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Binoculars

Automotive sector meets optics: Volkswagen Design creates MINOX binoculars with digital compass

MINOX DC 7×50 DC black

MINOX DC 7×50 DC white

VW head designer Klaus Bischoff

With the model BN 7×50 DC of the new NAUTIK Line MINOX has set a new milestone in the development of innovative and revolutionary products: the MINOX BN 7×50 DC is fitted with the latest state-of-the-art technology and offers water-sports enthusiasts many important features such as a digital compass, barometer, stopwatch, tilt function altimeter and temperature display.

The biggest challenge in the design of the new BN 7×50 DC was the integration of the digital compass in the binocular body. A task that the competent Volkswagen Design Team took in their stride and created a binocular body that stands out with a superb ergonomic and functional design.

MINOX and Volkswagen Design can look back on a longstanding cooperation. The engineers and developers of the Wetzlar-based optics manufacturers MINOX, and the creative team at Volkswagen have been working together for fifteen years already. The presentation of many renowned design awards, including the Design Prize of the Federal Republic of Germany – the most prominent award in Germany – underscores the successful cooperation of these two Germany companies. Both Volkswagen and MINOX can boast a longstanding tradition and decades of experience. MINOX products offer highest quality standards, maximum precision, solidity and longevity.

“The identity and tradition of the brand MINOX features a very strong  design component. On this basis we develop a design concept that is geared to refine and provide new interpretations of these values. The result will naturally always coincide with the goals and the quality standards of Volkswagen Design“, commented head designer Klaus Bischoff.

The new MINOX BN 7×50 DC also has a good chance of receiving one of the coveted German design awards.

More informationen about the MINOX BN 7×50 DC …

Download press information and images as as zip-File (2,2 MB) …


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