Monthly Archives: September 2011

Elite Spotting Scopes – Bushnell Introduces Two New Models To The Elite Spotting Scope Line

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780080 Elite Spotting Scope
788045 Elite Spotting Scope
JPG (lo-res) – TIF (hi-res) JPG (lo-res) – TIF (hi-res)
FOR IMMEDIATE RELEASE
January 2011
 MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

Bushnell Introduces Two New Models to the Elite Spotting Scope Line

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has added two new models to the Elite Spotting Scope line. When it comes to quality and performance, the Elite product line is the best Bushnell has to offer, and these scopes continue that rich tradition.

Featuring ED Prime Extra-Low Dispersion glass, fully multi-coated lenses and premium BAK-4 prisms, the new spotting scopes deliver amazing color resolution and contrast while providing exceptional edge-to-edge detail. With a rugged armored housing and fully waterproof and fogproof construction, this scope is built to withstand the elements. Bushnell provides extra all-weather insurance with its patented RainGuard HD water-repellant coating – a permanent lens coating that causes moisture to bead up and scatter less light – providing clear, crisp views in the unclearest of conditions.

Both spotting scopes are available in a versatile 20-60x magnification range with either a 45-degree or straight eyepiece. The scope’s 80mm objective lens helps capture as much light as possible for optimal performance in low light conditions. For added comfort during extended periods of glassing, Bushnell has enhanced the scope with a twist-up, adjustable eye piece.

The new Elite spotting scope includes a protective case and retractable sunshade, and is available for a suggested retail price of $889.99. Bushnell also offers several accessories for the spotting scope, including an SLR camera adaptor and several tripods and window mounts. The new models complement the existing Elite 15-45x 60mm spotting scope.

To learn more about the Bushnell Elite spotting scopes, visit the product page online. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Trijicon RM06 Receives NTOA Recommendation

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Wixom, MI – The new Ruggedized Miniature Reflex sight, the Trijicon RM06 has recently been tested and recommended by the members of the National Tactical Officers Association. The RM06 received an impressive test score result of 4.86 out of 5 possible evaluation points. The full review can be found on the NTOA’s Member Tested and Recommended online database and will be published in an upcoming issue of The Tactical Edge journal.

Like all Trijicon RMRs (Ruggedized Miniature Reflex sights), the RM06 was developed to improve precision and accuracy with any style or caliber of weapon. The RM06 is offered with a 3.25MOA aiming point for maximum accuracy and versatility in a variety of applications. With eight brightness levels, including a Super Bright setting, shooters can quickly customize their aiming point to match existing conditions. Like the original LED RMR, it offers lightning-quick target acquisition and is powered by a long-life lithium battery.

Nearly indestructible, the RMR features a military-grade housing that’s forged from aircraft aluminum alloy and hard-coat anodized finish. The extremely compact and lightweight RMR is designed to withstand the rigors of hard use, under the most severe environmental conditions. The Trijicon RMR is tougher than any alternative and features easy-to-use adjusters with audible clicks allowing for quick and precise windage and elevation correction.

For more information on Trijicon’s new RMR with Adjustable LED reticle, and the complete array of Brilliant Aiming Solutions™ for the hunting, shooting, military and law enforcement markets, contact Trijicon, Inc. ® at (248) 960-7700 or visit www.trijicon.com.

For Hi-Res images, please contact Eddie Stevenson at eddie@driftwoodmediacom.com or visit www.driftwoodmediacom.com.

Contact:
Eddie Stevenson (210) 259-8491

Swarovski Introduces EL Range

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Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA announces their new EL Range. This long awaited SWAROVSKI OPTIK binocular with integrated rangefinder has an accurate and reliable laser featuring an angled-shot program, without compromising on any optical quality and still offering the high performance you have come to expect from SWAROVSKI OPTIK.

