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Buff, Inc. Introduces New Mossy Oak® Collection for Hunting Enthusiasts

Buff Industries-Facemask back view_smSANTA ROSA, CA – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, unveils its new Mossy Oak® Collection for hunting adventurers at the 2010 Outdoor Retailer Winter Market.

The all-season Original Buff® and cold weather Polar Buff® now have been designed to match the elements in the new Mossy Oak® collection.

“We are thrilled to partner with Mossy Oak®,” said Shirley Choi Brunetti, general manager and vice president, United States. “Just about every market has adopted the versatility, functionality and protection of Buff® headwear, and the hunting market is no exception. We knew there was high demand among hunters, and we felt that now was an opportune time to partner with Mossy Oak®.”

The Mossy Oak® Buff® collection will include the Mossy Oak® Original Buff® in four SKUs for $22/each, and the Mossy Oak® Polar Buff® with Mossy Oak® printed fleece in three SKUs for $32/each. Each will feature natural elements digitized into the fabric, and will be available in a number of Mossy Oak®’s most popular Buff Industries-Facemask front view_sm2patterns including Break-Up® Infinity™, Treestand®, Duck Blind®, and Obsession® (available in the Original Buff® only).

The new Mossy Oak® Buff® collection will be available in July 2010.

Please visit www.buff.us for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more.

Buff, Inc. produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.

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