(Wilsonville, OR) Crimson Trace today announced the launch of its brand new web presence, with more consumer-driven features than ever before. The new site is packed with state of the art functionality, allowing visitors to create wish lists, submit product reviews, shop for Lasergrips™ and interact with social media.
In addition, the site was redesigned for greatly enhanced navigation, greatly reducing clicks and effort for the consumer to find information, videos, reviews, specifications, etc with just a single click. Adding to the consumer friendly experience, a Dealer Locator has been built in that utilizes easy to use Google Maps that will help find over 2000 Crimson Trace dealers and ranges.
“We are very excited about the launch of the new Crimson Trace website.” Said Gary Killingsworth, CTC’s E-Commerce Manager. “We’ve painstakingly mapped out every detail of the project and we feel that the new site will allow our customers, dealers and partners quickly and easily find what they are looking for within a few clicks, while creating and maintaining a digital environment that is fun, fast and worth visiting regularly.”
A video library addressing frequently asked questions and giving step by step instructions regarding the installation, use and maintenance of Crimson Trace’s extensive lineup of sighting tools is a key part of the experience. “Our customers are very web-savvy and often prefer to do their own research, rather than calling our world-class customer service team,” said Killingsworth. “We wanted to give them every tool they asked for and already the video section of the site has experienced record traffic.” The new Crimson Trace.com experience also lets the visitor share with other users details of their own lasersight knowledge and even allows them to buy gift certificates for friends and family.
CTC Defense, the military division of Crimson Trace also gets its own presence as part of the upgrade and visitors will be able to see some of the high-speed equipment developed as part of the company’s focus on the needs of SF troops. Civilian users are well-served through the means of a generous customer loyalty and membership program, which is expected to be very well received by the legions of rabidly loyal CTC fans.
The new site can be found at www.crimsontrace.com
Iain Harrison, Media Relations Manager (503) 754-4117 or (800) 442-2406 ext. 1305
(Wilsonville, OR) Crimson Trace today released their revolutionary Lightguard platform for Glock, Smith & Wesson and Springfield handguns, marking their long-awaited entry to the white light category for personal defense. Engineered to fit seamlessly to the weapon, Lightguard gives the user a sleek, concealable white light that adds zero width and less than 1.2oz to the handgun’s all-up weight. With an MSRP of $149, the Lightguard will be available through distributors from 10/24/11.
The product launch will be a accompanied by a an extensive ad campaign on TV, radio, print and direct media, designed to explain the benefits of the new platform to a receptive audience that already appreciates the need to identify the target in a self-defense situation. Crimson Trace engineered the Lightguard to be compatible with their existing line of Lasergrip™ instinctively activated laser sights and for the first time, the user has the ability to control both light and laser without disturbing their firing grip on the handgun, or using their index finger for anything other than trigger manipulation.
“The Lightguard is destined to be the fastest-selling product in the Crimson Trace lineup,” said Director of Sales, Jeff Goddard. “Initial response has been phenomenal and we have an enormous number of units pre-sold already.” Crimson Trace is working with a number of respected holster makers to accommodate Lightguard-equipped pistols including DeSantis, BladeTech, Galco, Fobus and Crossbreed, among others “This is the first time the CCW user has had the ability to carry a powerful weapon light in a concealment holster,” said Goddard. “For the customer who values being equipped for any situation, this is an huge advantage. Heading into the Holiday season, I see this being on a lot of people’s wish lists.”
Powered by a single CR2 battery, the Lightguard features a 100 lumen, wide-throw bezel and Crimson Trace’s patented instinctive activation system. The Lightguard was the winner of the prestigious FMG Publications’ 2011 Academy of Excellence Award for Self Defense Product of the year. Units are available for Glock full size and compact models, the full-size Smith & Wesson M&P and Springfield’s XD and XDm. Further details can be found at www.ctclightguard.com
Iain Harrison (800) 442-2406 ext 1304
Until now, the 1911 owner who wanted both custom grips and a laser for their 1911 was out of luck. Crimson Trace, the industry leader in the laser sight arena has solved this problem by integrating their patented, grip activated laser with a range of high-end stock materials, such as G10 and stabilized laminated wood, bringing both artistry and rugged engineering to John Browning’s classic design.
