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Bushnell Tactical Introduces a New Short to Mid-Range Riflescope Available in Four Configurations


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FOR IMMEDIATE RELEASE
June 2012
MEDIA INQUIRIES:
Mike Capps – Howard Communications, Inc.
(573) 898-3422 / mcapps@howardcommunications.com
P aul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Tactical Introduces a New Short to Mid-Range
Riflescope Available in Four Configurations

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced a new line of short to mid-range riflescopes (SMRS). The Bushnell Elite Tactical SMRS 1-6.5x 24mm is available with two illuminated tactical reticles in both first and second focal plane.

The new tactical SMRS 1-6.5x 24mm scope combines close quarters precision with outstanding mid-range capability. With a true 1x magnification and the new BTR-1 and BTR-2 reticle options, this scope delivers instant target acquisition and calibrated ranging for longer shots. The scope features an illuminated reticle with 11 brightness settings for quick adjustments in any light condition.

The BTR-1 reticle is an illuminated, ballistically calibrated reticle that is optimized for use with 5.56/.223 caliber rounds. This bullet drop compensating (BDC) reticle provides accurate ranging and aiming to 600 meters. The BTR-2 is an illuminated mil-hash reticle that allows for ranging, holdover and windage adjustments. Both the BTR-1 and BTR-2 illuminated reticles are available in first or second focal plane.

Bushnell Elite Tactical series scopes are built to withstand the rigors of the field, whether in military and law enforcement situations, competitions or countless rounds at the range. With fully multi-coated optics and the new anti-reflective Ultra Wide Band (UWB) coating, the scope delivers light transmission across more of the visible light spectrum than before. This feature leads to enhanced clarity, exceptional brightness and true color from dawn to dusk.

Built from high-quality forged aluminum alloy, the scope features a robust 30mm one-piece tube and Argon purging. Integrated to deliver long-lasting performance and reliability, Argon provides added resistance against corrosion, reduced chances of fogging and longer seal life.

The scopes are 100 percent fog proof, shock proof and waterproof. Bushnell takes all-weather performance a step further with its patented RainGuard® HD lens coating. The permanent, water-resistant finish gives shooters a clear view when weather conditions present a challenge.

Beginning in 2012, every product in the Elite Tactical series is not only covered by the Bushnell limited lifetime warranty, the entire product line is also backed with the new one-year, no-risk Bushnell Bulletproof Guarantee. The 100 percent money back guarantee is valid up until one year from the original date of purchase.

The Bushnell Elite Tactical SMRS 1-6.5x 24mm riflescope is available in first focal plane for an MSRP of $2,119.95 and second focal plane for $1,967.95. For more information about the Bushnell Elite Tactical series, visit the product section online. To learn more about Bushnell Outdoor Products, visit www.bushnell.com or call 1.800.423.3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

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