Middleton, Wis. – Always the innovator, Vortex Optics added first focal plane models to its popular Viper HS Riflescope series.

To the users eye, first focal plane reticles expand and decrease in size in a direct, proportional relationship to magnification. This is due to the reticle’s forward placement in the optical system. The benefit of that placement is all reticle sustentions remain constant and useable throughout the entire zoom range.

Translation – Your BDC and subtension reticle references are accurate at all magnifications. That’s right, no more having to double-check your scopes setting when that trophy of a lifetime steps out at distance, everything seems to be happening at once and you want to use your reticle’s drop references – or worse, using drop references on the incorrect magnification setting resulting in a poor hit or miss. It’s basically a failsafe measure.

“Many of our riflescopes built for tactical applications and long-range shooting where time is a critical variable employ first focal plane reticles and the advantages they offer,” said Joe Hamilton, Vortex Optics national sales manager. “It just made sense to further incorporate them into our hunting riflescopes as an option for hunters who want to maximize their effective range during the types of high-pressure situations they can encounter in the field.”

The new first focal plane Vortex Viper HS models add a new twist to hunting-oriented riflescopes and are sure to turn heads. Reticle images and information are available on the vortexoptics.com Web site.

Available: 4-16×50 LR (XLR Reticle), 6-24×50 LR (XLR Reticle)

American-owned, Wisconsin-based Vortex Optics designs, engineers and distributes a complete line of premium binoculars, riflescopes, spotting scopes, tripods and related accessories. Dedicated to exceptional quality, value and unrivaled customer service, Vortex backs its products with its unconditional, lifetime VIP-warranty. Built on more than 20 years of experience in the optics industry, Vortex is rapidly emerging as a leading brand in the optics market.

Vortex – The Force of Optics | www.vortexoptics.com