Designed on the EL binocular body, the EL Range is extremely lightweight and ergonomic, especially when compared to the rest of the competition in its class. The legendary open bridge design ensures that the binoculars can be held steadily, and can focus in on even the smallest targets at a great distance, while the ideally positioned measuring button provides quick results. The EL Range offers all the features of SWAROVSKI OPTIK EL binoculars without compromising on optical quality, while integrating a powerful and reliable laser with SWAROVSKI OPTIK’s newest technology, and the only one of its kind, “SWARO-AIM”.

The newest “SWARO-AIM” technology features an integrated gradometer to show the precise and correct shooting distance and angle, and is the only angled-shot program in the world. Designed with electronic readout of yards and meters, brightness levels and angle compensation, the display offers 5 individually adjustable brightness levels on an easy-to-read LCD screen with a simple and intuitive menu operation.

Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA says, “We really made sure this product has all the features consumers are looking for in a rangefinding binocular. We are very excited to bring this product to our US consumers.”

Contact:
Dean J. Capuano (800) 426-3089 ext. 2957 or Dean.Capuano@swarovskioptik.us

ATN Introduces NVB5X-2Night Vision Binocular

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South San Francisco, CA -American Technologies Network‘s new NVB5X-2 is the only night vision bi-ocular with the highest magnification of any commercial night vision device on the market today. Tough enough for any outdoor activity or environment, the ATN NVB5X-2 offers an incredible 5X magnification with range and clarity. A bi-ocular system allows the viewer to look through two eyepieces that produces a stereoscopic image with results much like natural vision occurs.

The NVB5X-2 features multi-coated, all-glass optics that is weather and fog resistant. A detachable long range infrared illuminator also comes with the night vision device. The NVB5X-2 runs on one 1.5 V AA type battery or one 3 V CR123A type battery with a battery life of up to 60 hours. (20 hours with the IR Illuminator attached). MSRP is $2,095.00.

ATN PVS14-3 (1AA) Specifications

Total Darkness IR System Yes

“SMART” Technology No

Multi-Purpose System No

IIT Generation 2+

Resolution 40-45 lp/mm

Magnification 5x

Lens System F 112 mm

Proshield Lens Coating Yes

FOV 8°

Range of Focus 30 m/y to infinity

Diopter Adjustment -5 to +5

Controls Digital

Automatic Brightness Control Yes

Bright Light Cut-off Yes

Automatic Shut-off System No

Infrared Illuminator Yes

IR Indicator Yes (in FOV)

Low Battery Indicator Yes (in FOV)

Power Supply 1×1.5 V AA type battery or

1×3 V CR123A type battery

Battery Life 60 hours (20 hours w/IR illuminator)

Environmental Rating weather and fog resistant

MIL-STD-810 Complies

Operating Temperature -40 to +50 °C

Storage Temperature -50 to +70 °C

Dimensions 288 x 108 x 102 mm

11.3″ x 4.3″x 4.0″

Weight 1.32 kg / 2.9 lbs

Warranty 2 years

Contact:
Laura Burgess
Laura Burgess Marketing
P: 252-288-5805
laura@lauraburgess.com

Weaver Unveils New Buck Commander Optics Offerings for 2011

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ONALASKA, Wis. – Weaver® adds new optics to its rugged and affordable Buck Commander™ series. These new scopes and binoculars all but ensure the next big buck won’t get away and are engineered under stringent Weaver standards and endorsed by Buck Commander Willie Robertson and his crew. These are available in stores now.

Accuracy, From a Distance
New Buck Commander series binoculars are waterproof, shockproof, fogproof and feature fully multi-coated, scratch-resistant lenses. Rigorous testing confirms consistent performance and a rugged, rubber-armored finish ensures performance in the harshest of conditions.

For a full version of the release and a hi-res image, please click on the link below:
http://outdoorwriters.atk.com/news/press_release/press_release.aspx?id=393&brand=13&year=2011.