The Master Series starts with two solid stock blanks which are then CNC machined to tolerances of 0.002″ to form the grip profile and texture. Skilled technicians carefully set the laser sighting module and instinctive activation switch package into the grips by hand and the entire package can then be easily installed by the end user. Simply remove the original grip screws, pull off the old grips and snap on the Master Series replacements.
Through the use of an ultra-compact diode module and inspired design, the Master Series is compatible with any ambidextrous safety on the market and features a new master on/off switch. This combination means that popular bobtail versions of the government and commander size pistols now also have Lasergrip option, allowing this easily-carried defensive handgun to benefit fully from the advantages of laser sights.
The shooting industry got a sneak peek at the Master Series grips at SHOT show in January and feedback from dealers, trainers and professional shooters was incorporated in to the final design. These newest grips will be available in early May, with an expected MSRP of $360.
Iain Harrison, Media Relations Manager Cell : (503) 754-4117 or Toll Free: (800) 442-2406 ext 1305
Wilsonville, OR – Crimson Trace is proud to announce the introduction of the Lightguard platform for defensive pistols. Featuring a rugged 100 lumen white light controlled by a patented instinctive activation system, the user now has an illumination device that fits seamlessly to the gun. Due to its low mass, the Lightguard does not appreciably alter the pistol’s balance or increase the incidence of malfunctions, while its slim profile makes for easy holstering.
Fully compatible with selected Crimson Trace Lasergrips®, the Lightguard platform allows the user to equip their pistol with both essential low light tools, either of which can be operated independently and with one hand. In a defensive situation, this can be a decisive advantage as instead of holding a light, the support hand is free for other tasks. Initially available to fit Glock, Springfield XD and Smith & Wesson M&P handguns, additional models will be introduced for other firearms.
All Crimson Trace products are proudly designed, engineered and made in the USA.
Iain Harrison (503) 754-4117
Wilsonville, OR -Crimson Trace announced the release of a New Laserguard product for the Ruger SR9c, the LG-449. The newest addition to the immensely popular Laserguard family attaches to the trigger-guard and is instinctively activated with a pressure button located on the front of the grip. Tested with over 5,000 rounds of 9mm +P, this secure platform holds zero shot after shot provides the repeatability and performance that Crimson Traces’ customers have come to expect. MSRP is $209.00.
As with all Laserguard models, the LG-449 attaches to the trigger guard, leaving the grip of the gun unencumbered for an ergonomic, instant activation that assures accurate and quick shot placement. The Laserguard housing is manufactured out of rugged polymer with a rubber-overmolded activation pad. The rock-solid Laserguard uses the frame of the pistol as its foundation for stability, giving the LG-449 industry-leading shot repeatability.
The design of the LG-449 follows the sweeping lines of the SR9c to produce an appealing accessory that looks natural to the pistol itself. The same texture pattern on the frame of the pistol is carried over to the texture of the LG-449 making the combination of the superb handgun and laser aiming device seamless and unobtrusive.
The ultra-compact 3.3mm diode powered by either one-1/3N 3V lithium battery or two-357 silver oxide batteries gives this Laserguard model an extremely compact yet powerful beam that is completely user-adjustable for both windage and elevation. With over 4 hours of illumination with either choice of batteries, the LG-449 will be ready when you are.
Crimson Trace is the world’s only manufacturer of grip-integrated laser sighting systems. Police, all branches of the U.S. Military, and responsible citizens worldwide use patented Lasergrips. Crimson Trace Lasergrips are recommended as an essential accessory by some of the world’s top firearm trainers. For more information, please contact us at 1-800-442-2406, visit www.crimsontrace.com