FOR IMMEDIATE RELEASE: February 2013
Overland Park, Kan. — Bushnell Outdoor Products, a worldwide leader in sports optics and outdoor accessories, and MidOcean Partners, a leading middle market private equity fund, today announced Bushnell has acquired arrow and archery product manufacturer Gold Tip, based in Orem, Utah. The terms of the transaction were not disclosed.
Founded in 1989, Gold Tip is a leading manufacturer of arrows and archery products for target archery and bow and crossbow hunting. Widely regarded as the maker of the most durable and accurate carbon arrows in the industry, Gold Tip also produces the Bee Stinger line of premium bow stabilizers.
“The archery market continues to be an area of focus and growth for Bushnell Outdoor Products, and adding the Gold Tip and Bee Stinger brands to the family will further strengthen our position in the industry and appeal with the hunting and archery customer,” said Blake Lipham, Bushnell Outdoor Products president and CEO.
Gold Tip has built a loyal following among customers with its high-performing and incredibly accurate archery products. The remarkable performances by the Gold Tip pro staff at archery competitions over the past two years have provided the brand with an added lift. Now, with an expanded distribution footprint and additional marketing vehicles available through Bushnell Outdoor Products, the Gold Tip and Bee Stinger brands are well-positioned for continued success.
“I am very proud of what our team at Gold Tip has accomplished. We’ve combined our passions for hunting and competition archery with our work, leading to the development of some of the best archery products in the industry,” said Mitch McKay, Gold Tip director of sales. “Joining the Bushnell family gives us an exciting opportunity to build on our foundation and expand our success.”
MidOcean Partners acquired Bushnell in August 2007, and has added several complementary brands to the company’s portfolio, including acquisitions of Millett and Simmons in 2008, Night Optics USA in 2011 and Primos in 2012.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products. Headquartered in Overland Park, Kansas, the company sells its products worldwide under the Bushnell®, Butler Creek®, Final Approach®,Hoppe’s®, Millett®, Night Optics, Primos®, Simmons®, Stoney Point®, Tasco®, Uncle Mike’s®, Uncle Mike’s Law Enforcement®, and the following eyewear brands: Bollé®, Cébé® and Serengeti®. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
MidOcean Partners is a premier private equity firm headquartered in New York focused on the middle market. MidOcean is committed to investing in high quality companies with stable market positions and multiple opportunities for growth. Targeted sectors include consumer, media and business services and industrial services. MidOcean utilizes a broad foundation of expertise in its focus industries to create value for its investors and partners. For more information, visitwww.midoceanpartners.com.