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Bushnell Introduces The Legend Ultra HD Line of Riflescopes



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Legend Ultra HD Riflescope
JPG (lo-res) – JPG (hi-res)

Legend Ultra HD Riflescope
JPG
(lo-res) – JPG (hi-res)
Press Release Word Doc
FOR IMMEDIATE RELEASE
January 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Adds a Legend to its Riflescope Line with the Introduction
of the New Legend Ultra HD Series

Overland Park, Kan. – Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced a new family of riflescopes for 2012 – Legend Ultra HD. The high-quality optics and long-lasting performance consumers have come to expect from the Legend series of binoculars and spotting scopes will now be available in nine new models of Legend Ultra HD riflescopes.

Thanks to fully multi-coated optics, the Legend Ultra HD riflescope delivers 89 percent light transmission for a clear, crisp sight picture. Each riflescope is constructed with a sleek one-piece tube, featuring low profile turrets, a slim line power-change ring and side focus adjustment.

In addition to providing optical excellence in a compact design, the Legend Ultra HD riflescope is engineered to withstand the rigors of shooting sports and whatever Mother Nature throws its way. Each scope in the Legend Ultra HD family is 100 percent waterproof, fog proof and shockproof, and the optics are protected with the patented RainGuard HD coating. The permanent, water-resistant lens coating causes moisture to bead up and scatter less light, allowing the scope to perform even in inclement weather.

Beginning in 2012, every product in Legend Ultra HD family is not only covered by the Bushnell limited lifetime warranty, the entire line is also backed with a one-year, no-risk guarantee. The 100 percent money back guarantee is valid up until one year from the original date of purchase.

With nine models available, including four riflescopes featuring the exclusive Bushnell Dead on AccurateTM (DOATM) reticle, and configurations ranging from 1.75-5x 32mm to 4.5-14x 44mm, the Bushnell Legend Ultra HD series is a versatile, high-quality line of riflescopes.

SKU Configuration MSRP
851532 1.75-5x 32mm Multi-X $199.99
851532SG 1.75-5x 32mm DOA 200 $249.00
851532XB 1.75-5x 32mm Crossbow DOA $249.00
853940 3-9x 40mm Multi-X $199.99
853940B 3-9x 40mm DOA 600 $249.99
853950 3-9x 50mm Multi-X $249.99
853950B 3-5x 50mm DOA 600 $299.99
8541444 4.5-14x 44mm Multi-X $299.99
854144MD 4.5-14x 44mm Mil Dot $299.99

The Legend Ultra HD Riflescopes will be available in April 2012. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

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