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Browning Announces Return of Hydro-Fleece Waterproof Apparel

Morgan, Utah – For 2011 Browning is excited to announce the return of Hydro-Fleece – the original waterproof fleece pioneered by Browning in 1993 to give hunters ultra-quiet, waterproof clothing to keep them warm and dry. New innovations and state-of-the-art fabrics make the re-introduction of Browning Hydro-Fleece better than ever. The new softer, quieter Hydro-Fleece fabric has an improved water shedding treatment on the fabric surface and also features Browning’s new HMX™bi-component waterproof and breathable outer shell fabric with OdorSmart™ anti-microbial lining that helps control the bacteria that causes human odor. New insulated models feature ultra-warm, quiet and lightweight PrimaLoft®Sport insulation that provides the highest warmth-to-weight ration of any synthetic insulation.

New updated Hydro-Fleece models will include a PrimaLoft®Parka, Jacket, Bib and Pant as well as a Hydro-Fleece Soft Shell Jacket and Pant. 3-layer Hydro-Fleece Soft Shell models add a new dimension with a form-fitting design to minimize weight and bulk. The 3-layer fabric features new Hydro-Fleece fabric on the outside with smooth, fully-taped knit lining on the inside for ease of movement. All will be offered in the Mossy Oak Break-Up Infinity camo pattern.

Hydro Fleece PrimaLoft Parka, Suggested Retail, $300.00, PrimaLoft Jacket, Suggested Retail, $268.00 and PrimaLoft Bib Suggested Retail, $210.00. Hydro-Fleece Soft Shell Jacket Suggested Retail, $232.00, Soft Shell Pant, Suggested Retail, $198.00.

Contact:
Paul Thompson pault@browning.com

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