New to the Archer’s Choice in 2013 is an improved LCD display with an LED illumination that allows selection of the mode that contrasts best against subject and background. The uncluttered screen displays ranges with Nikon’s trademark speed in .1-yard increments.The Archer’s Choice also has Tru-Target Technology that allows users to select between first target priority mode and distant target priority mode. First target priority mode generates an accurate reading on an object as small as a fence post while distant target priority mode displays the range of the farthest target among a group of targets measured.
Nikon’s advanced ID Technology compensates for various incline or decline shooting angles—up to ± 89-degrees of angle, which allows bowhunters to range targets from a treestand or in steep terrain with the same confidence and ease as ranging over flat ground—simply aim, push the button and plan your shot according to the displayed distance. Only one number is displayed, the correct distance needed to make the shot.
The rangefinder features Nikon’s legendary multicoated optics, waterproof/fogproof ruggedness and pocket-sized portability. The Nikon Archer’s Choice also features long eye relief (18.3mm), an adjustable diopter and 6x, bright, multicoated optics.
Like all Nikon rangefinders, the new Archer’s Choice operates on a single CR2 lithium battery (included). A Silent Technology neoprene case in RealTree APG® camo for the ultimate in stealth bowhunting is also included. MSRP is $279.95.
The origin of the technology behind this Laser Rangefinder with inclinometer is the Total Station DTM-1 (initially sold in 1985), the first highly advanced electronic model among surveying instruments incorporating both distance and angle measurement capability developed by Nikon Corporation.
Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.
For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.
Archer’s Choice is a trademark of Archer’s Choice Media, Inc.
Realtree APG is a registered trademark of Jordan Outdoor Enterprises, LTD.
All Nikon Trademarks are the property of Nikon Corporation.
Media Contact:
Tim Zick – tim@chevalier-adv.com
Jonathan Harling – jonathan@chevalier-adv.com
Chevalier Advertising, Marketing & Public Relations
1-800-645-6687.
Nikon won the Gold in the Bowhunting Binoculars category for an impressive 2012 lineup that featured the new MONARCH 7. Built with ED (Extra-low Dispersion) glass with roof prisms that are phase-correction-coated, the MONARCH 7 has a state-of-the-art optical system that surpasses any other binocular in its price range.
Among the many variables accounted for when taking a shot, none are so vitally important as distance. Eliminate the guesswork and base your next shot off knowledge by using the next generation 
Nikon has expanded its line of legendary sport optics with the addition of the new