leader in premium optical technology, and we will lead the premium optical industry with world-class customer service,” said Michael A. Jensen, President of Carl Zeiss Sports Optics.  “Anybody who purchases equipment at this quality level always takes great care of it.  However, those of us who are serious hunters and birders are hard on our optics, and accidents happen.  This new policy simply allows those who purchase CONQUEST HD or CONQUEST Duralyt products to pursue their passion with extra peace of mind and maximize the enjoyment of their ZEISS experience.”

Customers must register all new CONQUEST HD Binoculars and CONQUEST Duralyt Riflescopes with Zeiss within 60-days of purchase to qualify for the No-Fault Policy and are then covered for five years from the initial date of purchase.   To register these products online, visit www.zeiss.com/register.  This No-Fault Policy is in addition to the limited lifetime transferrable warranty.  The new policy is available for original owners only and is not transferrable.

For more details on the No-Fault Policy and additional information on the new CONQUEST HD Binoculars and CONQUEST Duralyt Riflescopes, visit www.zeiss.com/sports or call 1-800-441-3005.

Contact for media and press relations

Shannon Jackson, Carl Zeiss Sports Optics,

Phone: +1 (804) 343-3608, Email: sjackson@zeiss.com

www.zeiss.com/press

Carl Zeiss
The Carl Zeiss Group is a leading group of companies operating worldwide in the optical and opto-electronic industries. Carl Zeiss offers innovative solutions for the future-oriented markets of Medical and Research Solutions, Industrial Solutions, Eye Care and Lifestyle Products. During fiscal year 2009/10 the group of companies generated revenues of around EUR 2.98 billion. From fiscal year 2010/11 onward, eyeglass lens manufacturer Carl Zeiss Vision will be integrated as an autonomous business group (revenues of EUR 880 million in fiscal year 2009/10). The Carl Zeiss Group now has approximately 24,000 employees, including more than 10,000 in Germany. The Carl Zeiss business groups hold leading positions in their markets. Carl Zeiss AG, Oberkochen, is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Carl Zeiss Sports Optics
Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and part of the Consumer Optics / Optronics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. The North American headquarter is located in Chester

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