| FOR IMMEDIATE RELEASE
January 19, 2011
Overland Park, KS. — Bushnell has established an annual award for members of the media to recognize excellence in optical journalism. The award will bear the name of long time outdoor writer Bill McRae, who is widely regarded as one of the most knowledgeable optics writers in the industry.
Bill has spent his career testing and writing about sport optics, as well as mentoring young writers and industry people, sharing his knowledge of not only optics, but journalism, photography and the outdoor world.
To further honor Bill, Bushnell has established an annual scholarship of $7500.00 at the University of California, Davis for students who will pursue careers in the optics field. UC Davis views the Bill McRae scholarship as precedent setting, because it will be the first corporate sponsored scholarship at this school named for an individual.
“We’re excited about the opportunity to recognize Bill for all he has contributed to the optics field and to the outdoor community”, said Blake Lipham, President and CEO of Bushnell Outdoor Products. “Bill’s honest and fair evaluations have helped us to continually refine our standards and build better quality optics for our consumers. It is with great pleasure that I am proud to announce the first Bushnell Bill McRae Annual Lifetime Achievement Award going to our friend, Bill McRae.”
For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.