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BUCKSCORE.com Lets Hunters Score Deer From the Field

Overland Park, KS. – Bushnell Outdoor Products is now offering consumers a way to measure the “on-the-hoof” Boone & Crocket score of the bucks taken with the Bushnell Trophy Cam Trail Camera.

Working with Buckscore™, an educational and data collection tool for biologists and deer hunters, Bushnell is including a coupon for a free Buckscore Lite software program fromBuckscore.com in select models of the Trophy Cam. The Buckscore system was developed by biologists with Mississippi State University’s Deer Ecology and Management Lab. The software allows users to estimate antler size of photographed whitetail deer. The program uses a unique set of physical features, as well as statistically-derived models to achieve accurate estimates.

The Bushnell Trophy Cam has quickly become one of the most popular trail cameras on the market since it was introduced in 2009. It uses AA batteries as the power source with battery life lasting up to a year while taking hundreds of photos.

Consumers should look for a Buckscore.com sticker on Bushnell Trophy Cam packages to find the models that include the free coupon.

For more information on Bushnell Products visitwww.bushnell.com or call 800-423-3537 for consumer inquiries.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Uncle Mike’s®, Millett®, Hoppe’s®, Butler Creek®, Kolpin®, Cébé®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Contact:
Mike Capps
573-898-3422
mcapps@howardcommunications.com

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