To get the most recent news and product information from ATK Security and Sporting, visit:
www.outdoorwriters.atk.com

Bushnell Outdoor Products to Acquire Night Optics USA

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Overland Park, Kan. — MidOcean Partners, a leading middle market private equity fund, and Bushnell Outdoor Products, a worldwide leader in sports optics, premium eyewear, and outdoor accessories, today announced that Bushnell has acquired Night Optics USA, Inc of Huntington Beach, Calif. Terms of the purchase agreement were not disclosed.

Founded by brothers Ilya and Israel Reyngold, who have more than 18 years of experience in the night vision industry, Night Optics USA is widely recognized as an innovative industry leader and provider of professional quality night vision and thermal technologies for commercial, law enforcement and military applications.

“Night Optics USA has built an exceptional reputation within the night vision industry by exceeding the highest standards in both product quality and customer service,” said Blake Lipham, Bushnell President and CEO. “This is an exciting acquisition for Bushnell, as it not only allows us to add another reputable brand to our organization; it enhances our product portfolio in the law enforcement, military and security markets.”

“Our mission at Night Optics USA is to provide premium quality equipment at competitive prices while achieving the highest levels of customer service and satisfaction,” added Ilya Reyngold, Night Optics USA President. “Our continuously evolving product line incorporates the latest technological developments and end-user input. Partnering with Bushnell gives us an exciting opportunity to further that mission and continue our track record of success while expanding globally.”

MidOcean Partners acquired Bushnell in Aug. 2007 and has added several complementary brands to the company’s portfolio during the last four years, including acquisitions of Millett and Simmons in 2008.

“Bringing Night Optics USA into the Bushnell family of brands is a continuation of our goal to grow the company through strategic acquisitions. Bushnell and Night Optics USA share a reputation for quality, service and innovation with their industry partners and customers,” said David Basto, MidOcean Partners Managing Director.

Night Optics USA was represented by Mergers & Business Acquisitions, Inc. (M&BA) (www.AerospaceManufacturers.com). M&BA acted as the exclusive Sale-Side Investment Banker for this transaction.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

MidOcean Partners is a premier private equity firm focused on the middle market. MidOcean is committed to investing in high quality companies with stable market positions and multiple opportunities for growth. MidOcean utilizes a broad foundation of expertise in its focus industries and its transatlantic platform to create value for its investors and partners. For more information about MidOcean Partners, please visit www.midoceanpartners.com.

Season’s Savings on the Premium Leica ER Riflescopes

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Leica is pleased to present its entire line of high performance Leica ER Riflescopes at new Value Pricing. These field-proven, brilliant scopes are now more affordable than ever. Contact your authorized Leica dealer to get one for yourself today just in time for the 2011-12 hunting season.

Outstanding optical performance, precise and accurate mechanical adjustments, unsurpassed ruggedness, and now, highly competitive price points, make the ER Riflescopes the best value in high-performance riflescopes on the market today.

Known for brilliant optics and precision mechanics, the Leica ER Series riflescopes boast a best-in-class, 4-inch eye relief for safer shooting, especially with heavier calibers. The compact eyepiece design and generous straight tube space fore and aft provide mounting versatility. The scopes’ lenses are always ready for action thanks to Leica’s high-tech AquaDura™ water- and dirt-repelling coating, which not only protects the glass but makes cleaning a breeze. Fitting easily into a hunter’s rifle case or scabbard, the moderate-sized ER 2.5-10×42 and 3.5-10×42 are ideal for hunting rifles used in rugged, back-country hunting camps that require transport by horse or plane.

Featuring all the performance and durability you’ve come to expect from Leica, the premium ER Riflescopesri are a must for hunters who enjoy taking their hunt to the extreme.

For more information, check out www.leica-sportoptics.com.

For a higher resolution image, please email LeicaPR@touchpoint-management.com.

Contact:
Stephanie Mallory
Mallory Communications, Inc
Website: http://www.mallorycommunicationsinc.com
Email: stephanie@mallorycommunicationsinc.com